- A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.
- The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.
- An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.
Anna Ng, Marketing Director of guardian Malaysia, emphasized: “Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what’s good for you and being able to access the ‘right choice’ of beauty and wellbeing products.”
Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer
Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4).
This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).
Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.
It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.
For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.
Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.
For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.
Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.