Monster Madness Erupts at Pavillion

School’s out and the Ghouls of Monster High™ are out to have some fun!

Turning a regular Saturday afternoon in the heart of Kuala Lumpur into a spooktacular spectacle, the student body of Monster High™ launched into song and dance at the main entrance of Pavillion. Rocking to the Monster High™ theme song, “The Fright Song”, over 40 tweens and teens, including several girls and boys dressed up as characters from the popular fashion doll brand, entertained onlookers with their monster-ific moves and hear-stopping stunts performed by one of Showdown 2012’s finalist, the Walawei Dance Crew.

“Since its entry into Malaysia recently, the response and brand acceptance has been positively overwhelming. Parents and children alike relate to the brand’s message and doll’s representation of self-acceptance as emphasized in the tagline “Be Yourself, Be Unique, Be a Monster.” Said Mr. Anthony Frangos, Commercial Director, North and Southeast Asia.

Officially launched in 2010, the Monster High™ brand has since grown to become the top two fashion doll brands in the 12-inch category in US, Australia, UK, and other top European countries. The Monster High™ phenomenon has been equally successful in Malaysia as it is one of the top selling dolls in the country since its entry into the market in September this year. Check out my blog post about the launch of Monster High™ in Malaysia at http://waiyee.blogspot.com/2012/07/monster-high-bites-into-malaysia.html

Now, let’s check out the flash mob video below;

For more information, videos, mini-games and more, kindly visit the ghoul kids rule at www.monsterhigh.com