Jimmy Choo's second fragrance - Flash

A couple of weeks ago I was invited to the media launch of FLASH, the second fragrance of Jimmy Choo at the cosy Cristallo, Pacific Regency KL.

Group picture of the invited fellow bloggers :)

I still remember while the most popular brand of luxury shoes and fashion accessories, Jimmy Choo lauched its first fragrance, Jimmy Choo back in 2011, it has quickly became one of the top most like fragrance in the World. I'm really looking forward to the new Jimmy Choo's fragrance since then. 

Encased in a luxurious, shimmering, crystal faceted bottle, reminiscent of a paparazzi flash bulb, FLASH is for the glamorous, urban woman. At once provocative and a little bit naughty, she challenges convention; she’s a risk taker, charming, audacious and magnetic.

The glass bottle and the glittery box are so lovely!

Jimmy Choo Creative Directors Sandra Choi and Simon Holloway had a distinct vision for the Jimmy Choo FLASH muse and the emotions they wanted the fragrance to evoke. According to Choi and Holloway, “FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes.  Its character, which is both heady and effervescent, captures this perfectly.”

FLASH is a solar floral, based around a bouquet of white flowers. It is both effervescent and sensual and evokes the promise, excitement and high octane atmosphere of going out. FLASH is about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up. It captures a moment of sheer hedonism where adrenalin and confidence collide.

FLASH is a white floral with a character that is effervescent, carnal and provocative. The perfumer, Christine Nagel says, “I created FLASH for the self-confident, urban Jimmy Choo woman: sexy, rebellious and sophisticated. I imagined the sound of her heels, clicking on the streets of New York, London and Paris.”

The fragrance opens with pink pepper, tangerine and strawberry, for a fresh, sparkling introduction.

As these glittering top notes evaporate, heart notes of strong, exotic white flowers, with a tuberose signature enriched with notes of jasmine and white lily, reveal a heady, sexy character.

A base of white, powdery woods gives a lasting impression that is both seductive and sensual, but never too much.

“As a brand, Jimmy Choo is so resolutely feminine that the perfume had to have a sensual background. I used white woods, a contemporary note that gives a feminine, sophisticated touch but maintains luminosity,” says Nagel.

“Christine Nagel is a modern artist in fragrance. Her olfactory vernacular is the definition of cool, but her sensibility is always ultra-feminine and luxurious, “ says Holloway.

Model Natasha Poly reclining on a club floor, relishing her role as the centre of attention in Jimmy Choo's Flash Advert

Jimmy Choo's Flash  will be available on counter starting MARCH 2013 in Malaysia at the RRP below;

Eau de Parfum 100ml RM378 (WM) RM396 (EM)

Eau de Parfum 60ml RM288 (WM) RM302 (EM)

Eau de Parfum 40ml RM176 (WM) RM185 (EM)