A New Fragrance for Her - DOWNTOWN Calvin Klein

From CK One to CK Eternity and Euphoria, Calvin Klein has been my favorite fragrance since I was a teenager. I shop for the beautiful CK fragrance ever since I was in high school; it is one of the Must Have fragrances back then.

In September 2013, Calvin Klein launches another fragrance for the original, real and modern women like us - The DOWNTOWN Calvin Klein.

It’s a mindset, urban and original. My own world, no rules. It’s just me.

DOWNTOWN Calvin Klein balances feminine woods and a soft, floral scent to create a confident, modern fragrance with a unique signature and an unexpected edge.

The DOWNTOWN Calvin Klein fragrance opens with bright top notes of Italian cedrat, bergamot and Tunisian neroli. for the middle notes, a contrast of pink peppercorn dusted over violet leaf and gardenia petals enhances the feminine sophistication. a dry down of Texan cedarwood with touches of incense, vetiver and warm velvet musks leaves an unmistakable, confident and sensual attitude.

Top notes: Italian cedrat, bergamot, Tunisian neroli, green pear, watery plum
Mid notes: pink peppercorn, violet leaf, gardenia petals
Dry notes: Texan cedarwood, incense, vetiver, velvet musks

DOWNTOWN Calvin Klein features a light pink bottle with a natural curve that is simple and feminine. A striking silver cap with a unique hollow design and bright fuchsia accent adds an electrifying, modern edge.

The design concept is carried through to the outer packaging with a Mylar fuchsia carton that represents a strong femininity. A circular texture inspired by the cap conveys the individuality and uniqueness of the DOWNTOWN Calvin Klein woman.

DOWNTOWN Calvin Klein is available in a few sizes with matching bath and body products below;

eau de parfum spray 30ml/1.0oz RM 180
eau de parfum spray 50ml/1.7oz RM 229
eau de parfum spray 90ml/3.0oz RM 294
body lotion 200ml/6.7oz RM 182
body wash 200ml/6.7oz RM 140

The DOWNTOWN Calvin Klein advertising campaign brings to life the concept of authentic individuality through a cinematic portrayal of a confident, urban woman.

Actress Rooney Mara and director David Fincher created the instantly iconic, black-and-white campaign that tells the story of a young woman living in her own world, breaking away from the ‘expected.’ set in New York City, the short film portrays the multi-faceted life of a globally recognizable actress who always remains true to herself.