Avon “Kiss Goodbye to Breast Cancer” Bus is on The Go!

Avon has kicked of its “Kiss Goodbye to Breast Cancer” Campaign 2013 on Sat, 5 October 2013. I’ve shared about this at my blog post here previously.

This year around, the fight continues with a strategic collaboration with LPPKN and MYDIN as The Company For Women set to create a new record in the Malaysia Book of Records for The Largest Mobile Breast Cancer Awareness Campaign.

The campaign’s key objectives are to empower women to improve their breast health while stressing the importance of breast screening as part of a healthy lifestyle.

The campaign also aims to create awareness among women, with emphasis that one third of breast cancers are preventable and regular screening can save lives.

Themed “Kiss Goodbye to Breast Cancer”, this fun road tour will be carried out simultaneously via six buses in six zones nationwide, namely the north, central, south, east coast, Sabah and Sarawak.

These unique buses are equipped with private rooms specially designed for clinical breast checks, educational corner and registration counter for the mammogram subsidy.

Scheduled from 5th to 30th October 2013, these KGBC buses will stop at more than 48 locations nationwide from 10am to 5pm each weekend, with main locations being at Mydin Malls where the public is easily accessed.

The key highlight of the tour is the free clinical breast health check by LPPKN’s professional medical teams, educating the masses that breast cancer screening should be made as a routine testing aims at detecting breast cancer at its earlier stages. Regular breast cancer screenings can detect early signs of breast cancer, including tumours that are too small to feel.

To encourage participation, Avon will be giving away attractive goodies to the first 100 participants who get on board the bus for their breast screening. Also, 50 participants with pink outfits stand to win Best-Dressed prizes. The public can also look forward to exciting programmes such as charity makeovers, pink bazaar charity sales, lucky draws and free bra fitting education, among other things.