Experience the Journey of Growing Up Together

In line with the launch of its’ newly improved formulated milk powder for children fully imported from Holland, premium milk powder brand Friso Gold has joined hands with a group of celebrity mothers to call for Malaysian moms to experience the growing up journey with their children.

Supporting the call to “Be a G.U.T. Mom”, which abbreviates ‘Growing Up Together’ are actress, TV host, entrepreneur and joyful mother to a pair of twins, Sazzy Falak; actress, model, TV host and proud mother to a 1-year-9-months-old girl, Belinda Chee; fashion designer, creative director of fashion label PU3 and mother to a 2-year old boy, Putri Azalea Ramli; TV host, film producer, director of Kakiseni and mother of four children, Low Ngai Yuen; and a group of like-minded Malaysian mothers who strongly believe in the importance of experiencing with their kids during the growing up years.

L-R- Sazzy Falak, Ms Anja Henze (Marketing Director of Dutch Lady Milk Industries Berhad) and Belinda Chee launched the new pack of Friso Gold with newly improved formula, fully imported from Holland

In her speech during the launch of this community movement, Anja Henze, Marketing Director of Dutch Lady Milk Industries Berhad which markets Friso Gold explained the brand’s rationale behind the “Be a G.U.T. Mom” advocacy. “At Friso Gold, we believe that the journey of growing up is one of life’s most unique experiences; as such, we encourage both parents and children to embrace these experiences and share the precious moments of growing up together,” she said.

She continued: “In a world where human contact and interaction is gradually being replaced by technology, it is important for mother and child to share a bond that can only be strengthened by creating memorable experiences together”.

Studies have shown that a child develops best through experiences and discoveries. A mother’s role is to encourage her children by joining them to explore and discover the world together. There will be times when children may stumble and fall, but allowing them to learn while holding their hands and cheering them on is the best support a mother can provide along the way.

Explaining Friso Gold’s role in the incredible journey of growing up, Anja expressed that the brand is delighted to introduce its newly improved formula, developed specifically to help improve a child’s natural body resistance. “Friso Gold helps strengthen children from the inside to support their growth and development, so that they are able to explore, play and learn, allowing them to experience the priceless journey of growing up together with mommy,” she said.

Consultant Paediatrician Dr. Khoo Phaik Choo shared her expertise on strengthening a child’s natural body resistance during an interview session at the launch. “As your child starts to explore the outside world and interact with other kids, the chances of him falling sick will also increase. There are a few ways to keeping him healthy while he continues to grow and develop. One of the common ways where bacteria or viruses enter the body is through a child’s digestive system. Therefore, maintaining a strong system is one of the best defences against infection,” she explained.

“Good nutrition would be one of the ways whereby a child’s health is optimized to fight off bacteria or viruses that cause sickness,” Dr. Khoo continued to explain. “As the saying goes, “we are what we eat” – the nutrients that we consume in our daily lives are key to enhance our body’s natural resistance”.

Friso Gold is specially-formulated with Frisoshield, which contains a blend of nutrients, such as GOS, Zinc, Vitamins D and B6 and Selenium that are important for a child’s natural body resistance.

Local celebrity mothers shared their experiences of growing up together with their children over a casual chit-chat session at the event. Sazzy Falak, Belinda Chee, Putri Azalea Ramli and Low Ngai Yuen enthralled guests with amusing anecdotes, accompanied with photographs of precious growing up together moments with their little ones.

Low Ngai Yuen who used to be a TV host and film producer is currently the director of Kakiseni and mother to her four children aged 1 to 9 years. On the topic of motherhood, she remarked: “The most rewarding thing about being a mother of four is I get to journey through life with the companionship of four wonderful children. While I see myself as their role model, I also find myself learning a lot of life’s lessons as we grow up together as a family. Seeing each of my children grows up happily and healthily and gradually developing their individual interests and personality, I couldn’t be happier and more proud to be their mother!”

Actress and TV host Sazzy Falak shared about her style of parenting with her pair of twins. “My girls Iman Lily and Tiara Rose turned two early this year. I’m very grateful to see my princesses growing up and enjoying life’s experiences. I try not to fuss over them, and instead of controlling what they do, I let them explore and learn from mistakes. They are very independent at their age, they’re already feeding themselves, and they just love going to play school!” she told the media audience. She also shared her concern: “As a mother, my biggest worry is when my kids fall sick. I need to ensure they are strong from the inside so they get to enjoy the wonderful experiences of growing up. And for that, I am grateful for Friso Gold milk”.

Similarly, actress and TV host Belinda Chee shared her concern for her daughter Danielle. “Dani loves her daily morning playtime in our garden. She loves getting sweaty, and I let her pick things up and get her hands dirty because I believe it’s important for her to experience and learn things. That’s why I’m grateful for Friso Gold milk, so that Dani can be stronger from the inside to enjoy her growing up journey.”

Besides busying herself with designs and productions for her fashion label, designer and creative director of PU3, Putri Azalea Ramli ensures she spend some time every day to play with her son Alriz. “This is a picture of our first overseas trip together,” said Azalea sharing a picture of Alriz and herself. “We were in Dubai for a family trip and we hit the baby gym there! Having fun together brings us closer and I want to share this bond with him for as long as I can”.

As an act of support to Friso Gold’s movement, all mothers at the launch event including the celebrity moms, donned on the “Be a G.U.T. Mom” badge, pledging their commitment and support. Friso Gold ambassadors Sazzy and Belinda were more than joyful to drive the call for the movement. “It feels great to be a G.U.T. Mom,” said Sazzy. “We want to continue to journey the growing up experience with our children and we also want all Malaysian mothers to join us!” added Belinda.

Moms who are interested to pledge your commitment and support to “Be a G.U.T. Mom” movement can go to Friso Gold Malaysia Facebook to download its profile badge.

The journey of growing up together is a once-in-a-lifetime event. Spend more time with your children, so that the bond you share remains as strong. Together with Friso Gold, “Be a G.U.T. Mom” today and create wonderful ‘Growing Up Together’ memories that you will cherish throughout the years.

For more information about Friso Gold, visit www.friso.com.my or contact the Friso Careline at 1800-88-1647 (Monday-Friday, 8.30am – 4.30am). Follow Friso Gold on Facebook at www.facebook.com/FrisoGrowingUpTogether