Dare to Go Bold Matte with Maybelline New York

The 2013 color trend for lips? A new take on matte that is bold, smooth and deliciously hydrated! This season’s new matte is all about vibrant colours with a lusciously smooth finish. Maybelline New York brings you the hottest lip trend for the season: Bold matte lips that are not only vibrant but hydrating as well.

As the innovative trendsetter in makeup, Maybelline New York makes the new matte possible with its latest addition to its lipstick franchise: Color Sensational Bold Matte! It is the first matte lipstick with a hydrated finish, giving you a refreshing take on matte lips from Maybelline New York.

Most classic matte lip color is harsh and often results in a drying effect that can leave lips chapped. Also, because of its unevenness, colors are limited with dark shades. Not anymore with the introduction of Color Sensational Bold Matte from Maybelline New York. This new matte lip color range provides lips with a moisturised smooth finish that is not drying, not powdery, and not dark. Instead, lips get a vibrant color treatment!

Color Sensational Bold Matte’s hydrated finish is made possible by Color Sensational’s signature luscious honey nectar, which smoothens lip surface with its rich and luxurious textures, giving lips a protective barrier against dryness. Also, Color Sensational Bold Matte hues are made possible by its new matte agents, including powder-less matte pigments. Colors are beautifully stunning on lips, leaving behind a refreshing feeling of moisture, and never draggy.