High Fashion for Junior-wear is unmistakably and avenue of
the current fashion scene. Every fashion house has extended their lines into junior
fashion as to meet the demand of the global market. Line extensions promise to
succeed in the children’s wear category, if well executed by the brand. This is
due to the fact that parents tend to dress their children like themselves, and
will seek to incorporate brands that fit with the family’s lifestyle.
Often, the easiest choice for parents is to buy brands that
they already know and love for themselves. Ubrani Ventures(www.ubranigroup.com
) is working towards this notion to bring the forefront junior labels into
Malaysia.
Let’s see what the latest trends from these brands are from KL Fashion weekend;
·
Paul Smith
Little Marc Jacobs collection is warm,
poetic and coherent. Modern and discreet, a very fun collection indeed for both
boys and girls.
·
Moschino
The Moschino collections are the
expressions of creative reality fused by a spirit of irony and elegance,
through the reinterpretation of classics.
·
Versace
Young Versace collection recalls the DNA of
the maison, with a playful attitude, dreamy and proudly rich. Colorful prints,
natural fabrics and the joyful reinterpretations of the iconic symbols such as
the greca and the medusa are the core designs.
·
Hugo Boss
Formal and casual attitude merge to create
the ideal style of the times: a perfect mix between elegance and laid-back cool
that sets the tone for the new children’s collection from BOSS.
·
JPG
Junior Gaultier has remained faithful to
its style and has placed its mark on its junior collection as well. Vogue
sailor shirts, matched with black Vichy, spots and stripes: it’s a very graphic
collection with clean colors.
·
Ferrari
Ferrari Junior is a line extension designed
through the colors of triumphant red, a perfect balance between sports and
elegance.
·
French Connection
Having established a string core
clothing business, through unique design and a true sense of style, French
Connection has over recent years expanded its portfolio into exciting new areas
– now including kids-wear. Currently FC Kids has started off retailing in
Parkson KLCC and Parkson Pavillion.
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