Sa Sa is proud to present the latest professional makeup brand from Germany, ARTDECO which is exclusively distributed by Sa Sa Malaysia.
During it's launch party at Penthouse @ The Icon KL last month, we learned more about this Germany brand from the brand person as well as their International Makeup Artist & Head of International Training, Derek Grillo.
ARTDECO is more than just a cosmetics brand – ARTDECO combines numerous collections into one integrated concept and due to this, is unique in the market.
The secret of ARTDECO’s success in becoming the market leader in Germany’s selective market has been its constant focus on the individual wishes and needs of all women, combined with uncompromising quality and very reasonable pricing.
ARTDECO stands for individuality that the consumer demands from a premium retailer just as much as the exclusivity of high-priced international brands.
But ARTDECO also stands for trends - no matter if created internally, by celebrities or by the press, ARTDECO will be a part of it. This enables the ARTDECO’s customer to obtain the newest must-have products at affordable prices at all times.
ARTDECO has been the undefeated market leader in selective sales in Germany since 2001, and lies ahead of all international luxury brands.
ARTDECO has received several Awards. Helmut Baurecht, founder and owner of the ARTDECO Group was already awarded the Beauty World Cup in 2005 for his unique brand concept. The “A Life of Beauty Award“ followed in 2007 for achievements in the professional cosmetics industry.
In the international beauty arena, ARTDECO has been repeatedly voted as the most popular make-up brand in beauty salons.
In addition various ARTDECO products received national and international recognition through multiple awards.
There are many reasons why ARTDECO has become the most popular make-up brand in Germany and many other countries:
• ARTDECO offers a unique variety of products which cover all areas of color cosmetics and therefore perfectly complements and completes the ranges of other international premium brands. With the nail range, more niche markets can be reached.
• ARTDECO offers a wealth of special products and refillable beauty boxes which not only guarantee real additional sales but also optimally fulfill all beauty users’ individual wishes.
• ARTDECO is the only significant brand in its price class to focus completely on the selective retail market and in Malaysia, it is exclusively available at Sa Sa Malaysia.
• ARTDECO offers individual display solutions for each shop and a distinctive advertising concept.
The Basics Collection
The brand incorporates a complete range of most fashionable make-up products – from high-end make-up, over a diverse selection of lipsticks and glosses as well as a multitude of mascaras, eyeliners or other bestselling eye make-up, as well as a colorful choice of nail lacquers.
This range quickly became the heart of the ARTDECO collection and completely changed the market for eye shadows. Today ARTDECO is synonymous with refillable products many of which have become bestsellers of the ARTDECO line.
Foundation
Finding the correct shade of foundation is always not the easiest thing for most women. Basically, foundation is used as a function to even out the skin tone and improve skin texture. With the right proper application, it gives a smooth and healthy looking appearance. But if it is not, it can look flaky, showing that the person is wearing too much makeup.
ARTDECO provides a solution to this dilemma in selecting the right shade as there are many shades with functional properties such as High Performing Lifting Foundation, Long Lasting Foundation SPF20 (Oil Free) , Mineral Powder Foundation, etc to cater normal, combination and dry skin types !
The Sensual Lips Collection
Under the ARTDECO lips collection, with an endless palette of lipsticks and lip glosses, so finding the right shade of lipstick or lip gloss is a must- have beauty know-how! . Many women are very cautious of a red lipstick, however the classic red lip color is superbly timeless!
ARTDECO’s latest COLOR LIP SHINE range conjures magical lips, simply beautiful for kissing. With pure shine, intensive care and gentle color pigment, it imparts a sensual freshness. The unique new texture with a gel base ensures a smooth, natural finish and makes lips look well proportion and perfectly groomed. Available from 2014 in 16 sensual colors.
The Innovative Eyeshadow Generation
This range quickly became the heart of the ARTDECO collection and completely changed the market for eyeshadows. Today ARTDECO is synonymous with refillable products many of which have become bestsellers of the ARTDECO line.
Above all, the Eyeshadow Base has established itself as the absolute bestseller of the entire product range but also the unique Magic Fix, the Hot Chili Lip Booster, the extensive Camouflage concealer range, the Mascara Base and Lash Growth Activator, a selection of artificial and permanent lashes, premium brushes and much more make the ARTDECO collection unique.
Mineral Collection
Again ARTDECO presents an innovative concept of highest quality with the successful PURE MINERALS Collection which completely covers the new market segment, promising high growth rates in the near future.
Glamour Highlights
Every year starting in October, the ARTDECO glamour collection becomes the highlight of the range for accentuating in festive make-up.
ARTDECO range retails in approximately in 15,000 cosmetic institutes, 6.000 perfumeries, 350 department stores and 150 duty-free shops worldwide. The brand is conquering the European beauty market and in the meantime ARTDECO has evolved into a leading brand in premium retail in various European countries.
From Norway to Poland, from Switzerland to Austria, Slowenia, Croatia to the Ukraine you can find the elegant ARTDECO presentations in perfumeries and department stores. And now, they are available in SaSa Malaysia too!
For further information, visit http://www.artdeco.com/ or https://www.facebook.com/artdeco
And Sasa Malaysia Facebook Page: https://www.facebook.com/SaSaMalaysia
We've witnessed the beautiful transformation on Malaysia's top model - Amber Chia using ARTDECO Makeup Collections
ARTDECO stands for individuality that the consumer demands from a premium retailer just as much as the exclusivity of high-priced international brands.
ARTDECO has been the undefeated market leader in selective sales in Germany since 2001, and lies ahead of all international luxury brands.
In the international beauty arena, ARTDECO has been repeatedly voted as the most popular make-up brand in beauty salons.
There are many reasons why ARTDECO has become the most popular make-up brand in Germany and many other countries:
• ARTDECO offers a unique variety of products which cover all areas of color cosmetics and therefore perfectly complements and completes the ranges of other international premium brands. With the nail range, more niche markets can be reached.
• ARTDECO offers a wealth of special products and refillable beauty boxes which not only guarantee real additional sales but also optimally fulfill all beauty users’ individual wishes.
• ARTDECO is the only significant brand in its price class to focus completely on the selective retail market and in Malaysia, it is exclusively available at Sa Sa Malaysia.
• ARTDECO offers individual display solutions for each shop and a distinctive advertising concept.
The brand incorporates a complete range of most fashionable make-up products – from high-end make-up, over a diverse selection of lipsticks and glosses as well as a multitude of mascaras, eyeliners or other bestselling eye make-up, as well as a colorful choice of nail lacquers.
This range quickly became the heart of the ARTDECO collection and completely changed the market for eye shadows. Today ARTDECO is synonymous with refillable products many of which have become bestsellers of the ARTDECO line.
Foundation
Finding the correct shade of foundation is always not the easiest thing for most women. Basically, foundation is used as a function to even out the skin tone and improve skin texture. With the right proper application, it gives a smooth and healthy looking appearance. But if it is not, it can look flaky, showing that the person is wearing too much makeup.
ARTDECO provides a solution to this dilemma in selecting the right shade as there are many shades with functional properties such as High Performing Lifting Foundation, Long Lasting Foundation SPF20 (Oil Free) , Mineral Powder Foundation, etc to cater normal, combination and dry skin types !
The Sensual Lips Collection
Under the ARTDECO lips collection, with an endless palette of lipsticks and lip glosses, so finding the right shade of lipstick or lip gloss is a must- have beauty know-how! . Many women are very cautious of a red lipstick, however the classic red lip color is superbly timeless!
ARTDECO’s latest COLOR LIP SHINE range conjures magical lips, simply beautiful for kissing. With pure shine, intensive care and gentle color pigment, it imparts a sensual freshness. The unique new texture with a gel base ensures a smooth, natural finish and makes lips look well proportion and perfectly groomed. Available from 2014 in 16 sensual colors.
The Innovative Eyeshadow Generation
This range quickly became the heart of the ARTDECO collection and completely changed the market for eyeshadows. Today ARTDECO is synonymous with refillable products many of which have become bestsellers of the ARTDECO line.
Above all, the Eyeshadow Base has established itself as the absolute bestseller of the entire product range but also the unique Magic Fix, the Hot Chili Lip Booster, the extensive Camouflage concealer range, the Mascara Base and Lash Growth Activator, a selection of artificial and permanent lashes, premium brushes and much more make the ARTDECO collection unique.
Mineral Collection
Again ARTDECO presents an innovative concept of highest quality with the successful PURE MINERALS Collection which completely covers the new market segment, promising high growth rates in the near future.
Glamour Highlights
Every year starting in October, the ARTDECO glamour collection becomes the highlight of the range for accentuating in festive make-up.
And Sasa Malaysia Facebook Page: https://www.facebook.com/SaSaMalaysia
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