Smashies Burger has turned up the heat and infused a
little “Macho-ness” into its programme in conjunction with International Men’s
Day, in a testosterone-infused event unlike any other.
Malaysia’s biggest burger sensation revved up its
offering with a good ol’ fashioned no-holds-barred arm wrestling challenge,
which saw a host of Malaysian bikers take on patrons of Smashies Burger in
Setapak, who consider themselves “real men.” Patrons who beat the bikers at the
challenge received their very own “Hot Chick” burger, proving yet again that a
way to a man’s heart is truly through his stomach.
Speaking of the initiative, Smashies Burger founder
and CEO Will Soh said, “men make sacrifices every day in the various roles that
they play – as a son, as a worker, as a friend, as a husband, as a father.
Their contribution towards the community and nation as a whole cannot be
ignored. This is why we decided to celebrate International Men’s Day with a fun
twist, to appreciate and celebrate all men out there for their contributions,
and reward them with a good burger!”
Indeed, reception towards the event was astounding
to say the least. Ever since Smashies Burger announced the event on its
Facebook page, enquiries began to pour in from men all over, asking how they
could participate.
“It was truly a very manly event, seeing all the
bikers with their swanky bikes parked outside and patrons taking them on at
arm-wrestling. This is what we are all about. More than serving burgers, we aim
to serve fun. This is the kind of fun vibe we strive to attain here at
Smashies, and our customers have taken well to it,” added Will Soh.
Smashies Burger, which opened its doors just
recently, derives its name from the method by which their burgers are made – by
smashing a ball of pure, ground beef on a grill, searing in its natural juices
to lock in the patty’s natural flavours for that truly distinct taste. To add
to the unique experience, the outlet’s burgers feature coloured buns, derived
from all-natural ingredients. The names of Smashies’ burgers, too, are anything
from ordinary with names like the Annoying Orange burger, I’m Single burger and
the My Mistress burger, among others.
Although it draws inspiration from American
influence, Smashies Burger takes pride in its Malaysian roots. It was started
by Mr. Soh, a former investment banker, who spent more than 20 years working in
the financial industries both locally and internationally. He gave it all up to
pursue his true passion, and started Smashies Burger, to overwhelming support
from patrons from all over the country.
He added that there will also be a Christmas
charity event coming soon and that the public can start to donate unused
cloths, toys and books to the “Smashies Charity Bin”. All proceeds garnered
will be channelled towards charity.
Smashies Burger is located
at LOT 126-G-5,
Metro Genting, Jalan Genting Klang, Setapak, 53300 Kuala Lumpur. Tel: 603-4031
9776
Smashies
Burger facebook page: www.facebook.com/smashiesburger
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