L’Oréal Paris introduces its first-ever haircare range
enriched with the power of Arginine to prevent hair fall right at its root.
From the ends to the roots, our hair goes through a lot. It never
gets a minute’s rest. One moment, you’re brushing it and pulling it back. The
next, you’re combing and teasing it. When the body goes through hormonal
changes, malnutrition and fatigue, our hair gets effected as well. Ageing as
well as stress come into play, affecting how your hair looks and feel.
Our hair is further put to the test when it comes to styling, what
with it being coloured, bleached, blow-dried and more. Add on constant exposure
to the environment, harsh UV rays as well as pollution – there’s really no respite
for what should be your crowning glory.
With this constant “abuse”, hair becomes weaker and more fragile. In
its weakened and fragile state, hair’s bulb and fibre are compromised, which is
where the strength of the hair lies. Failure to receive the essential nutrients
it needs to grow such as protein, hair fibre – which is made up of scales – is
unable to properly adhere to one another. Hair weakens further, protein content
decreases, and hair loses all of its strength. Gradually, the scales detach, resulting
in hair fall.
BOOST UP WITH THE POWER OF ARGININE
Nobody wants to be a victim of hair fall. Which is why you need to
take charge of it right at its roots. Your answer to that? L’Oréal
Paris Fall Repair 3X, a complete solution that gets to the root of hair
fall. Thanks to years of research by the L’Oréal Advanced Research Laboratories,
Fall Repair 3X is enriched with a powerful active ingredient for its
high-performance formula for amazing haircare results.
The name of the powerful ingredient?
Arginine, an amino acid that occurs naturally in hair’s keratin.
NOURISHES HAIR FROM
ROOTS TO TIP
Without Arginine, hair simply cannot grow as hair bulb no longer
produces hair. As it makes up 9% of all the amino acids in the hair fibre,
Arginine is one of the major protein components for the hair. Not only does
Arginine help hair grow more resistant, it is also essential in maintaining
hair fibres’ capacity for longevity.
STIMULATES STRENGTH
A true energiser, Arginine boosts the strength of hair. It unclogs
hair bulb by reactivating microcirculation, optimising the supply of essential
nutrients to hair so that its potential for strength is restored.
RESTORES STRENGTH
Arginine
also carries a dual positive charge that strongly draws itself to fragile hair
that carries a negative charge. In other words, fragile hair is attracted to Arginine,
resulting in this powerful ingredient to be fully infused into hair fibre. Even
on the very first application,
Arginine attaches itself to damaged areas, restoring hair’s natural
shield. And as significant quantities attach to the hair – from roots to tip –
hair bulb is instantly nourished, which then reinforces the strength of hair
and restructures the fibre.
This triple action grows with each succeeding application to
increase the power of Arginine on your hair! Microcirculation in hair is
improved as Arginine nourishes hair roots while repairing hair from roots to
tip.
Fall Repair 3X’s sensual textures help to optimise the effectiveness
of Arginine too! Light and meltingly soft, Fall Repair 3X’s textures penetrate
instantly and release Arginine all along the entire length of the hair. No area
is left unprotected so that hair is fully restored.
Fall Repair 3X consists of four care products:
THE ESSENTIALS:
Fall Repair 3X
Shampoo
Start your anti-hair fall regime right with Fall Repair 3X Shampoo,
a reinforcing shampoo that delivers Arginine from roots to tip with its rich,
creamy texture. Hair fibres are restructured with the very first application,
helping hair regain its power and strength.
Available in 70ml (RRP: RM4.50), 180ml (RRP: RM11.90) and 350ml
(RRP: RM18.90).
Fall Repair 3X
Conditioner
Follow up with this conditioner that increases the concentration of
Arginine on hair fibre. Thanks to its formula, hair is less vulnerable to the
effects of brushing and combing, and untangles effortlessly.
Available in 70ml (RRP: RM5.90), 180ml (RRP: RM12.90) and 350ml (RRP:
RM24.90).
THE PERFECTORS:
Fall Repair 3X Mask
To be used after shampooing, this reinforcing mask provides intensive
care to fragile hair fibres. Its rich, meltingly soft texture complements the
effectiveness of Arginine for truly strong results. Distribute evenly
throughout hair and leave on for 5 to 10 minutes before rinsing off. Use once a
week for amazing results.
Available in 200ml (RRP: RM27.90).
Fall Repair 3X Tonic
An absolute must-have for weakened hair! This intensive treatment penetrates
ultra-quickly, targeting the roots of the hair and enriching it with Arginine. Just
spritz and massage into scalp to activate the microcirculation around hair
bulb. As a result, hair is fully nourished and grows more resistant.
Available in 90ml (RRP: RM24.90).
Visit pages below for more information:
Twitter @LOrealParisMy
Also violet oil, particularly a natural oil that is effective in hair loss. Washing with soap pot of hair, it would be a relief for you.
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