Do you know, what
suits you MAY NOT suit your child? Well, thanks to The Butterfly Projects and Johnson’s® Baby for the invitation, a few of Butterfly Mommies were invited to
a media roundtable Interview with Dr. Leong Yin Fon to know more about How
toddler’s skin is not ready for adult cleanser, as well as the continuous need
to keep toddler’s skin moisturized.
L: Dr Leong Kin Fon, Paediatric Dermatologist with Hospital Kuala Lumpur
R:Ms. Irene Cheah, Group Brand Manager of Johnson’s® Baby
First of all, we were
greeted by the lovely emcee of the day who is also a mother of two.
She told us
that Dr Leong Kin Fon is currently a Paediatric Dermatologist with Hospital
Kuala Lumpur. He has own a professional experiences from a number of hospital
in Malaysia, Germany, Taiwan, Africa and England. He has also published 2
research papers and another one is on its way too. Dr. Leong is also an
Ordinary Member with the Malaysian Medical Association since 2001, and also a
member with Medecins Sans Fronteires,
or better known as ‘Doctors Without Borders’.
Dr Leong is a very
polite person. He shared with the media that Baby skin is different from adult
skin. Baby skin cells are smaller and 30% thinner in structure and it has less
lipids than adult skin, as well as less natural moisturizing factor. Baby skin
lose water faster than adult skin. Even though people think that water is best
to use to clean baby skin, but indeed, a cleanser is important to clean
unwanted material effectively. Cleansing helps prevent undesirable consequences
such as infections. Its not just killing the 99.9% germs, but modify the local
environment for ‘good’ bacteria to grow.
Parents take note!
As Parents, we need
to be careful when choosing a cleanser for babies from so many varieties in
supermarkets. Very often, we tend to choose our babies’ cleanser based on the
packaging, or if it has written organic or natural, or if the cleanser is foam
type because we thought that more foam is good. Yes, foam cleanser seems like
very effective to clean the dirt, but effective doesn’t means safe! In fact, do
you know the Type and Structure of the surfactant determines cleanser mildness?
The Different Combinations of surfactants also determine cleanser mildness.
Mixing Surfactants in Baby cleanser can increase micelle size micelles. Large
micelles penetrate skin barrier less and irritate less too.
Remember, Babies need mild and gentle baby products!
Hence, Dr. Leong has
listed the 6 points below for parents to choose a safe and gentle cleanser for their
children;
1) Removal
of dirt and harmful gems
2) Select
on pH5-6 - this is optimal because alkaline based cleanser will activate enzyme
and make the skin more prone to sensitive, irritation and itchiness.
3) Hypoallergenic
4) Minimal
irritation – Be mild and gentle for non-sensitive type of babies’ skin,
non-irritating and non-sensitive.
5) Moisturizing
– a mild and gentle cleansing product for babies should maintain the skin
hydration without disrupting its pH, lipid and humectants.
6) With
approved low allergenic potential preservatives and fragrance
When we are in doubt,
we could check the label from http://www.cosdna.com/ or http://www.ewg.org/. We could also try the
cleanser on babies at small part of skin. Only when the skin has no reaction
after 3 to 4 weeks, we can then use it on the baby without worrying.
Ms. Irene Cheah,
Group Brand Manager of Johnson’s® Baby shared with us the 119 years of science
in Johnson’s® Baby. Johnson’s® Baby developed its first baby product back in
1895, even before I was born! It has then introduce more and more baby products
through the years. Johnson’s® Baby celebrated No More Tears® 50-years
anniversary as a valued and registered trademark in year 2009.
No doubt, Johnson’s®
Baby is the expertise in defining baby care. Over 119 years, Johnson’s® Baby
has been a leader in understanding infant skin needs and creating products that
meet these needs, they also understand between baby & mother and designing
products to reinforce this natural bond. Since touch and eye contact is the
earliest way that mother and child can share their loving bond, thus Johnson’s®
Baby’s commit to take care of babies skin and eyes the best they can.
See, All my Happy Johnson’s® Babies and Toddlers!
Johnson’s® Baby plays
a strong commitment to safety and performance. All products undergo thorough
safety review and clinical safety evaluations. Clinical studies are performed
to ensure mildness to both skin, eyes and hair and to demonstrate skin
benefits. Johnson’s® Baby understand how babies’ skin, hair, and eyes are
different from and more vulnerable than adults.
Johnson’s® Baby is
the only brand that promises ‘No More Tears®’ and ‘Clinically Proven Mildness®' for its products. The products are ultra-gentle and effective, and has been
tested by experts to ensure they are pure, mild and gentle, safe &
non-irritating.
Johnson’s® Baby
cleansing range included Johnson’s® Baby Bath, Johnson’s® Baby Peach Bath,
Johnson’s® Baby Bedtime Bath, Johnson’s® Baby Cooling Bath, Johnson’s® Baby
Milk + Rice Bath to accommodate different needs of babies.
For more information
of Johnson’s® Baby, go to www.johnsonsbaby.com or www.facebook.com/iLoveJohnsonsbaby.com
Oh before I ended this post, would
also like to share that Johnson’s® Baby is
having Baby Bath Exchange program at many locations in Malaysia. Check out
their Facebook Page to find the location near you and bring along a bath bottle
of another brand and exchange it for a JOHNSON’S® baby Bath 200ml for free.
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