Kérastase opens a new path and invents long-lasting Nutrition. Since its founding, Kérastase has never ceased to explore the ideals of beauty, the perfect conditions for perfect hair.
In 1979 Kérastase began educating women about the fact that their hair had to be nourished. That is how the Nutritive range was born. Since then, our ideas of nutrition have changed greatly and so has Kérastase!
New nutrients appeared on the scene, some forgotten and others rediscovered. Evolving attitudes toward nutrition, as well as toward cosmetics, reflect transformations in society. Such transformations can only be understood in light of the technological, sociological and cultural factors that have made their mark on women and their dreams for change.
Today, in 2013, nutrition is no longer simply about a combination of lipids, glucids and amino acids that meet purely functional needs. Developments in the field of nutrition are now much more dynamic. The “yo-yo” effect has come under scrutiny.
A new vision is necessary:
prodigious nutritional qualities, immediate benefits and the dream of long-lastingness. This unprecedented new vision inspired new-generation Nutritive Irisome, exceptional nutrition extracted from the precious, perennial rhizome of the Iris.
THE OXIDATION OF THE HAIR IS A MAJOR CAUSE OF HAIR NUTRITION LOSS
Just like the skin, hair is over-exposed to major oxidative stress. Light rays provoke active molecules that oxidize the biological molecules which make up the hair (lipids, proteins and keratin).
The dryer the skin is, the more vulnerable it is. The dryer the hair is, the more fragile it is…
Added to this are the aggressions the hair undergoes every day. Pollution, brushing, combing,
blow-drying, haircoloring, so many adversaries coming from all sides and fewer defenses…
As it is not equipped with the same arsenal of defenses as the skin (vitamins, enzymes, minerals), the hair’s entire foundation weakens. Dry hair can manage to “hold the fort” for a while, but then it simply gives up and surrenders.
- The lipids on the surface of the hair and in the inter-cellular cement start to erode. At that point,
we can see the scales alter and separate from the shaft. Dry hair becomes weaker, more lifeless and porous.
- The amino acids that make up the proteins in the hair (including cystines and cysteins) become easy targets.
They stretch, break, weaken and sometimes expose the cortex.
Tired of fighting, the fiber begins to dry out. The hair becomes duller and feels coarser, so it loses its ability to reflect light.
There is no use in trying to “nourish” the surface of dry hair if the foundation itself is so weak that the drying out process will inevitably re-occur.
IN DAMAGING THE AMINO ACIDS THAT MAKE UP THE PROTEINS IN THE HAIR OXIDATIVE AGGRESSION CAUSES THE HAIR TO BECOME FRAGILE AND DRY
With Kérastase Nutritive Irisome, the return to dryness of dry hair is a thing of the past. All thanks to the discovery of the most powerful nutritive complexes ever created.
An exceptional advance that takes us still further into the future.
Yet the identity of Kérastase Nutritive has not changed sublimely sensual, the same iconic, addictive fragrance: Above and beyond science, a cult product range…
A SUBTLY REVISITED PACKAGING
Chromatic chic that looks as gentle as it feels. The beige iridescent-orange color code suggests clarity and the fluidity of a ritual marked by creative energy. A discreet golden Iris motif is imprinted on the packaging.
A UNIQUE TEXTURE
Fresh and meltingly soft, the delicate pearlescent textures with an imperceptible hint of gold are a delight to the sense of touch. These textures instantly come to life on the hair, delicate substances for a glowing finish and noticeable sense of comfort. Like a precious serum for the skin.
THE SAME ICONIC SCENT
At the heart of the special relationship between women and Kérastase Nutritive are two cult scents that are both sensual and fresh, the brand’s true signature fragrances. An air of hespéridé-aldéhydé for the shampoos. A floral powdery instant for the treatment
BAIN SATIN IRISOME COMPLEX
Exceptional nutrition shampoo for dry, sensitized hair. Easy to massage into the hair and easy to rinse out, with a high-level conditioning agent that strengthens which is boosted in comparison to Bain Satin 1.
The Technique -> Wet the hair and gently massage into the scalp and hair. Rinse and repeat if necessary.
The Sensation -> Fingers run through the hair with absolutely no tangling.
LAIT VITAL IRISOME COMPLEX
Incredibly light, exceptional nutrition care for normal to dry hair. Perfectly balanced, Lait Vital contains the right dose of Irisome to nourish and soften.
The Technique -> After using Bain Satin 2, apply the product throughout the hair and wait 5 minutes before rinsing.
The Sensation -> Featherlight and simple to use, this product beautifully enhances shine
without ever making hair heavy.
Click on the picture above for larger view of ingredients
I'm loving Kérastase Bain Satin 2 & Lait Vital once I gave them a try. They are must have for my dry & sensitive hair. My hair wouldn't feel itchy and flaky like before after using them.
Kérastase Bain Satin 2 comes in 250ml, it is retail at RM 78; Lait Vital 200 ml is retail at RM 90.
Like Kérastase Malaysia Facebook page at https://www.facebook.com/KerastaseMalaysia
In 1979 Kérastase began educating women about the fact that their hair had to be nourished. That is how the Nutritive range was born. Since then, our ideas of nutrition have changed greatly and so has Kérastase!
Today, in 2013, nutrition is no longer simply about a combination of lipids, glucids and amino acids that meet purely functional needs. Developments in the field of nutrition are now much more dynamic. The “yo-yo” effect has come under scrutiny.
Pic taken from Kérastase FB page.
A new vision is necessary:
prodigious nutritional qualities, immediate benefits and the dream of long-lastingness. This unprecedented new vision inspired new-generation Nutritive Irisome, exceptional nutrition extracted from the precious, perennial rhizome of the Iris.
Pic taken from Kérastase FB page.
THE OXIDATION OF THE HAIR IS A MAJOR CAUSE OF HAIR NUTRITION LOSS
Just like the skin, hair is over-exposed to major oxidative stress. Light rays provoke active molecules that oxidize the biological molecules which make up the hair (lipids, proteins and keratin).
The dryer the skin is, the more vulnerable it is. The dryer the hair is, the more fragile it is…
Added to this are the aggressions the hair undergoes every day. Pollution, brushing, combing,
blow-drying, haircoloring, so many adversaries coming from all sides and fewer defenses…
As it is not equipped with the same arsenal of defenses as the skin (vitamins, enzymes, minerals), the hair’s entire foundation weakens. Dry hair can manage to “hold the fort” for a while, but then it simply gives up and surrenders.
Pic taken from Kérastase FB page.
- The lipids on the surface of the hair and in the inter-cellular cement start to erode. At that point,
we can see the scales alter and separate from the shaft. Dry hair becomes weaker, more lifeless and porous.
- The amino acids that make up the proteins in the hair (including cystines and cysteins) become easy targets.
They stretch, break, weaken and sometimes expose the cortex.
Tired of fighting, the fiber begins to dry out. The hair becomes duller and feels coarser, so it loses its ability to reflect light.
There is no use in trying to “nourish” the surface of dry hair if the foundation itself is so weak that the drying out process will inevitably re-occur.
IN DAMAGING THE AMINO ACIDS THAT MAKE UP THE PROTEINS IN THE HAIR OXIDATIVE AGGRESSION CAUSES THE HAIR TO BECOME FRAGILE AND DRY
With Kérastase Nutritive Irisome, the return to dryness of dry hair is a thing of the past. All thanks to the discovery of the most powerful nutritive complexes ever created.
An exceptional advance that takes us still further into the future.
Yet the identity of Kérastase Nutritive has not changed sublimely sensual, the same iconic, addictive fragrance: Above and beyond science, a cult product range…
A SUBTLY REVISITED PACKAGING
Chromatic chic that looks as gentle as it feels. The beige iridescent-orange color code suggests clarity and the fluidity of a ritual marked by creative energy. A discreet golden Iris motif is imprinted on the packaging.
A UNIQUE TEXTURE
Fresh and meltingly soft, the delicate pearlescent textures with an imperceptible hint of gold are a delight to the sense of touch. These textures instantly come to life on the hair, delicate substances for a glowing finish and noticeable sense of comfort. Like a precious serum for the skin.
THE SAME ICONIC SCENT
At the heart of the special relationship between women and Kérastase Nutritive are two cult scents that are both sensual and fresh, the brand’s true signature fragrances. An air of hespéridé-aldéhydé for the shampoos. A floral powdery instant for the treatment
BAIN SATIN IRISOME COMPLEX
Click on the picture above for larger view of ingredients
LAIT VITAL IRISOME COMPLEX
Incredibly light, exceptional nutrition care for normal to dry hair. Perfectly balanced, Lait Vital contains the right dose of Irisome to nourish and soften.
without ever making hair heavy.
Kérastase Bain Satin 2 comes in 250ml, it is retail at RM 78; Lait Vital 200 ml is retail at RM 90.
for latest updates.
To find out your nearest Kérastase Paris Consultant hair salon, visit their website at http://www.kerastase.my/
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