Trend Alert: Levi’s® COOLMAX® Collection Spring 2014

This spring, Levi’s® is launching COOLMAX®, an innovative denim collection specifically constructed to combat sweltering hot weather. With COOLMAX®, everyone, everywhere has the opportunity to wear denim and non-denim styles year-round, regardless of the temperature.

Engineered for comfort and woven with COOLMAX® fibers that create a cooling effect, these looks help adjust the body’s temperature to maintain temperature balance and comfort amidst the summer heat. COOLMAX® enables proper body ventilation and ensures motion at the same time. Therefore it’s perfect for seasonal weather changes.

Levi’s® cutting-edge COOLMAX® jeans will change your mind about the misperception that denim is too hot and heavy to wear during the warmer months.

The added style benefit, Levi’s® COOLMAX® looks as great as it feels. The Spring ’14 collection offers smartly rendered classic, sophisticated styles like the 511™ Slim, but in fresh washes that are perfectly on trend for the season.

Levi’s® COOLMAX® 2014 Key Looks:

MEN’S

NON DENIM: Nothing says cool like Levi’s® 511 slim cut available in 3 colors - Washed Water Blue, Sand Bar and Plaza Taupe. Light weight twill with Coolmax® fabric for optimum comfort in hot weather, it’ll be your go-to jean for the season. Add a basic tee in a bright hue for contrast.  Retailing at RM259.

CLASSIC 5-POCKET JEANS: Available in 504 regular straight, 511 slim & 513 slim straight - top it off with a basic white Tee for day, a darker, patterned button-down for night. Get the pair of jeans at RM299.

SHORTS: Shorts remain a staple item for Spring Summer. Just strut in a pair of 508 regular tapered denim shorts and top it off with a basic Tee - a great way to stay cool and stylish without compromising comfort. Retailing at RM169.

CLASSIC BUTTON-DOWN SHIRT: On the lighter side - single-pocket button-down shirt in soft, breathable cotton blend. Wear it with a pair of Levi’s® 511 slim cut jeans for an easy, head-to-toe monochromatic look. Short sleeves for RM169 and long sleeves for RM189. 

WOMEN’S

Woven with cooling fibers - this is the denim for all seasons. Available in Skinny, Straight & Cropped, you can pair them with an unstructured top and chunky accessories. Add strappy stilettos in bright hues to elevate your look. Retailing at RM279. 

COOLMAX® collection will be available at select Levi’s® retail stores nationwide from April 2014 onwards. 

Last but not least, do not miss out on the Levi’s® Keep Cool Cart, a unique vehicle containing many cool surprises, which will be roaming around major shopping malls throughout Malaysia between April to May 2014. 

An online contest for consumers will also be rolled out over the span of 30 days where daily prizes from Levi’s® Brand are up for grabs. Simply snap a photo in front of any Levi’s® Keep Cool store window, complete the sentence “Keep Cool and ______” and stand a chance to win fantastic prizes. 

For more information, visit www.levi.com.my or Levi’s® Facebook page at www.facebook.com/#!/Levis.