Be Mesmerized by dressingpaula’s Summer Edition

dressingpaula, aims to allow women to be noticed for whom they are. The brand promises to manufacture signature-cut clothes (with delicate twists) for the quietly confident women. dressingpaula’s tagline, “Women before Clothes” is translated into designs, catering to women who are looking for clothes that plays a role in ushering her to the fore, intricate items with a twist in complexity, allowing her to subtly stand out at corporate meetings and social gatherings.

dressingpaula has just released its Summer Edition, an extension to its Spring/Summer 2014 collection which was launched earlier this year.

The Summer Edition reinforces the edge and dynamicity that the collection holds, with a debut of youthfulness and innocence that floral prints exude in a woman’s ensemble.

This latest collection features charming floral prints, lace and sheer blouses and mini dresses designed with colourful watercolour and digital overlay effects.

The colours in this latest collection have adhered to the soft, girly theme. They comprise of pale blue, sea foam, white, coral, raspberry and lilac. Fans of the brand can expect to see a lot of lace, textured knitting and contrast piping pieces matched with cotton candy hues for that demure look.

Speaking on the Summer 2014 Edition, Tan Ai Lee, who is the Head of Marketing at dressingpaula, said “Floral prints have always made women feel elegant and sophisticated, which is exactly what our brand is about. So we are very excited for this latest new collection.”

The Spring/Summer 2014 Collection displays luxe-sport inspired clothing which consists of cropped tops, pleated skirts, tweet jackets, high-waisted print skirts, pleated full skirts, printed blazers and sheer blouses with touches of sporty sophistication.

Malaysia celebrities in dressingpaula clothing

Julie Woon

Daphane Iking

Atilia

Elaine Daly

Delivering its brand promise of ‘woman before clothes’, dressingpaula offers wearers freedom and energy with its light and comfortable materials.

I like my dressingpaula cardigan so much, the quality is good and comfortable. The best part is, the price tag won't burn a hole in my pocket! :)

dressingpaula is available in Avenue K, Pavilion KL, Sunway Pyramid, Setia City Mall, The Mines, Queensbay Mall and Gurney Paragon in Penang as well as Parkson 1 Utama and Parkson Mahkota Parade in Malacca. 

For more information and to keep abreast with dressingpaula’s latest happenings, visit their website at www.dressingpaula.com or www.facebook.com/dressingpaula