L’Oreal Professionnel Techi.Art - Unleash The STAR In U

L’Oreal Professionnel has launched Techi.Art at a spectacular hair show by their 5 L’Oreal Professionnel Artistic Ambassadors at KLCC Fashion & Hair Show last month.

L’Oréal Professionnel believes that a woman should embrace her unique qualities and present to the world the beauty that represents her. It is through her hair where she can achieve the looks she desires to represent her true self. This is the world of L’Oréal Professionnel, where the brand commits to innovation, creating new professional services and products to allow women to achieve on-trend styles.

Where does one seek style inspiration from? Nowhere else is more apt than Hollywood where celebrities are constantly changing their hairstyles for the latest trends. What makes it easy for celebrities to constantly switch up their hairstyles is the access to a full range of styling products for endless effects, like L’Oréal Professionnel’s Tecni.ART.

To merge glamorous Hollywood with L’Oréal Professionnel’s world of styling, a worldwide known US actress will become the very first-time spokesperson for the brand in 2014. She is none other than the enigmatic Kirsten Dunst, who brings her star power to L’Oréal Professionnel.

Dunst made her film debut in a small role at the age of 6. Her breakthrough came when she was 11, as she gained widespread recognition playing the role of Claudia in Interview With the Vampire, a role she was nominated a Golden Globe Award for Best Supporting Actress. Since then, her filmography has included worldwide blockbusters like the Spider-Man trilogy as well as independent films, which has strengthened her image as a versatile and talented actress.

New Tecni.ART products with state-of-the-art styling innovations include Pli (RM 55), a heat-activated setting spray ideal for volume, and Spiral Splendour (RM 55), a defining cream for thick and curly hair.

Rock the “IT Celebrity” Hair Trend: Wild & Messy

The latest L’Oréal Professionnel Wild Stylers is what you need to achieve the It Look in Hollywood – grunge-inspired and messy locks without hair feeling rough to touch. Achieve this dishevelled look that’s popular everywhere, from the red carpets to fashion runways. For the first time, get that wild-mane effect but still maintain hair’s softness with Wild Stylers.

Unleash your inner feline with out-there volume and audacious texture with Wild Stylers Crépage de Chignon (RM 55), the first mineral fixing spray that texturises hair with no rough touch. Its natural mineral salt origin helps to create a lift for wilder and oversized texture.

Or restyle without limits with Wild Stylers Depolish (RM 55), the first creamy paste for an unpolished matte look with a hold that’s re-adjustable. Its texturising polymers deconstruct hair for easy styling while its fatty ester and silicones allow for softness and flexibility so that you can play up your hair, whenever you want.

L’Oréal Professionnel spokesperson Kirsten Dunst fronts the Wild Stylers campaign, where she sports a super glamorous yet sophisticated look with tousled hair and smokey eyes. As the number one professional styling brand, Tecni.ART continuously plugs backstage trends into salons – a philosophy that is evident in Dunst’s Wild Stylers look. With its technology supremacy for the most audacious looks with more than 60 L’Oréal Researchers dedicated to create 50 patents per year, more than 1,500 formulas are tested by hairstylists to ensure our styling products are of competitive standards. 

Explore your star potential with the all-new L’Oréal Professionnel Tecni.ART. Go wild and let loose with Tecni.ART Wild Stylers.

All Tecni.ART & Wild Stylers products are available at all L’Oréal Professionnel salons starting from April 2014.

For more information about  L’Oréal Professionnel, go to https://www.facebook.com/lorealprofessionnel.my