A.S.
Watson Group (ASW) launched its first-ever Global Smile Campaign in its 10,000+
store network in Asia and Europe, to uplift and promote customer service with a
human touch in its businesses. The Campaign kicked off on 18 June by its
100,000 employees across 25 markets at 5pm Hong Kong time (CET 11 a.m.) to ”welcome
customers with 100,000 smiles”, and providing a pleasant shopping experience.
Smile
is a Part of Us
Happiness
simply starts with a smile. ASW believes that smiling is a universal language
which is one of the most powerful ways of influencing others and relaying
happiness. Dominic Lai, Group Managing Director of ASW, said, “With the
increasing use of technology in day-to-day communications in every aspect of
lives around the world, we are seeing less and less human interactions, be it
with family or friends. With our 10,000 store network and over 45 million
shoppers coming into our stores every week, we want to provide an extensive
platform to give our customers that human touch. Being the largest
international health & beauty retailer in Asia and Europe, we want to make
a difference. We want to delight our customer with something basic yet magical”.
He
also added “To mark the start of the Global Smile Campaign, 6.18 (18th June) was
chosen as the kick off date. All our employees will begin the campaign with a
smile together at 1700 hours HK time today. We hope our customers enjoy
shopping with A.S. Watson, and more importantly, we hope that they will spread
the warm and cheerful smiles to more people around them.”
To encourage
our staff to bring out their best smiling faces on the shop floors, Watsons
Malaysia has take this campaign to the next level by running an initiative
campaign to give back to the society. Every smile submitted, RM1 will be
donated for a good cause to Rumah Kanak-Kanak Tengku Budriah, Kuala Lumpur;
Persatuan Kebajikan Anak-anak Yatim Islam Pulau Pinang Wisma Yatim (Perempuan),
Pulau Pinang; Rumah Cheshire Johor, Johor; Rumah Amal Hembusan Kasih Sayang,
Kuantan; Rumah Anak Yatim & Asnaf As Sakinah, Sabah; and The Salvation
Army, Kuching. This campaign at the same time can cultivate happiness within
our staff, and to spread smiles to everyone. This initiative will run on
Watsons Malaysia Facebook and Instagram social platform with the
#mywatsonssmile and since the initiative started we have more than 13,000 smile
photos submitted.
To join
Watsons Malaysia in this initiative, visit Watsons Malaysia Facebook to submit
your smile photo with their store staff(s) or take a smile selfie with their store
staff(s) with #mywatsonssmile and Watsons will donate RM1 for each photo. This
initiative run from 1 June to 30 June 2014.
More
about ASW Global Smile Campaign：
• Video of ASW Global Smile Campaign：http://youtu.be/X1uW_x4bBis
• See
more Global Smile Campaign photos taken in different markets: https://www.facebook.com/hashtag/wesmile
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