Watsons
Malaysia once again embarks on a special Hari Raya campaign in conjunction with
the Malaysia Mega Sale today. The leading health and beauty retail brand has collaborated
with Media Prima, TV3 on their exclusive Raya
Ni Mesti Kahwin drama series as part of the campaign.
Signing
Ceremony by main casts of ‘Raya Ni Mesti Kahwin’ TV drama
L-R:
Jessica Ng, Marketing and Development Director of Watsons Malaysia; Caryn Loh,
General Manager – Trading of Watsons Malaysia, Nina Iskandar, Azlee Khairi,
Amar Asyraf, Kulvinder Birring, Managing Director of Watsons Malaysia and
Indonesia and Danny Hoh, Marketing Controller of Watsons Malaysia
The campaign
encourages Malaysians to watch the drama Raya
Ni Mesti Kahwin at TV3, shop at Watsons’ outlets and get a chance to meet
the lead casts – Nina Iskandar, Amar Asyraf and Azlee Khairi as well as win
exciting prizes. In addition, Watsons has initiated Raya Mega Sales from 24th
June – 6th August with discount up to 50% to help customer look good, feel great this Raya.
Speaking during the Chit Chat session at the launch event, Marketing
and Development Director of Watsons Malaysia, Jessica Ng said, “In every year
that we have initiated Watsons Raya campaigns, we have received overwhelming
response. Last year when we launched Azam
Raya Bersama Watsons with Faizal Tahir, we composed a special Raya song
which hit more than 130,000 views in less than a month. Knowing our customers
truly appreciate the value-added services we provide, this year we are
emphasising on an experience to offer and connect Malaysians in this joyful
Hari Raya celebration with Watsons. We believe this campaign will make Hari
Raya for many Malaysians a very memorable one.”
Part
of participating brands of Watsons Raya Mega Sale together with Kulvinder
Birring and Caryn Loh
By spending
RM80 and above during the campaign period, first 1,000 customers who RSVP will
stand a chance to meet and shop with casts of Raya Ni Mesti Kahwin at three selected stores. During the meet and
greet, three lucky winners each store will win RM200 shopping voucher to shop
with the casts.
There will also
be a digital contest aptly titled #watsonssiapanakkahwin
on Facebook and Instagram, where One (1) grand prize winner will win a 3D2N
stay at Holiday Villa Cherating and beauty packages for two by posting their
couple photo to Watsons Malaysia Facebook or Instagram with the #watsonssiapanakkahwin.
At the
launch event, lead actors of Raya Ni
Mesti Kahwin Nina Iskandar, Amar Asyraf and Azlee Khairi were present to
share their involvement in this exciting campaign with Watsons.
The main casts of ‘Raya Ni Mesti Kahwin’ drama – Azlee Khairi, Nina Iskandar & Amar Asyraf together with Jessica Ng in a chit chat session with Danny Hoh, Marketing Controller of Watsons Malaysia
“Raya Ni Mesti
Kahwin, has a fascinating story line that will surely interest our fans.
I’m playing the lead role as Nana who is in dilemma when both of her housemates
are engaged and set to be married three weeks after Raya. So Nana makes a
promise to herself to find the man of her life and get married this Raya. The
suspense of the story is as we reveal who Nana falls in love with in her
journey of finding true love,” expressed Nina. The first
episode of the drama series will be aired on TV3, this Sunday, 29 June at
9.30pm.
To raise
awareness about the campaign, Watsons has designed Four (4) one-minute
capsules in between the drama which will run throughout the drama period on
TV3. The capsules incorporate beauty, skincare, health & personal care for
both men and women and will include important elements to Look Good, Feel Great during Hari Raya.
“We wanted to
develop a meaningful partnership and dedicate a campaign for our customers and
with Raya Ni Mesti Kahwin, we have
seen the opportunity through which we all can relate to our customers especially
during festive gathering be it with friends or family whereby the question
‘Bila akan kahwin?’ is unavoidable. We believe viewers will be eager to know
how to conquer this phrase and find out what happened at the end”
added Jessica.
Watsons
Malaysia’s Managing Director, Kulvinder Birring, GM – Trading, Caryn Loh and
Marketing Controller, Danny Hoh joined Jessica and the casts Nina Iskandar,
Amar Asyraf and Azlee Khairi on stage for the campaign poster signing
ceremony.
On top of that, customers who purchase RM30 and above at Watsons
will receive exclusive Raya packets for free. The participating brands for the
campaign include Blackmores, Brand’s Innershine, Colgate, Dove, Enchanteur,
Garnier Men, Garnier, Gatsby, Gilette, Johnson’s Baby, Himalaya, In2it, KATE
Tokyo, Lipice, Maybelline, Nano White, Neutrogena, Nivea, Nur Kasih, Olay,
Orang Kampung, Salonpas, Safi, Scott’s, Sendayu Tinggi, Silky Girl, Simplysiti,
Syahirah, Vaseline and ZA.
For more information about Watsons
Mega Raya Sale campaign please visit Watsons
Facebook www.facebook.com/watsonsmalaysia or Watsons
official website www.watsons.com.my
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