Samsung Electronics
took another big step towards 2014 Incheon Asian Games today by officially
announcing the comprehensive details of its “Our Games, Our Pride” support
campaign. As a long-term, Prestige Sponsor for the games Samsung will operate
several innovative marketing initiatives designed to replicate the
inspirational success of its past campaigns and bring the Asian Games
experience to audiences across Asia. The initiatives include Team Samsung,
Samsung Social Caster, and the Samsung MVP Award program.
President of Samsung Malaysia Electronics, Team Samsung members, Vice President of NOC and SamsungSocial Casters are cheering for Samsung's successful campaign for Asian Games Incheon 2014
(from left to right) Wilson Ng, Social Caster from Malaysia, Dato' Lee Chong Wei (Team Samsung member), Vice President of NOC, Mr. Lee Dong Yong (President of Samsung Malaysia), Ms. Pandelela Rinong (Team Samsungmember), Chen TianChad Social Caster from Malaysia
Famemas (Malaysia Sports Supporters Club) cheering to Team Samsung members' success in 2014 Incheon Asian Games at Samsung's campaign media conference
Yung Kook Lee, Vice
President and Head of Experience Marketing Group, Samsung Electronics said,
“Samsung is proud to once again be a Prestige Partner of the 17th Asian
Games in Incheon and we will continue to work hard to make this global sporting
event successful. Through Samsung’s smart technologies, we hope to provide
innovative and interactive experiences for fans across Asia, using the spirit
of athletics to encourage and inspire. Here in Malaysia today, as we accelerate
the Samsung “Our Games, Our Pride” campaign together with Asian fans and
athletes, we expect to ride a wave that will carry their passion and energy all
the way through to a successful games.”
Mr. Lee Dong Yong, President, Samsung Malaysia Electronics
The Team Samsung
program brings together 26 top athletes from the national teams of China,
Thailand, Malaysia, India and Jordan. The two members of the team from Malaysia
were announced at the media event in Kuala Lumpur: Dato’ Lee Chong Wei,
the world’s No.1 badminton player, and Pandelela Rinong, the bronze medalist in diving at the London 2012 Olympic Games.