Awaken Naturally Hydrated Skin with Laneige All-New Water Bank AD Range

Have you fallen victim to hundreds of moisturizing products, yet still find yourself dealing with dry skin? Well, look no further than Laneige all-new Water Bank AD!

According to a study done by Laneige on 1,200 Asian women, they have found that the one skin problem women have yet to resolve is skin dryness. Although this sounds like a cause for concern, Laneige has also found that Asian women are more likely to experience dry skin, compared to Caucasians and African Americans. This is because Asian women are born with a skin barrier that is naturally weak. This condition causes moisture to escape form the skin easily, thus exposing skin to dryness.

Realizing this prevalent issue, Laneige, with 20 years of water research under its belt, have come up with a moisturizing solution customized for Asian women who experience moisture loss more easily than others.

The all-new Water Bank AD, a significant upgrade from its 2013 predecessor, is focused primarily on Asian women’s skin, taking into consideration our climate patterns and heavy use of indoor air-conditioning. Infused in its innovative formula are the Hydro Ion Mineral Water and the new Biogene Technology™. These key elements have generated a breakthrough technology that promotes the self-creation of moisture even in dry conditions.

Laneige’s Hydro Ion Mineral Water is ionized water containing minerals and vitamins that promotes skin moisturization. A research was done on 23 types of minerals that exist in our body. Of the 23 minerals, six of them, which include Magnesium, Manganese, Zinc, Calcium, Potassium and Sodium were found to be essential for skin moisturizing, aging and whitening. These minerals are then broken down into smaller particles to enhance the absorption rate. Its miniscule size enables the minerals to penetrate through the 20 layers of skin in a deeper and more rapid rate. Once permeated, it activates the moisturization genes. The new Hydro Ion Mineral Water is 8 times more effective in delivering moisture to the skin as compared to the Optimal Mineral Water, which was used in the previous Water Bank range.

Exclusive Biogene Technology™ – Moisturizing Genes

The new Biogene Technology™ effectively controls the skin’s water-oil balance. It is produced through the gene-level management and its task is to maintain the moisture balance at an optimum level.

It works to activate the 4 genes (Filaggrin, SASPase, Caspase-14, Lorocrin) that are involved in the creation of Natural Moisturizing Factors (NMF) and the normalization of epidermal cell division which is important for building up a healthy skin barrier. A healthy skin barrier allows the skin to maintain moisturizing power and effectively retain moisture even under extremely dry conditions. This leaves the skin well-moisturized for 24 hours.

The Laneige Water Bank AD is made up of 5 distinct products. They are the Water Bank Essence_EX, Water Bank Gel Cream_EX, Water Bank Moisture Cream_EX, Water Bank Eye Gel and the Water Bank Double Gel Soothing Mask.

Water Bank Essence_EX, 60ml (RM165)

Dubbed as Asia’s No.1 moisture essence, it infuses the skin with rich and abundant moisture as soon as it is applied, rewarding the user with a smooth and moisturized finish all day long. The Hydro Ion Mineral Water present in the essence deeply penetrates 20 layers of skin, thus activating the moisturizing gene which relieves dry skin and repairs skin damage.

The key ingredients consist of Tillandsia Extract which is an air plant that absorbs moisture from the air, while optimizing skin moisture balance as a result of the presence of the Natural Moisturazation Factor (NMF) Betaine.

Besides that, the essence contains White Willow bark extract. This plays a role in reducing skin heat in order to lessen the escape of moisture from the skin. Routine use of the Essence_EX will see an overall improvement in skin texture.

Water Bank Gel Cream_EX, 50ml, (RM130)

A semi-opaque gel-type that spreads on lightly for an instant refreshing and moisturizing effect. Its fast absorption rate and non-sticky finish is perfect for women who long for fresh skin all day long.

Some of the gel cream benefits include the presence of Quinoa extracts which is a plant with 7000 years of history with humans. Dubbed the ‘Mother Grain’ by ancient Inca civilization, it is rich in minerals and nutrition.

The presence of Winter Cypress Polysaccharide Extracts soothes and cools reddened skin by 3 ̊C. Besides that, it also controls excessive sebum. The Gel Cream_EX is formulated with a mild formula that is set out to cause minimal skin irritation, making it suitable for even the most troubled skin.

Water Bank Moisture Cream_EX, 50ml, (RM130)

A soft moisture cream that spreads onto the skin, creating a strong moisture film that helps to retain moisture for long hours. Upon application, it leaves a soft moisture film that helps to give elasticity to the skin.

Squalane, extracted from olives is one of the key ingredients in the formulation of this cream. Its micro-sized oil particles, which allow for fast absorption, help to retain moisture for 24 hours and also smoothen the skin texture by reinforcing the lipid barrier in the epidermis.

On the other hand, the presence of Glasswort Extract helps to maintain the skin’s osmotic pressure and retain moisture as it is rich in minerals. Similar to the Gel Cream_EX, the moisture cream is also made from a mild formula that makes it suitable for sensitive skin while improving skin redness.

Water Bank Eye Gel, 25ml, (RM130)

Made with a cool, refreshing texture, this eye gel replenishes moisture, eliminates puffiness while caring for tired eyes. Its moisturizing and nourishing nature relieves stress and tension, making it a product that is perfect for the eyes. Its benefits come from the existence of Bilberry in its formula. Bilberry, a medicinal plant used to treat eyes since the 16th century in Europe, stimulates capillary vessel blood circulation while helping to prevent eye dryness.

On top of that, it also provides nutrients to the delicate skin around the eyes. The Palm tree fruit forms a soft moisture film on the skin around the eye area thus preventing skin aging. It also helps to keep the skin soft and supple for long hours for a total of 24 hours.

Water Bank Double Gel Soothing Mask, 5 pcs per box, (RM85)

A moisturizing and soothing mask that cools and relieves stress is what you need after a long day of work. Feel the cooling effect of the mask as it melts onto the skin with its semi-opaque hydrogel. It instantly decreases the skin temperature upon application.

The mask is perfectly designed to fit to all the curved lines of the face, leaving no gaps in order to evenly deliver activating ingredients to all parts of the face. It is made from Green tea extracts, rich in catechin. It supplies nutrients to the skin to help prevent aging while Vitamin C helps to keep skin well-moisturized. Tannin, which is present in green tea is known to have an excellent effect on sebum control. The mask also contains Chamomile, an ingredient that works in soothing and calming flushed skin due to heat. Combined, these two key ingredients retains moisture deep inside the skin for long hours.

I like Laneige Water Bank AD range a lot, my skin felt soothed and comforted after using it. It's great for us who are living in such a hot country because my skin felt cooler instantly upon application while at the same time my skin looked soft and fresh without the greasy shine. 

The Laneige Water Bank AD range is already available at all Laneige beauty counters nationwide.

For more information on Laneige, visit:
Website : www.laneige.com | www.laneige.com.my
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