Samsung Electronics
took another big step towards 2014 Incheon Asian Games today by officially
announcing the comprehensive details of its “Our Games, Our Pride” support
campaign. As a long-term, Prestige Sponsor for the games Samsung will operate
several innovative marketing initiatives designed to replicate the
inspirational success of its past campaigns and bring the Asian Games
experience to audiences across Asia. The initiatives include Team Samsung,
Samsung Social Caster, and the Samsung MVP Award program.
President of Samsung Malaysia Electronics, Team Samsung members, Vice President of NOC and SamsungSocial Casters are cheering for Samsung's successful campaign for Asian Games Incheon 2014
(from left to right) Wilson Ng, Social Caster from Malaysia, Dato' Lee Chong Wei (Team Samsung member), Vice President of NOC, Mr. Lee Dong Yong (President of Samsung Malaysia), Ms. Pandelela Rinong (Team Samsungmember), Chen TianChad Social Caster from Malaysia
Famemas (Malaysia Sports Supporters Club) cheering to Team Samsung members' success in 2014 Incheon Asian Games at Samsung's campaign media conference
Yung Kook Lee, Vice
President and Head of Experience Marketing Group, Samsung Electronics said,
“Samsung is proud to once again be a Prestige Partner of the 17th Asian
Games in Incheon and we will continue to work hard to make this global sporting
event successful. Through Samsung’s smart technologies, we hope to provide
innovative and interactive experiences for fans across Asia, using the spirit
of athletics to encourage and inspire. Here in Malaysia today, as we accelerate
the Samsung “Our Games, Our Pride” campaign together with Asian fans and
athletes, we expect to ride a wave that will carry their passion and energy all
the way through to a successful games.”
Mr. Lee Dong Yong, President, Samsung Malaysia Electronics
The Team Samsung
program brings together 26 top athletes from the national teams of China,
Thailand, Malaysia, India and Jordan. The two members of the team from Malaysia
were announced at the media event in Kuala Lumpur: Dato’ Lee Chong Wei,
the world’s No.1 badminton player, and Pandelela Rinong, the bronze medalist in diving at the London 2012 Olympic Games.
“Samsung has always
shown an immense level of support in the arena of sports for both the fans and
the athletes. Needless to say, I am very honoured to be a part of Team Samsung.
I personally resonate with Samsung’s campaign tagline this year “Our Games, Our
Pride,” said Dato’ Lee Chong Wei. “I believe that sports have always been a
strong common ground that Malaysians can stand on together. I hope to be able
to give Malaysians a reason to cheer with pride during the upcoming Asian Games.”
Dato' Lee Chong Wei at the Fan Talk session
“I have always
appreciated Samsung’s continuous support and belief in us athletes, to be able
to encourage and inspire Malaysians. I’m indeed very glad to have been chosen
to represent Malaysia’s Team Samsung in this coming Asian Games 2014. I hope to
recover from my injury very soon and do well at the games,” said Pandelela
Rinong.
Dato' Lee Chong Wei and Ms. Pandelela Rinong has been announced as Team Samsung members.
(from left to right) Dato' Lee Chong Wei, Mr. Lee Dong Yong (President of Samsung Malaysia), Ms. Pandelela Rinong
More members of the
team will be announced later this month at subsequent launch events in their
respective countries. Team Samsung athletes will play a key role before and
during the Games by participating in variety of activities across several
media, including TV and digital, sharing their touching stories to inspire
fans.
Rear Admiral (RAdm) Dato' Pahlawan Danyal Balagopal (Retired), Vice President, Olympic Council of Malaysia, Chef de Mission of Malaysia Contingent to 17th Asian Games Incheon 2014
Samsung has also assembled
the “Samsung Social Casters” to help bring the team’s stories closer to fans.
The group comprises professional bloggers from China, Thailand and Malaysia.
They will capture their live experiences in Incheon and share these moments on
a variety of social media channels, engaging audiences across Asia with live
content using Samsung’s smart technology. Samsung Social Casters will also attend
the Opening and Closing Ceremonies as they follow Team Samsung athletes throughout
the Games.
In addition, to honour
distinguished athletes with notable performances during the Asian Games,
Samsung has been presenting the Samsung MVP Award since the 1998 Bangkok Asian
Games. The Samsung MVP Award is jointly organised by the Olympic Council of
Asia (OCA), the Incheon Asian Games Organising Committee (IAGOC), and Samsung,
and is selected by votes from accredited journalists and broadcasters during
the games. The selected athlete will be presented with the Samsung MVP Award
trophy at the Closing Ceremonies.
Ms. Pandelela Rinong at the Fan Talk session
Samsung will also
operate the Samsung Asian Games Pavilion near the Incheon Asiad Stadium for the
public, serving as a central hub for all of Samsung’s activities during the games.
The pavilion will include experience zones where visitors can enjoy the Games
with the latest Samsung mobile devices. There will also be a Samsung Lounge at
both the Main Press Center and the Athletes’ Village.
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