The Modern Matte Look with L’Oréal Paris’s New Range of Matte Make-up

It’s official: Matte is in this season. And for beauty, that means matte skin that is the new sexy where skin is matte with a perfect poreless-looking effect. No more shine faux pas; this season’s new Modern Matte look is breathtakingly flawless with a beautiful shine-free effect that is radiant and fresh.

L'Oreal Paris ambassador and model, Barbara Palvin

L’Oréal Paris’s latest range of matte make-up lets you recreate this trend easily and mistake-proof, starting with its all-in-one mattifying powder for skin. It is the all-encompassing solution for 12-hours* matte perfection that feels luxuriously light and smooth, resulting in perfectly poreless-looking skin. Forget the dull and chalky effect we used to associate matte skin with; it is now time to embrace the new Modern Matte!

*Self-assessment on 119 women

THE 1ST** SKIN TRANSFORMING

ALL-IN-ONE POWDER FOR 12-HOURS* MATTE PERFECTION, LUXURIOUSLY LIGHT AND SMOOTH, PERFECTLY PORELESS-LOOKING SKIN

*Self-assessment on 119 women
** From L’Oréal Paris

Group picture of Goh Ka Si, Marketing Director of L’Oréal Paris Malaysia; Stephanie Ooi, Product Executive of L’Oréal Paris Malaysia; Erin Malek; Megan Tan

Introducing L’Oréal Paris Mat Magique, the all-in-one solution in an airy powder form, specially developed and formulated for South East Asian women to achieve their dream of a sexy Modern Matte look. With Mat Magique, the new Modern Matte is just a touch away where skin is enlivened with a beautiful fresh radiance to appear perfectly poreless-looking for impeccably smooth skin texture with an ultra-sensorial creamy touch.

The media were excited to find out more about 2014’s Hottest Beauty Trend From Paris: The Modern Matte Look

The all-in-one solution in a powder form that gives skin just what it needs for a lasting Modern Matte look:

The lovely & bubbly Megan Tan

The Beautiful Erin Malek

#1 PRIMES Mat Magique’s skin-balancing properties prepare skin for a shine-free flawless matte finish that lasts up to 12 hours*, even in our hot and humid weather. With Mat Magique, no touch up is needed at all. *Self-assessment on 119 women

#2 COVERS Mat Magique helps to conceal blemishes and skin imperfections with its lightweight powder that still offers the ultimate coverage like any foundation. With its refined airy smoothing finish, skin is instantly transformed to become perfectly poreless-looking.

#3 PROTECTS At SPF 34/PA+++, Mat Magique offers a broad spectrum shield against UVA/UVB rays.

With Mat Magique, you too can have the supermodel skin of the season: Flawlessly matte, supernaturally fresh, and impeccably stunning all day! Complete with 12-hours* matte perfection, luxuriously light and smooth for perfectly poreless-looking skin.

*Self-assessment on 119 women

THE MAGIC BEHIND THE MODERN MATTE LOOK

How does Mat Magique make the Modern Matte look possible? It is enriched with a superior unique mineral that is a beauty breakthrough: Natural Volcanic Perlite. This mineral is known for its excellent matting effect and sebum absorbency, giving Mat Magique its 12-hours shine-free* action. Make-up looks fresh always, as if you just applied it on!

*Self-assessment on 119 women

We did some experiment during the launch event. We pour Brand X powder & Mat Magique into water and stir it. Brand X (Left side) could clearly see the oil layer on the surface and the powder clumps inside the water. While Mat Magique (Right side) mixed well with water, meaning it absord water and oil well to keep our skin matte for the day.

While Mat Magique offers a matte finish, it never leaves behind a dull or chalky effect once associated with previous matte looks. Even with its lightweight airy powder, Mat Magique lets you achieve the ultimate coverage to conceal skin imperfections for a poreless-looking effect. The result? Oil control up to 12 hours for a shine-free* perfectly matte skin effect – with just one product. At SPF coverage of SPF34 PA+++, Mat Magique also protects skin from harsh UV rays. So not only do you get a beautiful make-up effect, skin is perfectly protected for long-term beauty.

*Self-assessment on 119 women

Mat Magique is available in three refillable shades that is specially formulated for South East Asian skin tones: R1 Rose Ivory, N2 Nude Vanilla, and G2 Golden Ivory.

A COMPLETE MATTE INTERPRETATION BY L’ORÉAL PARIS

Aside from matte skin, matte lips are also the epitome of chic and boldness this season. To complement your Modern Matte look, another must-have is the new L’Oréal Paris Color Riche Moist Matte, a range of rich and vivid matte lip colours that is an extension from the renowned Color Riche lip franchise.

With Color Riche Moist Matte, you can indulge in the purest of velvety colour palette that envelops lips in a flawless matte finish. Unlike old matte lipsticks, Color Riche Moist Matte won’t leave lips dry and cakey. As the name speaks for itself, this new range of lipsticks is moisturising on lips but still gives you an intense mattifying colour that lasts up to four hours.

Enriched with Jojoba Oil, Color Riche Moist Matte offers a flawlessly smooth glide for a more precise application as well as moisturised lips. The exclusive New Light Illum™ leaves behind an incredible depth of matte colour sophistication. Lips look infinitely richer and flawlessly matte but at the same time feel infinitely more moisturised. This smooth formula is encased in a gorgeous gold packaging that speaks of the glamour and luxury Color Riche Moist Matte is associated with.

The new Modern Matte is a must with Mat Magique and Color Riche Moist Matte for a stunning off-the-runway matte make-up look. L’Oréal Paris Mat Magique is available for a recommended retail price of only RM39.90 while refills are available for only RM19.90 – it is super affordable for a luxe catwalk look!

Available in eight brand new shades, L’Oréal Paris Color Riche Matte is currently available for a recommended retail price of RM35.90.

Swatches of Color Riche Moisture Matte lipsticks. L to R: Peachy Brown; Cherry Crush; Spring Rosette; Lincoln Rose.

Express yourself with the hottest beauty trend of the season – the new Modern Matte that is Matte-nificent! It’s yours with L’Oréal Paris Mat Magique, the all-in-one solution for 12- hours* matte perfection, luxuriously light and smooth, perfectly poreless-looking skin.

*Self-assessment on 119 women