Made first by the
Levi’s® brand and tested by generations, the Levi’s® Icons—the 501® Jean,
Western Shirt and Trucker Jacket—continue to define the modern dress code. From
presidents to movie stars, farmers to fashion icons, entrepreneurs to the every
man, the cultural significance of Levi’s® Icons has been defined by the people
who wear them. A symbol of individuality and universality, Levi’s® Icons are
the ultimate expression of personal style, worn by the pioneers who shape our
world, generation after generation.
Deemed Time Magazine’s “Fashion Item of the 20th Century,” the
original Levi’s® 501® button fly jean is an American icon that has been woven
and stitched deeply into our world’s cultural heritage. Built for workers in
the American West, the Levi's® 501® jean became the standard to which all other
work wear would be held against. With patented copper rivets used to strengthen
pockets and seams, the 501® jean created a whole new category of clothing—the
blue jean—and nothing would be the same again. Invented in 1873, it’s still the
definitive classic. The evolution of today’s 501® jean has been driven by a
commitment to craftsmanship and quality.
There isn’t a stitch on the jean that hasn’t been reconstructed and
improved to enhance this timeless product, while staying true to its essential
core.
Designed with uncompromised
authenticity and tailored to perfection, the 501® jean has subtly evolved
through the years— improving with age to provide every generation with the jean
they need. For the Fall 2014 collection—inspired by California's Venice Beach
and Yosemite Valley—a new range of authentic, light to dark washes emerge,
alongside custom-inspired 501® jeans, which pay homage to denim longevity and
love, the pieces we wear and wear out, patch and sew up. The standout Customized
pieces feature shredded finishing and repair zones patched up with off-color
denim and military twill. Price ranges between RM299 to RM699.
Fall 2014 Women’s 501®
On the ladies side, the Fall
2014 evolution of the 501® includes a palette of white, authentic blues and
charcoal, with varied levels of distress—from true-blue washes to faded and
torn-up finishing. One lived-in, pale blue pair features a clean cuff on the
bottom, creating a tailored effect on a slouchy boyfriend silhouette. Meanwhile,
the much beloved 501® shorts stick to classic colorways (white/lighter washes
to darker denim), as well as chalky sunset hues that give a nod to '90s Venice
Beach. Some styles play with a longer hem length. Retails from RM169 to RM279.
LEVI’S
INVENTED THE TRUCKER JACKET
The Trucker arrived on the
scene in 1962. Since then, it has achieved global status as the denim jacket silhouette. A
hardworking classic, it’s got attitude, ages gracefully and its functional
design works across all genres and genders. This single jacket may just be the
most versatile thing in your closet. Little wonder the Trucker has stood the
test of time.
Fall 2014 Men’s Trucker Jacket
Remastered for the season in
denim and non-denim fabrics, Fall 2014 sees the Trucker evolve in a handful of
ways. Inspired by the season's Yosemite theme, the Fall 2014 Sherpa Trucker
features a faux fur collar and water repellant corduroy fabric to protect from
the elements. The Sherpa Trucker comes in a golden brown and black—as well as
herringbone cord. The Fall 2014 Trucker also arrives in soft, sweatshirt-style
fleece and denim covered in a multitude of patches, conjuring the look of a
well-traveled favorite and touching on the season's '90s Venice Beach
inspiration. Other denim Truckers include renditions showcasing bleach
splatters, brushed indigo, a worn-in and patched-up Customized design, and the
Commuter style, featuring a function-first silhouette and thermo-regulation
technology. Price ranges between RM299 to RM799.
Fall 2014 Women’s Trucker Jacket
The Women's Trucker for Fall
2014 features a range of light to dark denim rinses, a new caramel hue, and
special seasonal finishes, including saturated overdyes and decorative repair
elements. The Women's Trucker also plays with proportion, thanks to the debut
of a Fitted Cropped Trucker, the sweatshirt-soft Fleece Trucker and Elongated
Boyfriend Trucker, for a borrowed-from-the-boys length and attitude. Price ranges between RM169 to RM259.
LEVI’S®
INVENTED THE WESTERN SHIRT
With origins in the 1930s,
when cattle drives and ranching were an everyday activity, the Western Shirt
was built to work day or night—horseback casual to cowboy formal. A classic
since its inception, it had little choice but to transcend the West. While
we’ve given it some modern updates, one thing always rings true: The Western—no
matter where it’s going—always knows where it came from. And you can see that
in details like the signature Western yoke and Sawtooth flap-pockets.
Fall 2014 Men’s Western Shirt
Denim and chambray fabrics
lead the way for the Fall 2014 Western Shirt for men, showcasing authentic and
statement finishes, grey and black overdyes and subtle prints. The Venice
Beach-inspired Westerns feature repair patchwork and heavy destruction, with
bleach used in places for a cloudy effect. For the Yosemite-inspired portion of
the collection, designed for the later Fall months, the Western is
reworked for warmth, coming in heartier, plaid rustic twills, chamois,
corduroy, and fleece. Retails from RM159 to RM229.
Fall 2014 Women’s Western Shirt
The Women's Western debuts a new shape for Fall 2014, with a fit that
is cut close up top, with a more relaxed waist. Colorways range from chalky
pastels inspired by Venice Beach surf culture and ombre-pattern distress to
saturated blacks and overdyed indigos. The lightweight denim Westerns come in a
range of new and authentic washes, and the Western Shirt jacket and denim
Western Shirt dress also emerge. Retails
from RM149 to RM189.
Levi’s®
Icons for Fall 2014 is already available at all Levi’s® stores nationwide.
For more information, visit www.levi.com.my or Levi’s® Facebook page at www.facebook.com/#!/Levis.
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