dressingpaula launches its Fall Holiday Collection 2014/15 - ‘Urban Army’

Inspired and designed around the theme ‘Urban Army’, dressingpaula’s Fall Holiday Collection 2014/15 features a chic and bold collection that will see the rise of industrial chic.

With reworked leopard prints, military cuts and pop of colours, the fall holiday collection focuses on creating a structured and boxy, yet elegant silhouette for the everyday woman. Although the collection plays around on creating an all-round edgy look, the collection also features a mixture of tropical bright colours with a hint of military tones that exude a strong, polished and urban army look. The collection features various trendy print designs such as leopard prints, abstract art and zig-zag patterns.

In the Fall Holiday Collection 2014/15, dressingpaula incorporates mesh, cotton stretch, satin, crepe, brocade and chiffon into the silhouettes to enhance the Urban Army theme. The collection centres on a dark yet bold set of colours: Black and white, brunt orange, royal blue, grey, fuchsia, dusty salmon and rose gold. 

“The ‘Urban Army’ concept allowed us to go beyond the traditional sense of elegance and have fun with creating the pieces. Our holiday collection is grungy and edgy yet stays true to our brand promise of elegance and sophistication,” said Tan Ai Lee, Head of Marketing.

The collection features several key pieces, which includes boxy cropped tops, mesh cropped bomber jackets, body-con lace printed dresses, cropped printed sweatshirts, sequins minis and slouchy cardigans.

Delivering its brand promise of ‘woman before clothes’, dressingpaula offers customers the freedom and energy with its light and comfortable materials.