In conjunction with the release of Converse Jack Purcell’s Fall 2014 range, a collaboration with local fashion artist and curator Irman Hilmi and his boutique The Offday at Jalan Telawi, Bangsar kicks off the launch.
The Converse Jack Purcell Cross-Stitch is the star of this event. As the hero of the Fall 2014 for Jack Purcell’s range - a waxed cotton cross-stitch detail - outfitted in leather, a core texture for seasonal dressing. The premium and quality leather materials and subtle stitching details in the sneaker collection are refined and built with all around comfort.
Whilst everyone has heard of Converse, Jack Purcell has been around creating sneakers since 1935. The classic sneaker with its iconic “smile” toecap perfected the brand as a household favourite stylish sneaker. Converse Jack Purcell has been moving the brand into the vintage-classy direction and re-outfitted in sophisticated soft tumbled leather.
Situated in the hub of the fashion capitol of Kuala Lumpur, The Offday is in the centre of Bangsar’s Jalan Telawi 3.
Going with the theme of classic old-school vibe and do-it-yourself culture with a hint of neo-punk rock, the Jack Purcell Pop-up Store offers the visual curation of Irman Hilmi’s retail experimentation.
More than 100 guests consisting from the members of media, bloggers, singer-songwriters and other key opinion leaders attended the event. The launch started off with KOL and singer-songwriter Ray Cheong welcoming the crowd with his own brand of eccentric acoustic set before emcee Kyle Aster takes over and drove the attention of the guests to the launch video of Jack Purcell’s new direction.
Jack Purcell Pop Up curator Irman Hilmi along with KOL and outlaw biker Eddie Lim then officially launched the Jack Purcell Fall 2014 season by unveiling the wall of Jack Purcell Cross Stitch and other Fall Season Jack Purcell for the first time to the media. The media and guests were also treated to a night of Do-It-Yourself Coffee and Accessories
Crafts Workshop, in theme with the Jack Purcell identity of The Power of Creativity over Convention.
Eddie Lim then ends the event with his upbeat harmonica-rock set that sends the guests into the night.
Visit Diary of a Miniature Enthusiast page at http://www.theminidiary.com/
The 2 pretty ladies behind Diary of a Miniature Enthusiast
DIY Bracelet with hand-picked charms
My First DIY Coffee art ^ ^
1 comment:
So exciting... I wish I can get invited to such events too... sighh....
Post a Comment