F&N Creameries Malaysia Launches JWEL, The New Royal Range of Ice Cream Sticks

Introducing JWEL, The Ice Cream Empire, created by F&N Creameries. JWEL consists of a fascinating cast of five nobles, each of whom presents a distinctively delicious premium ice cream treat. Decadently coated in thick, almond-flecked chocolate, every stick introduces its own indulgent twist to the classic flavours of Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest.

Through JWEL, you get more than just a luxurious ice cream experience, you’ll also be invited into a world of indulgence and intrigue.

The Story Behind JWEL, The Ice Cream Empire

Meet The Decadent Duke of Vanilla, The Curvaceous Countess of Tiramisu, The Delectable Duchess of Double Chocolate, The Extravagant Earl of Caramel and The Brazen Baron of the Dark Forest. Each member of the ice cream aristocracy is unique in his or her right, having their own quirky personalities and curious idiosyncrasies.

Like any great empire, JWEL has many twists and turns in its background. The stories of its characters are told right on the vividly patterned ice cream packaging; each wrapper bears a golden crown, the title of its creator and unique motifs that hold subtle clues to their flavours and places of origin.

An Ice Cream that Changes the Rules of Luxury

JWEL offers a unique experience by turning the ice cream category rules upside down. It is a luxury product that treats itself with a touch of irreverence. The JWEL name itself bends the rules, wittingly inserting a diamond and shortening the accepted spelling – putting a new twist on luxury. True connoisseurs, seekers of indulgence, are rewarded for daring to be different, with a kindred sense of humour and wit that mirrors their own.

Where to Find JWEL Ice Cream Sticks

JWEL is available at a suggested retail price of RM 3.50 per stick or RM 13.80 for a multipack of 4 sticks at selected leading hypermarkets and supermarkets nationwide.