Nivea Cool Kick – Triple Shield Challenge

For centuries, men have been obsessed with covering up body odor. Hot weather and active lifestyles make men sweat. Sweat causes sticky underarms and uncomfortable feeling which also leads to bacteria accumulation that causes body odor. 

NIVEA understands that sweat, bacteria and body odor are the common issues faced by men and these problems affect their self-esteem.  Today, with NIVEA MEN Cool Kick, men will get Triple Protection against sweat, bacteria & body odor. The breakthrough innovation contains cool care formula that provides maximum cooling & long lasting freshness to the underarm to avoid sticky feeling even during hot weather.

Mr Ng Hock Guan, Country Manager of Beiersdorf Malaysia & Singapore

holding the NIVEA MEN Cool Kick Triple Shield 

NIVEA has embarked on its Cool Kick - Triple Shield Campaign - a campaign that is designed to put the everyday man to the test be it digital or an on the ground battle. Consumer can participate in the game digitally by playing Triple Shield online game through NIVEA MEN Malaysia Facebook account at www.apps.facebook.com/tripleshield/ where prizes worth RM80,000 are up for grab. Contest period is from January to April 2015.

NIVEA MEN Cool Kick Triple Shield Personalities Trio

From Left: Kevin Zahri, Nazim Othman & Zul Ariffin

Besides the digital campaign, an on ground battle is also scheduled to take place from 11^th to 12^th April at Sunway Pyramid Blue Concourse where 64 teams from diverse colleges will battle over 2 days to win prizes worth RM50,000.

From Left: Sharon Yeoh, Group Brand Manager Beiersdorf Malaysia,

Ng Hock Guan, Country Manager of Beiersdorf Malaysia & Singapore

Kevin Zahri, Nazim Othman & Zul Ariffin during the launch of NIVEA MEN Cool Kick Triple Shield

Winning team during the friendly match during the NIVEA MEN Cool Kick Triple Shield Campaign Launch.

The idea of having the Triple Shield Game is not only for fun but to also highlight 3 common threats that most men dwell with and will affect their confidence in real life. The game which is inspired from the dodge ball game requires team members of 3 to defend themselves from 3 balls attacked by the opponents. At the end of the game, the team that manage to defend themselves the most from the 3 threats using the triple shield will win and proceed to the next round.

 

Winning team during the friendly match during the NIVEA MEN Cool Kick Triple Shield Campaign Launch.

During the media event that was held recently at Zebra Square Kuala Lumpur, The Country Manager himself kicked start the launch by using a shield to protect against triple laser lights which symbolizes sweat, body odor and bacteria. A team of professional cheerleaders then performed 3 dynamic routines to introduce 3 celebrities as the face of this campaign. Fitness enthusiast, Kevin Zahri and actors Zul Ariffin and Nazim Othman all shared their personal thoughts after having been using Nivea MEN Cool Kick deodorant.

During the interview session with the NIVEA MEN Cool Kick Triple Shield personalities.

From Left

Serena C, Kevin Zahri, Nazim Othman & Zul Ariffin.

NIVEA MEN Cool Kick Triple Shield Personalities holding the NIVEA MEN Cool Kick Deodorant inside the NIVEA MEN Cool Kick Triple Shield Match Arena,

From Left: Ng Hock Guan, Country Manager of Beiersdorf Malaysia & Singapore

Zul Ariffin, Nazim Othman, Kevin Zahri and Sharon Yeoh, Group Brand Manager Beiersdorf Malaysia

The 3 celebrities were also put to test in the Triple Shield Challenge. Guests and members of the media had the chance to experience the Triple Shield Challenge and the digital game where winners walked away with exclusive NIVEA prizes.

Kevin Zahri, ( Middle ) getting ready for the second round match of NIVEA MEN Cool Kick Triple Shield Challenge.

“At NIVEA, we make sure that confidence is packaged into each and every one of our products. That’s why, every year, we spend millions investing in R&D and product innovation. I believe this has proven to be successful, as NIVEA deodorants have been performing extremely well in the market, growing 13x faster than the market growth. In fact, NIVEA is the No.1 deodorant brand in the market today” said Mr. Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore at the launch event held in Kuala Lumpur today. 

One of the player in the match of NIVEA MEN Cool Kick Triple Shield Challenge trying to protect himself from in-coming threats  from the opponent team.

NIVEA MEN Cool Kick provides triple protection towards Sweat, Bacteria & Body odor. The cool care formula provides maximum cool & comfortable feeling preventing the accumulation of sweat which reacts with bacteria leading to the production of body odor.

Nazim Othman ( Right ) during the first on ground match of NIVEA MEN Cool Kick Triple Shield Challenge

NIVEA MEN Cool Kick is available in 25ml roll-on bottle at RM4.90 (West & East Malaysia), 50ml roll-on bottle at RM9.80 (West & East Malaysia) Stick 40ml at RM11.90 and 150 ml spray applicators at RM15.90 (West & East Malaysia). NIVEA MEN Cool Kick is available at all leading pharmacies, hypermarkets and supermarket stores nationwide. 

For more information about NIVEA MEN Cool Kick, please visit www.NIVEAMEN.com.my and its official Facebook page, www.facebook.com/myniveamen.