Magnum Celebrates Chocolate Pleasure By Collaboration With Farah Khan in Pleasure Seekers Collection

MAGNUM the brand well known for its premium chocolate ice cream which is associated with lux-lifestyle recently launched the Celebrate Chocolate Pleasure campaign. The campaign was launched to strengthen Magnum’s positioning as a chocolate expert that uses the finest and most divine quality of Belgian chocolate in its ice cream.

We had an awesome night, thanks to Magnum

“Tonight marks a new milestone for MAGNUM as we celebrate chocolate Pleasure with the unveiling of the all-new packaging design for Magnum’s signature flavors - the Classic, Almond, Chocolate Brownie and Gold”, said Mr Herry Budiazhari, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd.

L to R - Herry Budiazhari (Marketing Director, Unilever (Malaysia) Holdings Sdn Bhd & Dato Farah Khan (Creative director, Farah Khan)

“Magnum further celebrates chocolate pleasure with a fashionable re-launch. What do you get when chocolate decadent meets the finest aesthetic of fashion creations? Certainly a unique yet exciting fashion collaboration between MAGNUM and Farah Khan, an international label whose brand DNA showcases versatility in every luxurious, bold and glamorous statement creations. The unique collaboration features hand beaded dresses creations inspired by the five flavours of MAGNUM ice creams”, he further added.

L to R - Herry Budiazhari (Marketing Director, Unilever (Malaysia) Holdings Sdn Bhd & Dato Farah Khan (Creative director, Farah Khan)

“The idea of combining chocolate with art, interpreting into fashion pieces is a brilliant collaboration. It has given me great pleasure to be part of this collaboration.” quoted Dato’ Farah Khan.

Regarded as a style icon and known for creating inspiring fashion pieces, Dato’ Farah Khan created The Pleasure Seekers Collection. The special capsule collection inspired by MAGNUM Ice Cream’s 5 iconic and unique flavours – the MAGNUM Gold, MAGNUM Classic, MAGNUM Almond, MAGNUM Chocolate Brownie and MAGNUM Chocolate & Strawberry. The one-of-a-kind collection infuses MAGNUM Ice Cream’s decadent richness with FARAH KHAN’S distinctive design vision. Effortlessly glamorous, the exclusive pieces were brought to life by FARAH KHAN’s signature delicate beads and embellishments that were hand-sewn, bead-by-bead to ensure each piece is as beautiful as its craftsmanship.

The collection was debuted with a grand entrance of Precious Gold, a stunning creation inspired by MAGNUM Gold. The dress was designed with hand-embroidered antique gold beads in swirling light and dark hues. The exquisite detailing of the design amplifies the attitude of MAGNUM Gold - delightful and utterly divine.

Laneige Launches The ‘Waterful Sharing Campaign 2015’ in Partnership With The Malaysian Environmental NGOS (MENGO)

Following the success of its Waterful Sharing Campaign in June last year, Laneige Malaysia (Laneige) in collaboration with Malaysian Environmental NGOs (MENGO) is launching the Waterful Sharing Campaign 2015 which will benefit six children’s homes in Selangor.

This year, Laneige is targeting to raise RM60,000 through the sale of its all-new Water Sleeping Mask from 1^st May to 31^st July 2015. RM10 from every jar of Water Sleeping Mask sold will go to the fund which will be used to facilitate the installation of rainwater harvesting system at the six homes. Last year, Laneige raised RM35,000 which benefitted three children’s homes namely Trinity Community Children Home Society, Shelter Home for Children and Praise Emmanuel Children Home.

Foong Winnie, Laneige Malaysia’s Brand Manager

The six homes that will benefit from this year’s campaign are Rumah K.I.D.S, Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), Rumah Bakti, Rumah Kebajikan Anbu Illam, Pertubuhan Kebajikan Ehsan Ash-Shakur (PEKEAS) and Rainbow Home.

The rainwater harvesting system that will be installed at the homes aids in reducing the usage of treated water while enabling the homes to enjoy continuous supply of water. Using this system, rainwater will be collected and recycled for non-drinking purposes such as toilet flushing, cleaning, washing and watering plants. This simple yet innovative way to harvest rainwater will not only reduce the water bill but it also functions as an alternative water source during a water crisis.

“Last year’s campaign was a success with the rainwater harvesting system installed in three homes. This year, we are happy to be able to reach out to more homes. Having MENGO as an NGO partner for this campaign is also ideal as they are both environmentalists and water conservationists,” said Foong Winnie, Laneige Malaysia’s Brand Manager.

Yasmin Rasyid, Chairperson of MENGO is confident that the Waterful Sharing Campaign will serve as a lifelong learning experience for the children from the homes. “In Malaysia, unfortunately we take our water supply for granted. Most people don’t realize the importance of water conservation until a water crisis happens,” said Yasmin.

Especially For Mum! L'OCCITANE's Mother's Day Special

Have you ever thought of this:
Where would we be without our mothers?

Mother’s Day is just around the corner, let’s tell her how much we love and appreciate her with actions, but also if financially allows, a beauty gift this Mother’s Day. Whether it’s something to treat or adorn, she’ll definitely be touched that you took the time and effort to pick out a special little something for her.

Let’s make your feel like queen this mother’s day with the new premium, exquisite Iris Bleu & Iris Blanc scent from the famous perfumed land – Grasse. Iris Bleu & Iris Blanc is a contrasting flower-to-flower encounter that follows the path of the sun. With the evanescent rise of white iris, the top notes – as transparent as dawn – ascend over the fields of Grasse. The fragrance opens its petals onto the green, fruity notes of blackcurrant and citrus before luxuriating in the intensity of Iris Pallida. The floral heart of Grasse Iris, subtly spiced with ylang-ylang, floats to the zenith after caressing the velvety skin of white peaches. In the trail of Iris Bleu & Iris Blanc, a white musk delights in the hot/cold contrast of the twin flowers and gives the last word to powdery accords of iris and the dry scent of cedar.

The Golden Iris RM410 (worth RM455)

The Golden Iris Set consists of Iris Bleu & Iris Blanc EDT 75ml, Iris Bleu & Iris Blanc Shower Gel 250ml, Iris Bleu & Iris Blanc Body Milk 250ml, Limited Edition Grasse Tote Bag

Another good pick for our mothers is the Heavenly Divine Skincare set to restore her skin with the youthful glow and vitality. Returning what had been stripped off her skin while she spent her time looking after the family all year long without a proper rest day. The divine formula helps correct all signs of ageing, making skin appear smoother, firmer with a renewed youth of glow.

Heavenly Divine RM524 (worth RM599)

The Heavenly Divine Set consists of Divine Extract 30ml, Divine Lotion 50ml, Divine Eyes 3ml

For more information, visit;

L'OCCITANE website - http://my.loccitane.com/

L'OCCITANE Facebook page - https://www.facebook.com/loccitane.my

Watsons Malaysia Launches Great Heroic Experiences to Its Watsons VIP Members

The leading retail brand recently held a special screening of Marvel’s Avengers: Age of Ultron to hundreds of die-hard fans of the upcoming blockbuster movie in a glittering event at GSC Pavilion KL. These die-hard fans comprised of Watsons Celebrity friends, suppliers, business partners members of the media and Watsons VIP members.

Group picture with Avengers Characters.

From left:1. Nermin Hodzic, Supply Chain Director, Watsons Malaysia

2. Caryn Loh, General Manager – Trading Watsons Malaysia

3. Kulvinder Birring, Watsons Malaysia Managing Director, Watsons Malaysia

4. Danny Hoh, Head of Marketing, Watsons Malaysia

5. Jessica Ng, Digital & Consumer Experience Director, Watsons Malaysia

In its latest endeavour, The Watsons Heroic campaign, which hit all Watsons stores nationwide starting 23 April 2015 until 20 May 2015, promised all its customers and loyal Watsons VIP Card members many fantastic offers and money-can’t buy experiences.

Avengers Character with Jessica Ng, Digital & Consumer Experience Director, Watsons Malaysia Business Partner.

Shoppers can meet the Marvel’s Avengers characters in selected Watsons’ stores nationwide and also take pictures with the 3D art floor stickers and #watsonsheroic to win great merchandise. A campaign microsite, www.watsonsheroic.com has been set up where customers can check out all the exciting activities organised by Watsons.

Red Carpet Interview with Danny Hoh, Head of Marketing, Watsons Malaysia

Watsons has also launched the Limited Edition Watsons VIP Card with Marvel’s Avengers stickers that fans can personalise! This limited edition Watsons VIP Card could be purchased at Watsons’ stores or Online Store at only RM20 for new sign up and upgrade.

On top of that, Watsons is giving away 4 pairs of HEROIC TRIPS which was featured in the blockbuster movie to Seoul, West Hollywood, Italian Alps and New York City when customers sign up or upgrade to the limited edition Watsons VIP Cards, or when they shop RM80 at Watsons inclusive of 1 Listerine item. This contest is organised in partnership with Johnson and Johnson.

Happy Watsons VIP members with their Marvel Avengers age of Ultron Ticket.

These are superb locations where the movie was shot, and the winners can even attend the world-famous Comic Con in New York, which tickets have been sold out months ago!

“Watsons is always known to be in the forefront of innovation campaigns, and have always been organising many money can’t buy experiences for our Watsons VIP members. Do look out for more excitements from us soon,” said Danny Hoh, Head of Marketing, Watsons Malaysia at the event.

Stuart Crabb, Country Director, Retail Group of Johnson & Johnson (right) presented the mock flight ticket for the Heroic Trip to Kulvinder Birring, Watsons Malaysia Managing Director (center), and Noor Farilla Abdullah, Chief Operating Officer of Touch n Go (left).

Among some of the personalities at the event were Dato’ Richard Teo, Datin Winnie Loo, Julie Woon, Lavin Seow, Sarah Lian, Kit Mah and Patricia K. Hansen Lee was the master of ceremony of the star-studded event.

Sophisticated Curly Hair Made Easy with Philips Easy Natural Curler

Having straight hair made me feel boring because they look flat. Hence, I like to visit the hair saloon to let the professional curls my hair. I think that curly wave looks more sophisticated and livelier; it made me feel more confidence and look more appearance. I have spent thousands to get my curly hair done by hair stylist over the years. I have tried to DIY myself but it is really challenging, my hands and hair had burnt a few times while using a curling tong hence I have given it up.

Lucky that my friend had introduced me the Philips Easy Natural Curler last month, I am glad that I give it a try because I could finally DIY Sophisticated Curly Hair at home now.

Building on 60 years of beauty heritage, the Philips Easy Natural Curler is Philips’ latest innovative solution to help women achieve stylish natural-looking curls easily. With its unique Tulip shape, the Easy Natural Curler enables women to create natural and effortless curls in just one simple step. The curler uses innovative clip and curl plates to automatically clip and hold the lock of hair while styling, allowing women to curl their tresses with just one hand, even at the back of the head.

The styling plates are designed to prevent accidental brushes and burns to the hair. To reduce hair damage, the plates are coated with protective ceramic to ensure even heat distribution for shiny and soft hair. The plates can only be heated to a professional temperature of 200°C to further minimise hair damage. It only takes 30 seconds for the Philips Easy Natural Curler to be ready for use and is suitable for short, medium and long hair lengths.

I have been using Philips Easy Natural Curler on my own hair as well as on my daughter’s hair for a month now. Unlike other curlers, Philips Easy Natural Curler is easy to grab and hold. The best part is, I don’t have the fear of burning myself anymore thanks to the protective ceramic. It is safe to use on children too, as I have been using it on my girl.

It is easy to use Philips Easy Natural Curler. How easy?

1) Section your hair.

Laneige Water Drop Tinted Lip Balm - Moisturises Lips while Removing Dead Skin Cells from Lips

Feel the cool water on your lips, allow the scent to wake your senses and watch your lips transform as you glide Laneige’s latest Water Drop Tinted Lip Balm on your lips. This brand new lip balm does more than just protect your lips, it moisturises your lips while gently removing dead skin cells from our lips.

With an improved moisture-retaining power, your lips will feel instantly moist and supple, without the greasy feel that lip balms typically leave on the lips.

Laneige’s Water Drop Tinted Lip Balm features three key benefits. They are:

1. Moisture Upgrade
The Water Drop Tinted Lip Balm possesses a moisture upgrade with its moisture-locking system and 3 kinds of moisturizing fruit seed oil. They are Apricot seed oil, Peach seed oil and Plum seed oil.

An experiment was carried out to test the efficacy of the moisture-lock formula. It was found that leaves treated with the Water Drop Tinted Lip Balm, experience minimal water evaporation as compared to non-treated leaves. Treated leaves were also found to be less withered as compared to the non-treated leaves.

2. Soft, Refreshing Feel

Laneige Lip Sleeping Mask - Wake Up to Smooth & Supple Lips

Introducing my new found love - Laneige all-new Lip Sleeping Mask, an addition to the Water Sleeping Mask, enabling us to achieve both moisturized skin and lips.

Sometimes lip balm is just not doing a good enough job in relieving dry and chapped lips. Most of us who suffer from dry lips apply lip balm regularly to maintain healthy lips and overall care of our lips.

Unfortunately, we don’t experience long-lasting benefits from this. In an effort to strengthen its Sleeping Beauty Care Concept, Laneige introduces the All-New Lip Sleeping Mask. Formulated to provide lips with a special intensive care, it gently erases dry, flaky skin on the lips through the night to realize smooth and supple lips the next morning!

The Lip Sleeping Mask is perfect for those of us who experience dry, flaky and chapped lips thus find it challenging to achieve smooth lips when applying lip makeup.

To ensure the mask stays on the lips through the night, the Lip Sleeping Mask is made of a balm-like, sticky texture with a sweet and fruity berry fragrance. On top of its sweet and relaxing fragrance, the Lip Sleeping Mask has been carefully formulated to provide you with amazing lip care benefits:

1. Berry Mix™ Complex
Berry Mix Complex™ is made up of 8 different types of antioxidant-rich berries. They are raspberry, strawberry, cranberry, blueberry, gojiberry, soapberry, cloudberry and coffee berry. Rich in Vitamin C and antioxidants, berry mix extracts soothes dry and chapped lips, making them soft and smooth again.

Raspberry is rich in ellagic acid, polyphenols, and Vitamin C. Termed as a ‘super antioxidant fruit’. Blueberries contain the most anthocyanins as compared to other fruits and vegetables. Cranberries on the other hand is abundant with polyphenols to provide antioxidant and anti-ageing effects. Last but not least, Strawberries contain an abundance of Vitamin C.
The berries are extracted though super-high pressure to preserve the antioxidant properties of the berry extracts. Antioxidants are vital to counter the oxidative actions of free radicals. It slows down the body’s aging process, prevents damage caused by free radicals and protects the body from diseases.

Laneige's All-New Water Sleeping Mask

Attention all fans of Laneige’s Water Sleeping Pack_EX, you will rejoice to the all-new Water Sleeping Mask that is packed with more benefits than its predecessor. To sum it up, this new Water Sleeping Pack Mask does more than just moisturising and brightening; it offers you deep sleep. It functions to restore and repair damaged skin cells, offers deep moisturising with continuous moisture being supplied to the skin and helps you to go into deep sleep for longer hours. These are all key factors in ensuring your skin stays youthful and rejuvenated.

Sleep deprivation affects your skin condition. According to Sleep Care Expert, there is a correlation between the quality of sleep and one’s skin condition. 224 Asian women were recruited by Laneige in conducting a skin research. Studies revealed that skin moisture, texture (dead skin), clarity, radiance, and pore-related skin indicators decreased correspondingly when you lack of sleep. On top of that, clinical research has also shown that our skin feels drier, rougher, looks dull and lacklustre when we are deprived of sleep, even if just for one night.

During the night, the skin restores and repairs itself from damage inflicted by various external aggressors during the day. When the skin is restored to its optimal condition overnight, it is then better able to protect itself from the external environment the next day. Studies have shown that when we sleep at night, our skin’s permeability increases. Hence, it is more effective in absorbing active ingredients. However, this high permeability also means that our skin loses moisture at a higher rate at night. As such, our skin needs a solution that not only affects the absorption of active ingredients but can also replenish and lock-in moisture.

Developed based on 15 years of research on the sleeping pack, the all-new Water Sleeping Mask is a significant upgrade from its predecessor, the Water Sleeping Pack EX. It was also selected as a World Class Product of Korea in 2014 by the Ministry of Trade, Industry and Energy.

Formulated with the latest SLEEP-TOX™ and MOISTURE-WRAP™ technology, the Water Sleeping Mask does more than delivering moisture to the skin. It detoxes and purifies the skin to offer revitalised and brighter skin. SLEEPSCENT™ has also been improved to help one fall asleep faster and go into deeper sleep for a longer period of time.

Technology & Ingredients:

1. SLEEP-TOX™ Purification Technology leaves the skin clear and revitalized.

At night, SLEEP-TOX™ restores and repairs the damages caused by various external aggressors during the day. When the skin is restored to its optimal condition overnight, it is then better able to protect itself from the external environment the next day. Laneige has found that during sleep, there is a ‘golden time’ to boost the detoxification and purification functions in the skin. SLEEP-TOX™ activates the purification genes with Hunza Apricot and Evening Primrose extracts to normalize fatigue skin affected by daytime stress and restore the skin to its optimal condition overnight. Present in the SLEEP-TOX™ purification technology are:

I’m into beauty hence I love discovering everything beauty related. I had discover beauty sleep with the all-new Water Sleeping Mask at Laneige’s Sleeping Beauty Slumber Party 2015 at Casa del Rio Malacca last month with a bunch of media and beauty bloggers.

The 2D1N trip was filled with yummy food and activities. We were welcomed by yummy Starbucks breakfast on the coach to Malacca, followed by refreshing welcome drink at Casa del Rio upon arriving. Especially refreshing on a hot sunny afternoon.