Beautiful
skin is often associated with glowing, radiant looking skin. However majority
of Asian women desire more than that! Having fair skin is often an endless
pursuit because it has always been a proxy in determining the beauty of women in Asian countries.
The
desire of having beautiful skin does not end there. Women also want a
tight-looking firm skin because it makes them look youthful. However, it is
difficult for women to attain their desire to having beautiful, fair and firm
skin as there’s no body care available in the market that can provide both
whitening and firming benefits simultaneously. Therefore, many women turn to
fashion to compensate their flaws including camouflaging their not-so-favorite
parts.
Understanding
those needs, NIVEA as a leading international skin care brand is dedicated to
meeting consumer’s individual needs in effort to help women attain beautiful
skin. NIVEA has taken a new approach to body care with a new innovation by
combining the Vitamin C of 95% purity formula and Q10 into its products. This
product is the first of its kind in Malaysia as it offers dual functionality;
whitening and firming benefits in a single application.
Mr Jaren Ong, Senior Brand Manager of Beiersdorf Malaysia
Mr
Jaren Ong, Senior Brand Manager of Beiersdorf Malaysia quoted: “For more than
100 years, we have always been at the forefront of skincare innovation and we
continue to do what we do best. Being the skin care expert through innovative
findings, we always put our consumers at heart by making products that fulfill
their needs. With the launch of the first whitening and firming body range in
Malaysia, this marks another breakthrough innovation for the brand and for our
consumers!”
The
new NIVEA whitening and firming range not only offers whitening benefit but
also firming! NIVEA skin research is the first to introduce skin care products
that combine Vitamin C and Q10 ingredient into the mass market for a fairer and
firmer skin!
Ms. Nadia Heng, Emcee of the launch event
NIVEA
Whitening and Firming range is developed using Vitamin C of 95% purity to
repair dull and uneven skin from sun exposure while the Q10 is a powerful skin
own coenzyme found in every human cell that ensures energy supply for skin
cell. However, this coenzyme decreases with age! Therefore NIVEA Q10 is well
known for its anti-wrinkling, anti-oxidation and boosting cell energy to give a
tight looking; firmer skin. By combining both key ingredients in the
formulation, skin becomes fair and firm after regular application.
The launch
event continued with a short interview session with aesthetic dermatologist,
Dr. Siddique who further explained about the importance of Vitamin C and Q10
coenzyme besides sharing his view on the craze demand of women desiring to have
fair and firm skin.
Dr
Siddique further quoted “Vitamin C can help protect the skin against sun damage
and they may actually reverse some of the discoloration and wrinkles. These
antioxidants work by speeding up the skin's natural repair systems and by
directly inhibiting further damage. Q10 plays an important role in making skin
look younger but it decreases as you get older. In fact, most women over thirty
have below optimum level of Q10 in the skin which results in an impeded ability
to produce collagen and elastin. Collagen is important because it makes your
skin firm, while elastin gives your skin flexibility. The loss of collagen and
elastin causes your skin to wrinkle and sag. Using topical skin products that
contain Q10 can effectively help skin become firmer as it can penetrate deeply
to provide antioxidants and help create collagen and elastin”.
Tips to get fairer and firmer skin
The
launch did not just end there! Nivea also kicked off the ‘Flaunt it. Fair and
Firm’ campaign which aims to celebrate the launch of the New NIVEA 1st ever
whitening and firming range by helping women to realize that it’s not what you
wear that matters but the most important FASHION STATEMENT they can make is to
have fair and firm skin. Women do not need to turn to fashion to compensate
their flaws anymore! Now they can flaunt their fair and firm skin with
confidence!
For
the first time, NIVEA is teaming up with Yasmin Hani, a well-known TV
personality and Emely Poon, a young and inspiring radio announcer for the
campaign. Both Yasmin and Emely are no strangers to anyone. Yasmin and Emely
truly believe that when your skin is at its best wearing anything will still
look good because the ultimate fashion statement you can make is your skin!
The
excitement for the “Flaunt it. Fair and Firm" campaign did not end there.
It will continue till end of April where NIVEA will be flying Adam Saak who is is famous for his live clothing cutting performances all the way from United
Stated to Malaysia for a ‘cutting’ edge fashion show where he will demonstrate
his skills, armed with only a pair of scissors. Leveraging on the interesting fashion trend – ‘the cut-out
clothing’, his demonstration is to communicate the message that you can flaunt
your skin however you want it if it is fair and firm.
For
more details and highlights about the “Flaunt it. Fair and Firm" campaign, please head on to NIVEA
Malaysia Facebook page at https://www.facebook.com/mynivea or go to NIVEA
Malaysia Youtube Channel to view the Flaunt It, Fair & Firm Campaign
journey involving Adam Saaks, Yasmin Hani and Emely Poon at https://www.youtube.com/user/MalaysiaNIVEA.
NIVEA
Whitening & Firming range is available in 3 categories below;
1) NIVEA Whitening & Firming Lotion, price starting
from RM10.50
- NIVEA
Instant White Firming Body Lotion SPF 15
- NIVEA
Extra White Firming Body Lotion
2)
NIVEA Whitening & Firming Serum, Price starts from RM9.50
- NIVEA
Anti-Age White Firming Body Serum SPF 33
- NIVEA
Extra White Firming Body Serum SPF 33
- NIVEA
Instant White Firming Body Serum SPF 33
- NIVEA
Night White Firming Body Serum
3)
NIVEA Whitening & Firming Cream, price starting from RM12.90
- NIVEA
White & Repair UV Body Cream
NIVEA Whitening and Firming range is
available at all pharmacies, hypermarkets, supermarkets, mini markets and
selected convenience outlets across the country.
For more information on NIVEA, visit www.NIVEA.com
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