Shu Uemura skin:FIT Foundation SPF30 PA+++ is The Perfect Summer Foundation

With the increasingly hot weather here in Malaysia, we are in need of a foundation with light texture yet last for whole day. The new Shu Uemura skin:FIT water foundation is the perfect solution for our Summer weather all year.

Give your skin a break from thick, heavy make-up and feel refreshed with shu uemura’s solutions for the perfect summer face. In 2015 for the first time, shu uemura has made the impossible possible, achieving the opposing properties of sheer and lasting make-up in an all-new oil-free fresh water texture, skin:FIT cosmetic water foundation gives the look of bare, natural skin, while boasting a light fit and breathable coverage, and still retaining a gorgeous sheer finish that maintains freshness throughout the heat of the day and into the long summer nights with high UV protection.

skin:FIT cosmetic water foundation is using shu uemura’ s innovative oil free bi-phase formula that makes the impossible possible for the first time, providing a bare skin look that lasts for 12H.

This fresh, lightweight formula created through innovative technology fits lightly and finely on skin and allows for breathable coverage creating a delicate, sheer and beautiful finish that all women desire. It uses innovative an oil free bi-phase technology which has triple powder complex of Perlite, Airlicium, and Soft-focus powder as well as cosmetic water consists of mint extract and pomegranate extract.

We witnessed a demonstration compares oil absorption power between Airlicium and anti-shine powder used in many conventional foundation formulas; also the micro photo of Airlicium to demonstrate the secret of oil absorption power during the launch.

L - Normal Powder

R - Airlicium

Shu Uemura skin:FIT Foundation comes with the new specially developed skin:FIT pentagon brushing sponge which was inspired by a method used for many years in Japan to apply mizu oshiroi. The unique dual-sided sponge allows for two-step application in a simple way – “brush and fit”.

Shu Uemura’s elite artist – Lisa Yap shared with us the key for “natural bare skin” make-up is giving a “see-trough” effect as if baby skin unleashes inner skin color of rosy cheeks at the event.

She also demo us a quick “natural bare skin” make-up with Shu Uemura skin:FIT Foundation. First, apply cc base and concealer on our face. Secondly, apply the rosy cheek color of tint in gelato underneath skin:FIT to create a true bare look with inner rosiness. Then shake well the foundation before use and take 5 drops of formula onto your palm. Take foundation with flocky side(pink side) and gently brush on the central part of cheek. Hold the opposite side(white side) of the brushing to use sponge side. Tap in circular motion outwards to spread the foundation and fit to the half face. Repeat this method in different area of the face, working from the left of the face, to the forehead, and then nose and lips. Finish along the face line. Add in tint in gelato on top of the finish skin. Lastly, draw eye brows, eye liners, mascara and lips to finish the look.

I have tried this at home and I love the refreshed, breathable and thin yet powerful lasting face make-up. Furthermore, it comes with UV protection which is necessary in our weather. Its sheer transparent finish made me look natural for a whole day. I wear it out for a whole day when running errands or outing with the kids. I was using 754 Medium Beige which looked a bit dark on the swatches but it matches my skin perfectly.

There’s also a convenient and quick fix tips I wish to share with you. We don’t need to bring along the bottle of foundation but just the pentagon sponge with us to touch up anytime anywhere. Just spray depsea water facial mists to wet the sponge and there’d be sufficient foundation to touch up our face. Isn’t it convenient and easy?