The Power of Lancôme Advanced Génifique for Bigger-Looking Eyes in Just 1 month

A couple days ago, I started received questions on my bigger eyes from my colleagues and friends; they are wonder did I go for a surgery or aesthetic procedures? To be honest, I am still skeptical on skin surgery hence the answer is No. In fact, I could have bigger-looking eyes all thanks to the new Lancôme Advanced Genifique Yeux Light Pearl.

I attended the intimate launch of the Advanced Genifique Yeux Light Pearl at Maison Francaise on a lovely morning last month. Lancôme Malaysia team had treated the media and guests so nicely. We all had enjoyed our Advanced Génifique eye pampering session, quick makeover and authentic French cuisine while learning more on the Advanced Génifique.

Advanced Génifique is the latest product from Lancôme’s breakthrough Génifique skincare range with almost magical performance.

In 2012, Lancôme shed light on new look with Génifique Yeux Light-Pearl™, their first serum equipped with a pearl-applicator for 360° illumination of the eye contour. 17 international awards later, Génifique Yeux Light-Pearl™ rapidly claimed its place as the No. 1 eye contour care at Lancôme and won the hearts of women all over the world. 100% of users appreciate its innovative applicator.

This year, Lancôme writes a new chapter of the Génifique saga with Advanced Génifique Yeux Light-Pearl™. Modern, new, different… A formulation secret and a design protected by three patents: a formula infused with light and a new flexible applicator uniting metal and elastomer, working together in perfect harmony for unprecedented performance.

The performance of an advanced application technique for an exceptional formula to open up the eyes and instantly illuminate them. In just 1 month, the eyes look visibly bigger and the appearance of eye bags is reduced. As if lifted, the eye contour is visibly less puffy. It is smoothed, softer and revived with new radiance.

A few minutes per day for new look

Uniting science, technology and holistic beauty in a single dream: this is the perfect alliance achieved by Advanced Génifique Yeux Light-Pearl™. Its new latest generation massage pearl works in osmosis with a light-infused serum formula for new, bigger looking, more beautiful and more youthful looking eyes.

A new-generation applicator for improved application

The Advanced Génifique Yeux Light-Pearl™ applicator benefits from a new more ergonomic massage pearl and a new structure that includes an elastomer link. Their combination was engineered to increase the application benefits in terms of flexibility and precision, taking the unique experience of the Light- Pearl™ massage application to a new level:

More precision: with a more flexible 80° rotation angle, the new-generation Light-Pearl™ applicator is capable of reaching the most inaccessible eye areas.

More flexibility: like a cushion, the elastomer link ensures firm yet delicate pressure for gentle application.

Two application rituals were developed, one for leisurely mornings and one for busy mornings. Their focus on pressure points is inspired by the best massage techniques of the Institut Lancôme, a beauty centre focused on excellence and experimentation, as encouraged by Armand Petitjean, the House founder, upon its creation in 1935.

A single, complete and intuitive daily application step: on busy mornings, make small back-and-forth movements under and above the eye. A simple step to energise, reduce eye bags, help protect against the formation of wrinkles and fine lines and, of course, open up the eyes.

Three expert application steps for targeted actions: 1- Trace small rapid circles below the eye, from the inner to the outer corner, to smooth away dark circles and eye bags. 2- Place the pearl on the wrinkle and smooth it with back-and-forth movements over its length to reduce fine lines and signs of fatigue. 3- Position the applicator vertically and apply light pressure to each of the pumping points in the eye contour area for bigger-looking eyes.

Reduced dark circles, diminished eye bags, bigger-looking eyes: in a few minutes each day, a few minutes offering a delicious icy shiver, and under the combined action of a reinforced formula and a new-generation applicator, Advanced Génifique Yeux Light-Pearl™ restores freshness to the eyes. The greatest technical expertise for the simplest desire: to help regain youthful looking eyes and a unique, personal beauty signature