If you are my Instagram follower, you
would have noticed that Philips has launched their new haircare tools a while
ago – Philips KeraShine range. The new Philips KeraShine range of hair styling
tools is infused with Keratin and ions – the goodness hair needs.
From
a consumer research that Philips conducted, it has revealed that hair loss,
dandruff and dryness are cited as the leading hair problems by 57%, 38% and 29%
of respondents respectively. Nevertheless, with awareness of styles and trends
from international markets, Malaysian women are constantly adapting their looks
to suit the latest trends. 70% often visit their hair salons to achieve these
looks as well as to treat their hair. Encompassing the areas of heat protection, hair
nourishment and frizz reduction, the Philips KeraShine range allows usto
style our hair without damaging it. Now we no longer need to subject our
hair to unnecessary stress to achieve that killer style - whether it is a
natural, wavy, curly or straight look.
Bringing hair care and hair styling together, the Philips KeraShine range offers the best of both worlds and creates professional-looking hairstyles for that salon-perfect look every day.
The
magiK that is Keratin
Found in horns, hooves, claws and the
baleen plates of whales, as well as our own nails, keratin is one of the
strongest proteins. Made of long bendy peptide chains, keratin exists in hair
strands - giving hair its supple, flexible texture and healthy sheen. It is
also able to tolerate large temperatures fluctuations, protecting your hair
from the biting cold or scorching sun. In short, it is the magical component
that keeps your hair looking sleek and sexy.
Works
with your hair, not against it
Our hair’s naturally positive charge
makes the strands repel each other, giving it a frizzy look. The Philips KeraShine
range features ionic care technology that releases negative ions to counter the
positive ions or static in our hair, helping strands settle nicely together, thus
giving you smooth, glossy hair. In addition to that, the keratin-infused
ceramic coating on Philips KeraShine styling tools counter heat damage by
feeding hair with keratin even during styling. That way, you will always
maintain a healthy level of keratin in your hair - allowing the natural look of
your hair to shine through.
The Philips KeraShine range includes a
heated styling brush, a straightener and a dryer.
During the Philips KeraShine
bloggers event, we were showed some hairstylist tips by the experience hair
stylist – Bryan Teh from Chezz
Technique Salon.
We were also divided into groups and given a task to transform
one of the teammate’s hairs by using Philips KeraShine haircare. It was an exciting moments as everyone was busy transforming their teammate to beauty of great hairstyle.
Can you see our 'kan jeong' faces? lol
Thanks to our beautiful model for allowing us to play around her virgin hair!
Congratulations
to Elana because her team has won the contest. I’ll be sharing
my reviews on Philips KeraShine range next, stay tuned!
Meanwhile, you could check out Philips KeraShine range at the
Philips Brand Store at Publika Shopping Gallery, major electrical and
departmental stores and on www.blipmy.com.
No comments:
Post a Comment