Guinness® and Malaysia Celebrating 50th Anniversary Together

Have you noticed the artistic Guinness® bottles and cans sold locally in Malaysia today? Available now till November 2015, they are three limited-edition Guinness® bottles and cans designs in celebration of 50 years of Guinness® being brewed in Malaysia. Guinness®, the Malaysia’s favourite black brew unveiled 3 limited-edition designs for its Foreign Extra Stout bottles and cans at a spectacular launch event at The Intermark, Kuala Lumpur yesterday. 

Honorable Guests and fans of Guinness® were there to witness the launch of the 3 limited-edition designs that have been created specifically for the Malaysian market.

The 3 limited edition designs are a marked departure from the brand's iconic black and gold visuals. Each one is bursting with vibrant colours and intricate patterns, inspired by the wealth of history and culture Malaysia has to offer. What hasn't changed, however, is the glorious Guinness inside - it's still the exact same formula that Malaysians have known and loved since 1965.

Back then

Now! 

Each limited edition design represents a distinct era in Malaysia's journey - stretching back to our tribal roots, through to age of independence, leading into the modern day and looking forward to the future.

"It's a very fitting way to celebrate the milestone of 50 years of brewing Guinness in Malaysia," said Bruce Dallas, Marketing Director at Guinness Anchor Berhad (GAB). "For the first time, we've created brand new limited edition designs specifically for one country, drawing inspiration from its culture and its people. Guinness has a long and storied relationships with Malaysia, so it's particularly pleasing to be able to launch this world first here."

The new limited edition designs have not only been inspired by Malaysia; they have been created by Malaysians for Malaysians. Behind the designs are five luminaries of the Malaysian creative scene, who came together to explore the concepts of history, identity, and culture which have informed the new limited edition looks.

Representing a range of creative disciplines, the 'Creative Council' comprised of musician Edwin Raj (frontman of local band - They Will Kill Us All), artist Donald Abraham, film director James Lee, graphic artist Lefty (Julian Kam) and photographer Vincent Paul Yong.

"Collaborations like this can be tricky," noted Edwin, "but it all came together very well - we quickly came to a collective agreement on direction, and everything just took off from there."

"It's not everyday you get to have that kind of creative energy in a room," added Lefty.

Tried the Guinness® ice cream float at the launch event, it was not bad!

The limited edition bottle designs mark 50 years since the first locally brewed Guinness left the brewery at Sungei Way, the location where it is still brewed today. Always a firm favourite with the Malaysian market, Guinness remains the best selling stout in the country. Malaysian brewed Guinness has been previously recognised as the best in the world, beating more than 50 breweries worldwide to win the coveted "Guinness League of Excellence" award five years in a row!

Check out the awesome performance at the launch event by clicking the play button on the video above!

The 3 collectable limited edition designs will appear on all bottles (325ml and 640ml) and cans (320ml) of Guinness Foreign Extra Stout sold in Malaysia from now until November, while stocks last. I’ve already collected a set of them, what about you?

Do visit the Guinness Facebook Page at www.facebook.com/guinnessmalaysia for more information or search for the hashtag #GUINNESSMY50