Many of you should know that
the Award-winning
artiste Ella Chen is the the face of Clinelle since 2014. She made a guest appearance at the Clinelle CaviarGold launch at AEON Bukit Tinggi concourse on
August 1st here in Malaysia. And since I missed the chance to meet up with her last year due to I had
family vacation in Japan, hence this year I quickly booked my calendar to make
sure I attend the event when I knew that Ella is coming to Malaysia again.
Clinelle launched its new prestigious firming and
lifting skincare range, Clinelle
CaviarGold this year. Speaking about her association with the brand, Ella Chen said, “To me, our skin is such a precious asset and
I trust Clinelle skin care which has
always been my preferred choice. I love its healthy and skin-friendly natural
ingredients that gives me the efficacy I’m looking for. At the same time it
excludes potentially harmful ingredients with its 6 No’s philosophy that gives me
peace of mind. I hope every person using
Clinelle benefits from it the way I
have.”
Commenting on Ella’s association with the brand, Roderick Chieng, Group
Managing Director and Chief Executive Officer, Esthetics International Group
Berhad (EIG) spoke about the success Ella has brought to the brand saying, “We are absolutely thrilled to keep Ella as
an ambassador whose personal values fits perfectly with our Clinelle brand ethos. Ella is an
incredibly strong, talented and intelligent woman who is well aware of her skin
care needs and will take the right measures to keep it beautiful and healthy at
all times. Just as Ella is determined to stick by products with natural
ingredients that respect skin, we at Clinelle
are determined to keep innovating our products from powerful yet safe, natural
active ingredients, such as our new Clinelle
CaviarGold.”
The new Clinelle
CaviarGold Series is empowered by its unique Triple
Gold Lifting and Firming Complex, with the following key natural and luxury
ingredients that delivers immediate and long-lasting effects.
1. Caviar Extract also known as “black Gold”, has a cell format similar to human
skin and is very rich in
nutritious elements, including proteins,
minerals, vitamins (A, D, E and K), anti-oxidants and lipids, which contain
an abundance of polyunsaturated fatty acids such as Omega 3. The Caviar Extract is uniquely structured to deliver these
valuable nutrients directly to the
cellular level of your skin, giving
your skin a balance diet. The most important properties of Caviar Extract
are its powerful anti-wrinkle,
moisturizing, nourishing and
anti-aging protective qualities – all of these help reverse the aging
process.
2.
24K NanoGold is the new generation golden collagenine that
provides a remarkable effect to
stimulate collagen synthesis by up to 300% hence boosting skin elasticity tremendously.
In turn, this firms and even
outs the skin’s surface, helping to prevent the appearance of expression lines
and wrinkles.
3. Plant PhytoGold derived from
natural Golden Bell Extract, with peerless brightening effect, is combined to
complement this firming and lifting formulation. It is proven to be 80 times more effective than Arbutin in whitening. It inhibits the formation of melanin and infuse the skin with light and energy to ensure a clearer, more
even-toned skin.
Formulated and
manufactured in Korea, the
cutting-edge Clinelle CaviarGold collection features 5 new products; Firming
Cleanser, Firming Lotion, Firming Eye Serum, Firming Face Serum and Firming
Cream. With its highly-effective results, Clinelle CaviarGold helps fight
signs of aging in one simple and effective solution.
EYES REAWAKENED
WITH CLINELLE CAVIARGOLD FIRMING EYE SERUM
Speaking about the launch of the new range, General Manager of EIG
Pharma Asia Sdn. Bhd, Ms. Corina Lee said, “The launch of Clinelle CaviarGold is led by the Firming Eye Serum with the mission to educate consumers on the importance of caring for
their delicate eye area, through our Eye Love CaviarGold campaign. Being the
thinnest skin in the human body, the skin around the eyes is more likely to
show premature signs of aging if neglected. The fragile skin surrounding the
eyes can benefit from Clinelle CaviarGold
Firming Eye Serum, which targets the 5 most prominent eye area agers in one
product - fine lines & wrinkles,
loss of firmness & elasticity, feeling
of puffiness & eye bags, dark under-eye circles and dryness.”
Highlighting about the new CaviarGold, Ella Chen, Clinelle’s
celebrity spokesperson said, “I’m
confident with the new Clinelle
CaviarGold because it remarkably addresses the core signs of aging and
helps my skin look young and flawless. My personal favourite is the Clinelle CaviarGold Firming Eye Serum.
Whether I’m on set or traveling, I know my delicate eye area is protected and
nourished. Even if I’m exhausted, I still look radiant. In my opinion, it’s a
sheer blessing for all women today.”
Being a fitness enthusiast, Ella Chen further demonstrated how she
applies the Clinelle CaviarGold Firming Eye Serum via a simple eye firming
and lifting massage techniques called the 3 step Eye-Aerobics/ Eye-Robics that
has numerous benefits. “Especially
because I spend so much time in the glare of the television cameras, I find
that my eyes get tired before the day is done. This technique helps relieve,
soothe and refreshes tired eyes. At the same time it helps to de-stress the
muscles that cause crow’s feet.” Ella said while demonstrating the steps on
stage. Ella encouraged her fans to give some nurturing to their eyes as these
techniques also ensure that the application of Clinelle CaviarGold Firming Eye
Serum is gently but surely worked into the skin for maximum
effectiveness.
The launch was indeed a great success with overwhelming response from
the public and massive shopping rush for the new range, and thus created a
ground-breaking milestone in the Malaysia beauty industry for 2015.
Clinelle CaviarGold is available at AEON
Wellness / Supermarket, Caring, Guardian, Watsons & selected independent pharmacies
nationwide. Join their Facebook page – Clinelle or Clinelle website at www.clinelle.com,
or follow them on WeChat at “ClinelleMalaysia”, to keep abreast of Clinelle’s
latest news and events
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