Scholl Velvet Smooth Express Pedi is going pink
for a good cause! With every pink limited
edition Scholl Velvet Smooth Express Pedi sold from 1st October 2015
to 15th November 2015, Scholl Malaysia will donate RM10 to Breast
Cancer Welfare Association Malaysia (BCWA).
As an effort to extend the publicity on Breast
Cancer Awareness Month in October this year, the limited edition electronic
foot file can be purchased in all Guardian stores from October onwards.
Group photo of representatives from Scholl, Guardian and Breast Cancer Welfare Association Malaysia.
(Left – Right) Jennifer Wong, Corporate Affairs and Events Senior Manager of Guardian; Corrine Tan, Brand Manager of Scholl Malaysia &
Singapore; and Lai Ngan Yin, General Manager of Breast Cancer Welfare Association Malaysia
“This is the first time that Scholl Malaysia is
supporting breast cancer awareness activities, and we are thrilled to be
contributing to such a worthy cause. Going through breast cancer treatment can
be one of the most harrowing and difficult experience in a woman’s life. As a
company that is committed to care for and protect the wellbeing of women,
Scholl Malaysia wishes to do its part in helping women battle the disease and regain
their health and confidence through our pledged donation to BCWA and awareness
efforts,” says Omer Shafiq, General Manager of Reckitt Benckiser Malaysia and
Singapore.
Founded in 1986, BCWA was the brainchild of
medical specialists who recognised the need for peer support for women with
breast cancer. Its objectives include providing emotional, social and material
support for the patients, as well as strengthening their capacity to manage day-to-day
living during and after treatment. Beyond helping the patients, BCWA also strives
to educate the public on health issues, including guidance for early detection
of breast cancer.
Pink limited edition of Scholl Velvet Smooth Express Pedi
“While emotional support from our loved ones is
important, professional help and medical advice on the treatment and recovery
process are equally valuable. Financial aid is also a matter of life and death
for the less privileged folks. BCWA provides a comprehensive support in all
these areas – emotional, social and material. We at Scholl are in awe of their
commitment to help women for over three decades, and we want to help them
continue their noble cause. This is in line with what we believe in Scholl, we
take care of your feet like no one else, because we know them from the inside out. Our
philosophy is simple, we want you to live joyfully and to appreciate every step
of your journey,” explains Omer Shafiq.
He adds that the Scholl Velvet Smooth Express
Pedi, which is one of the brand’s most popular products, would be perfect to
rope women consumers in on such a meaningful cause. The pink hue of the limited
edition foot file, which is in line with the official colour of the breast
cancer awareness movement, is aimed at attracting women’s interest and bringing
their attention towards breast cancer.
The Scholl Velvet Smooth Express Pedi is the
brand’s latest innovation to keep hard skin at bay. As an average person spends at least two to four hours a day on
their feet, taking between 8,000 and 10,000 steps, hard skin and calluses may
form easily. With the Scholl Velvet
Smooth Express Pedi, professional removal of these unsightly problems can now
be done effortlessly at home!
The roller surface on the electronic foot file is
furnished with microgranulates that gently buffs and removes dry hard skin effortlessly.
Within a single use, one can achieve results
similar or even better than professional foot spa sessions. The device is
simple and safe to use. It functions without any sharp blades, and is furnished
with a safety stop that halts the filing as soon as too much pressure is
applied on the skin.
Other features of the Scholl Velvet Smooth
Express Pedi include an ergonomically-shaped soft touch handle, a MicraluminaTM
roller head that can be easily removed to wash or replace, as well as gentle
and effective rotating action. It is also battery-operated and can be easily
slipped into any handbag or travelling suitcase, ensuring beautiful feet
anytime, anywhere.
To lend your support for breast cancer welfare
while giving your feet the pampering they deserve, visit Guardian stores to
purchase the limited edition Scholl Velvet Smooth Express Pedi in pink (RM135.20 each)
from 1st October 2015 onwards. The roller head refill packs, which
contain two replacement roller heads, are sold separately at the retail price
of RM52.30. Each roller head can be used for up to 12 treatments on both feet.
In
conjunction with campaign, you can also purchase the limited edition Scholl
Velvet Smooth Express Pedi in pink at the Scholl
roadshow at 1 Utama Shopping Centre (Ground
Floor, in front of Candylicious) from 14th
to 18th October 2015. If you have not try this wonderful product
and interested to experience it, visit us at the roadshow to enjoy a totally
relaxing and complimentary Scholl
Express Pedicure!
No comments:
Post a Comment