Exclusive @ 11street - Kinohimitsu Wellness Smooth’D

As we lead our daily lives, we are often exposed to a variety of environmental chemicals and toxins. As such, it is important to rid our bodies of the unwanted build-up that can lead to poor digestion, weight gain, low energy and premature ageing.

Kino Biotech has recently introduced Kinohimitsu Wellness Smooth’D. This multi-functional drink helps with our system’s natural cleansing of accumulated toxins and gives it a break from the stress of late nights, unhealthy food choices and lack of exercise.

Its formulation contains psyllium husk that prevents constipation. It is also enriched with prebiotic fructo-oligosacharride, which increases intestinal bifidobacteria and improves bowel health.

There are three different delicious flavours to choose from;

Smooth’D Cleanse & Beauty (mixed berries) comes fortified with collagen and vitamin C, plus acai berry, grape seed and apple extracts. It combats ageing and improves the overall health of the skin, hair, nails and joints.  

Smooth’D Clean & Shape (passion fruit) is enhanced with garcinia cambogia and green coffee. It improves fat burning and reduces carbohydrate absorption. 

Smooth’D Cleanse & Boost (kiwi), rich in organic wheatgrass and spirulina, balances the body’s pH and immunity.

All three are available in an easy and convenient powdered form, perfect for those who lead an active or busy lifestyle. Just mix a sachet with water and consume in the morning, afternoon or night.

“We are proud to partner with the fast growing online shopping mall player in Malaysia, 11street, to launch and sell our Wellness SmoothD online exclusively reaching out the digital generations. Now, consumers can buy 24 by 7 at their comfort home or on the move. This compliments our O2O strategy where consumers can experience Kinohimitsu brand from offline like departmental stores and pharmacies to online like 11street and our Kinohimitsu e-shop. We are always there, either online or offline, to help our consumers feel happier, healthier and more confident in their bodies and in their lives”, said Kino Biotech CEO, Mr. Chong Ka Wee.

The media launch of Kinohimitsu Wellness Smooth’D also saw the attendance of Kino Biotech’s director Marcus Chong, CFO Jennifer Chin and 11street’s general manager of merchandising Juhan Kim.       

Kinohimitsu Wellness Smooth’D  is sold exclusively on online shopping mall 11street. Commenting on this, the company’s vice president of merchandising Bruce Lim said that healthcare and beauty products are among the top three most popular on the site.

“We are committed to bring more relevant and reputable brands online to broaden our product variety and thus allowing our buyers to better find what they love. At the same time, we are able to help leading health and beauty brands in Asia like Kinohimitsu to capture this booming online market.”

“In a country where the average person spends more than five hours per day on the Internet, 11street enables Kinohimitsu to reach out to younger generations who are always connected in the Internet world. In addition, Kinohimitsu will be able to run attractive promotions at our well-received ‘Shocking Deals’ section with Lowest Price Guarantee promise, to give consumers better value for their purchases,” Lim adds.

Kinohimitsu Wellness Smooth’D will be retailed at RM89.90 per box with 15 sachets.