World’s First Estee Lauder #Beautyplayground

Congratulations Estee Lauder Malaysia for launching the World’s first #beautyplaygound concept store in Sunway Pyramid! It’s every girl’s dream come true at this store that is a mix of fun, refreshing and exciting offerings with a dedicated ‘Dream Team’ beauty specialists all ready to bring beauty to the next level. The store is surrounded by elements of current “it” girl and face of Estee Lauder – Kendall Jenner, the #beautyplaygound promises only the latest of the season.

Pic from Estee Lauder Malaysia Facebook Page

Jessy Kim, Senior Director, Sales & Brand Development for Estee Lauder and Katrina Liew, Brand General Manager of Estee Lauder Malaysia addressed their welcome to us at the store’s launch event earlier today.

Leo Wong, Estee Lauder Global Makeup Artist had demonstrated a Kendall Jenner inspired makeup on the beautiful model.

There are 6 play areas in #beautyplaygound which would transform every lady into a beautiful lady;

First stop – “Glow On”. Here, one could talk to well-trained beauty specialists from Estee Lauder ‘Dream Team’ to discover personalized secrets to having great skin and the perfect canvas.

Second stop – “Glam Up”. Have fun with endless possibilities using colors to create looks that are unique your’s here.

Third stop – “Get Polished”. A look isn’t complete without nail color. At this play areas one could play with Estee Lauder nail colors and finishing up with lip colors.

Fourth stop – “Mix & Mingle”. Here you could try on some of the latest fragrances and gift sets.

Fifth stop – “Strike a post”. Now, your makeup and nails are done, its Selfie time! Check out the damn cool digital photo wall which one can select their preferred background and take selfie!

Last stop – “Chill with Kendall Jenner”. Here you could check out Kendall Jenner’s latest looks together with provided iPads and find out her current favourite products online.

Now come the exciting part! To celebrate the opening of the Estee Lauder #beautyplaygound, the first 100 customers with any purchase tomorrow, 27^th Nov 2015 will receive an exclusive tote bag by renowed American designer duo Opening Ceremony. On 28^th Nov 2015, customers who purchase RM 200 and above will receive an exclusive Opening Ceremony pouch that comes with five travel size products!

The journey can continue even after the store is closed. The Estee Lauder e-commerce site is available 24/7 every day at www.esteelauder.com.my. The site also has various exciting promotions and exclusive stories on Kendall Jenner on its editorial platform, The Estee Edit.