As a frequent
road traveler, we can’t avoid visiting a Petrol kiosk and mart. It’s a pit stop
for us to rest and relax before catching up the long journey. I recently found
out the brand new retail concept of Shell Select Stores @ SH Shell Damansara
Jaya which I felt in love with and I wanted to introduced to you all too.
In line with its
three-year transformational programme, Welcome to Shell, which aims to deliver
the best hospitality on Malaysian roads and an enhanced customer retail
experience, Shell Malaysia has unveiled a brand new retail concept at its
Shell Select stores, which is designed to be a food oasis for motorists, as
well as announced its plans to upgrade over 100 Shell Select stores to a
premium store format in 2016.
Exclusively
available at top-of-the-range Shell stations, this new retail concept aims to
provide customers even more varied food options in a clean, vibrant and
friendly atmosphere.
The launch of the first model of this retail concept
brings together popular snack and beverage franchises like Krispy Kreme
(offering yummy donuts) and Boost Juice (offering Healthy fresh fruit juice) to
SH Shell Damansara Jaya, complementing the freshly baked pastries and made by
order coffee on-the-go already available from deli2go. There are plenty of
table and chairs for customers to enjoy the break in the seating lounges with complimentary
Wi-Fi and charge stations!
Not only that, it
made me feels like home at the bright and clean Shell Select Store with the big
smiles on the workers’ face.
Most importantly,
they have a really nice toilets and Suraus (prayer rooms) in store. I remember
when I was a kid; I was terrific by public toilets a lot, especially the scary
toilets at the back of the Petrol kiosk, it was really a nightmare for me! Thanks
to Shell, their latest Select Store provides a clean toilets(with water and
tissue). The blue sky and white clouds made it a fun journey to the toilets and
Suraus.
“Based on our research, we discovered that at least 76% of a brand
favor is due to the retail experience customers have on-site. Taking into
account these findings and understanding the needs of our customers, we have
launched the new retail concept for Shell Select at our flagship stations to
give motorists a more pleasant experience on-site, as well as choice and value,”
said Datuk Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd.
and Shell Timur Sdn. Bhd.
Datuk Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.
“As one of the leading fuels retailers in the country, we are
dedicated to helping Malaysian motorists get more out of their journey so that
they leave a little happier than when they arrived. Our new Shell Select stores
aim to provide a haven for the community, where they can always stop by to
refuel, refresh and rejuvenate, so that they will always choose Shell Select
whenever they need a brief respite from the stresses they experience on the
road,” he added.
Nick Tiernan, Owner, Boost Juice Malaysia; Datuk Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.; Ms. Yau Su Peng, Director of Retail, Berjaya Corporation Berhad with some of the food & beverage offerings available at the new Shell Select store
Although SH Shell Damansara Jaya is the first station of its kind
to receive this new upgrade, Shell intends to roll out the new retail concept to
30 more stations over the year. Each Shell Select will be individually customised
with different food offerings to meet the needs of consumers, as Shell partners
with a diverse range of local and international food & beverage retailers
to bring together popular franchises that will complement its deli2go
offerings. Do look out for more new revamped Shell Select Stores near you in
future!
“We are delighted to partner with Boost Juice and Berjaya Corporation Berhad, which owns the popular Krispy Kreme franchise, for the launch of the first phase of our brand new retail concept at Shell Select. In addition to serving our deli2go offerings, which includes freshly baked pastries and coffee on-the-go, we are now able to provide our customers with more food and beverage options including nutritious juices and smoothies from Boost Juice and delicious Krispy Kreme donuts. We already have plans in the pipeline to partner with other local and international food & beverage retailers to introduce more offerings at different stations, meeting the various needs of our customers, as we elevate their experience at our stations,” said Datuk Azman Ismail.
Besides the 30 Shell Select stores that will feature the new
retail concept, the retailer has also announced its plans to refurbish an
additional 100 existing Shell Select stores to a new shop format. This reflects
Shell Malaysia’s promise to deliver outstanding quality service and enhanced
offerings to its customers, in its pursuit of becoming the best hospitality
brand on Malaysian roads.
In commemoration of the launch, customers will be able to enjoy a
host of special deals at SH Shell Damansara Jaya from now until 29 February
2016. For donut lovers, there is a "Buy 1, Free 1" offer at Krispy
Kreme, while Boost Juice is also offering a special deal for customers to enjoy
a second beverage at half price.
Customers can also buy two seasonal pastries including the butter gipfel, chicken sausage doughnut, and honey
barbecue sausage roll from deli2go at only RM6.90. For a limited time only,
hot or iced freshly brewed latte from deli2go is also available at RM3.90.
There is also a free fuel voucher for every lubricants purchase from Shell
Select.
For more information, please visit www.shell.com.my.
13 comments:
good to see Shell with more pastries and coffee now :D can kill my hunger on the go
good to know, I often go pump petrol there.
shall let friends know of this too.
It's convenient to those on the road especially long distance.
Hope more stations have this kind of service. It definitely helps reduce car accident rate though.
I love that there are so many things to eat and drink when we make a fuel stop. Pumping gas and peeing are not just two of the things we do at Shell!
nowadays petrol kiosks are so happening also with so many yummy food choices and so on... wow...
I hope the upgrade will continue to Sabah and Sarawak too.
And I am a loyal customer to Shell! Hehehe
So good to see BOOST JUICE in Shell too!
yay! more more pastries and coffee. I always buy it went on the go :)
I always pump my petrol in shell.. good for their select store!
love how a petrol kiosk can cater to the car and humans! coffee, fruit juices and even pastries...definitely very well thought concept.
Ah its good to see that Shell is expanding to give the customers more options. Coffee and pastries on the go seems good to me ;)
Yeay! Can drop by to buy boost juice and the toilet look better than before...
love this enhancement of one stop store in Shell then, so convenience though esp for us who travel on a long journey though :)
cheers, siennylovesdrawing
Post a Comment