Shell Select Store – The One-stop Petrol Mart for Everyone Need

As a frequent road traveler, we can’t avoid visiting a Petrol kiosk and mart. It’s a pit stop for us to rest and relax before catching up the long journey. I recently found out the brand new retail concept of Shell Select Stores @ SH Shell Damansara Jaya which I felt in love with and I wanted to introduced to you all too. 

In line with its three-year transformational programme, Welcome to Shell, which aims to deliver the best hospitality on Malaysian roads and an enhanced customer retail experience, Shell Malaysia has unveiled a brand new retail concept at its Shell Select stores, which is designed to be a food oasis for motorists, as well as announced its plans to upgrade over 100 Shell Select stores to a premium store format in 2016.

Exclusively available at top-of-the-range Shell stations, this new retail concept aims to provide customers even more varied food options in a clean, vibrant and friendly atmosphere.

The launch of the first model of this retail concept brings together popular snack and beverage franchises like Krispy Kreme (offering yummy donuts) and Boost Juice (offering Healthy fresh fruit juice) to SH Shell Damansara Jaya, complementing the freshly baked pastries and made by order coffee on-the-go already available from deli2go. There are plenty of table and chairs for customers to enjoy the break in the seating lounges with complimentary Wi-Fi and charge stations! 

Not only that, it made me feels like home at the bright and clean Shell Select Store with the big smiles on the workers’ face.

Most importantly, they have a really nice toilets and Suraus (prayer rooms) in store. I remember when I was a kid; I was terrific by public toilets a lot, especially the scary toilets at the back of the Petrol kiosk, it was really a nightmare for me! Thanks to Shell, their latest Select Store provides a clean toilets(with water and tissue). The blue sky and white clouds made it a fun journey to the toilets and Suraus. 

“Based on our research, we discovered that at least 76% of a brand favor is due to the retail experience customers have on-site. Taking into account these findings and understanding the needs of our customers, we have launched the new retail concept for Shell Select at our flagship stations to give motorists a more pleasant experience on-site, as well as choice and value,” said Datuk Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.

Datuk Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.

“As one of the leading fuels retailers in the country, we are dedicated to helping Malaysian motorists get more out of their journey so that they leave a little happier than when they arrived. Our new Shell Select stores aim to provide a haven for the community, where they can always stop by to refuel, refresh and rejuvenate, so that they will always choose Shell Select whenever they need a brief respite from the stresses they experience on the road,” he added. 

Nick Tiernan, Owner, Boost Juice Malaysia; Datuk Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.; Ms. Yau Su Peng, Director of Retail, Berjaya Corporation Berhad with some of the food & beverage offerings available at the new Shell Select store

Although SH Shell Damansara Jaya is the first station of its kind to receive this new upgrade, Shell intends to roll out the new retail concept to 30 more stations over the year. Each Shell Select will be individually customised with different food offerings to meet the needs of consumers, as Shell partners with a diverse range of local and international food & beverage retailers to bring together popular franchises that will complement its deli2go offerings. Do look out for more new revamped Shell Select Stores near you in future! 

“We are delighted to partner with Boost Juice and Berjaya Corporation Berhad, which owns the popular Krispy Kreme  franchise, for the launch of the first phase of our brand new retail concept at Shell Select. In addition to serving our deli2go offerings, which includes freshly baked pastries and coffee on-the-go, we are now able to provide our customers with more food and beverage options including nutritious juices and smoothies from Boost Juice and delicious Krispy Kreme donuts. We already have plans in the pipeline to partner with other local and international food & beverage retailers to introduce more offerings at different stations, meeting the various needs of our customers, as we elevate their experience at our stations,” said Datuk Azman Ismail.

Besides the 30 Shell Select stores that will feature the new retail concept, the retailer has also announced its plans to refurbish an additional 100 existing Shell Select stores to a new shop format. This reflects Shell Malaysia’s promise to deliver outstanding quality service and enhanced offerings to its customers, in its pursuit of becoming the best hospitality brand on Malaysian roads.

In commemoration of the launch, customers will be able to enjoy a host of special deals at SH Shell Damansara Jaya from now until 29 February 2016. For donut lovers, there is a "Buy 1, Free 1" offer at Krispy Kreme, while Boost Juice is also offering a special deal for customers to enjoy a second beverage at half price.

Customers can also buy two seasonal pastries including the butter gipfel, chicken sausage doughnut, and honey barbecue sausage roll from deli2go at only RM6.90. For a limited time only, hot or iced freshly brewed latte from deli2go is also available at RM3.90. There is also a free fuel voucher for every lubricants purchase from Shell Select.

For more information, please visit www.shell.com.my.