“SUHADA” 3D Bra by Wacoal Malaysia

It was a happening evening at The Event Hall, Isetan KLCC last Friday. Harnessing innovation in a cup, Wacoal Malaysia proudly unveiled the ingeniously designed SUHADA at the event. The presentation of SUHADA took centre stage amidst an evening of fun games, instant photo booth imaging and lucky draws for 100 invited bloggers and guests.

Beautifully comfortable, the revolutionary SUHADA reinvents the conventional techniques of

brassiere making. Made entirely wireless and feather-light, the mold cup of SUHADA is structured by an integrated elastic 3D frame.

Cushioned low within multiple layers of supple urethane, the strategic positioning of the curvy 3D frame optimises the flawless fabrication of the mold cup. This one-of-a-kind assembly enables SUHADA to bolster the bosom gently whilst seamlessly embracing bust of any form – ultimate comfort in a whole new dimension!

Backed up by decades of advanced research and studies carried out by its famed Human

Science Research Centre in Japan, Wacoal’s scientific approach is second to none in the

intimate apparels industry. “We are most elated to showcase yet another lingerie that

embodies cutting-edge innovation,” said Wacoal Malaysia’s Senior Manager of Sales and

Marketing, Ms Lo Yean Feein, at the launch. “This is Wacoal’s way of ‘illuminating women’s

beauty from science’,” she added.

Making a special appearance at the event, Miss Malaysia World 2015, Ms Brynn Lovett, who also holds the title of Miss Wacoal, tried on and shared her feeling, first hand, of wearing a SUHADA.