My favourite lip
care brand in Malaysia, LipIce has recently introduced the newly upgraded LipIce
Sheer Colour.
Designed to work like magic on the lips, the
color changeable lip balm glides on clear when it is first applied on the lips.
In just a few seconds, your lip colour changes to a natural sheer pink unique
to the individual that enhances the beauty of her lips.
With an upgraded Beeswax and Argan Oil
formula, the new LipIce Sheer Colour provides 10 hours moisturizing properties and
also helps to brighten dull lips to reveal healthy, pink lips. Now, with just
one swipe of the lip balm, everyone can have fuller and bouncy lips! Apart from
that, the LipIce Sheer Colour is also infused with Commiphora Mukul Herb
Extract to smoothen fine lines and keep the lips bouncy.
The LipIce Sheer
Color also contains natural moisturizing ingredients of Shea Butter, Macadamia Ternifolia
Seed Oil, Meadowfoam Seed Oil and Aloe Extract to keep lips soft, smooth and
healthy. Furthermore it contains effective anti-oxidant Vitamin E to protect
the lips against the harsh environment.
To represent its
total LipIce range, LipIce has signed on Korean singer and actress Kim
Jae-Kyung as its brand ambassador. Kim Jae-Kyung, who began her career in 2008,
is best known as the leader, lead vocalist and main dancer of A-list K-Pop
group Rainbow. She has also had roles in several Korean dramas including her
major lead role in Monster in 2012. Her latest drama role is in the classical
music variety show Always Cantare 2 where she plays a flute player.
Lim Mei Yuen,
General Manager of Rohto-Mentholatum Malaysia is delighted to have the Korean
beauty as the new face of LipIce as “Kim Jae-Kyung shares many similarities
with the LipIce brand. She is a classic Korean beauty with naturally beautiful
lips and she exudes a youthfulness which is exciting to leverage on. We are happy
to have her as the new face for the brand.”
The LipIce Sheer
Color is available in three variants namely Strawberry, Shimmer and Fragrance
Free. I have tried the Fragrance Free one and I love it’s moisturizing effect
and the fun color changing effect!
Priced at only RM15.80
each, LipIce Sheer Color is available at all leading pharmacies and major
supermarket outlets.
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