IOI City Mall's Very First Runway Fashion Shows

Set to sail in a nautical setting from 18th April to 15th May 2016, ‘A Voyage of Style & Beauty’ at IOI City Mall has awed shoppers with its first back-to-back runway fashion shows over the weekend and continues to deliver a rewarding experience amidst the vibrancy befitting the seasons of spring and summer!

Runway Fashion Showcases the Latest Spring / Summer Trends across the Sea Waves.
‘A Voyage of Style & Beauty’ Preview Show was held on 1st May 2016 afternoon to officially launch the fashionable campaign in the spectacular backdrop of a cruise ship which was specially built to sail shoppers across the fashionable waves and to serve as the main runway for models.

Shoppers were exclusively invited to preview the unique collections from 11 stylish participating brands, followed by back-to-back runway fashion showcases from Bata, Dr. Cardin Signature, Focus Point, Hush Puppies, Kent, MOG Eyewear, Suitable, TOPGIRL, Valentino Rudy, Via Condotti and Young Hearts on 1st and 2nd May 2016 respectively. This event was also proudly supported by Cyber Colors as the official makeup partner and A-Saloon as the official hairdo partner.

Along with the participating fashion labels, Linton University College (The KTG Education Group) and Limkokwing University of Creative Technology had taken the runway stage to the next level by flaunting their students’ creative collections with pride in the evening on both days, respectively. Famed for its multi-national mix of students and cultural diversity, students from Limkokwing even entertained and impressed the audience with their catchy dancing moves and singing talents.

Additionally, Amber Chia Academy (ACA) hosted its sixth annual graduation show on 29th April 2016 in the same nautical backdrop. The glamourous evening was witnessed by many famous faces, top models and celebrities, including the honourable Dato’ Jimmy Choo.

Rewarded with Fabulous Prizes for Capturing the Runway!

A ‘Fashion Photography Contest’ was organised where shoppers were welcomed to capture the runway fashion shows over the weekend with their own cameras. 

Campaign Continues with Endless Rewards for the Voyage

From 22nd April until 15th May 2016, shoppers will be rewarded with the limited edition Style & Beauty Cruise beach bag when they spend a minimum of RM350 and above in a single receipt. Redemptions must be made on the same day of purchase at the Information Counters located at Lower Ground Floor West Wing and Ground Floor Centre Court, while stocks last. This redemption however is not valid with purchases made at GSC, HomePro, Index Living Mall, Parkson, Tesco and Icescape.

Update on 9 May: All the Beauty Cruise beach bag is fully redeemed.

Cruising is an occasion in itself, but with the mall’s ‘Passport to Style & Beauty’ redemption programme, shoppers will be constantly rewarded and pampered with fashionable and stylish cruisy deals. With a spend of RM100 and above in a maximum of two combined receipts from selected categories (Fashion, Footwear, Bags & Accessories, Timepiece & Jewelry, Optical & Eyewear, and Health & Beauty outlets) from 22nd April until 15th May 2016, shoppers are entitled to a stamp collection within their Style & Beauty Passport. With the stamp collection, shoppers can redeem vouchers or products worth up to RM120 by participating partners. Redemptions of stamps are available at Information Counters located at Lower Ground Floor West Wing and Ground Floor Centre Court, while stocks last.

Stylish Contests and Giveaways.

Also, an ongoing ‘Facebook Glamorous Giveaways’ is held, where lucky shoppers who check in at IOI City Mall’s Facebook page and share the ‘A Voyage to Style & Beauty’ posts with hashtag #SailToIOICityMall will stand a chance to win Natural Looks gift sets. Lastly, “OOTD Instagram Contest” encourages shoppers to put on their best look and share their OOTD shot on IOI City Mall’s Instagram page for a chance to win a Samsung Note 5 and branded fragrances.

For more information on all contests, log on to IOI City Mall’s Facebook and Instagram pages for more details.