LEGO® Malaysia will be unveiling the latest addition to its popular LEGO® CITY portfolio with the launch of
LEGO® CITY ADVENTURES – A World Inspired by
Imagination at the GF Centre Atrium of Queensbay Mall in Penang. Scheduled from
10:30 am to 10:30 pm every day from 31 May 2016 to 12 June 2016, the
activity will offer LEGO®
enthusiasts and young builders an opportunity to explore a land featuring
real-life heroes centred on the two new subthemes of LEGO® CITY: Volcano and Airport which will
launch in June 2016.
The Launch of LEGO® CITY ADVENTURES
Date: 31 May 2016 to 12 June 2016
Time: 10:30 am to 10:30 pm every day
Venue: GF Centre Atrium of Queensbay Mall, Penang
A timeless classic, LEGO® CITY allows young builders to build
and role play with the everyday heroes they know and love. Aside from putting a
build-and-play spotlight on real-life heroes, it is also packed with detailed
models, exciting missions and humorous characters.
“The LEGO® system of play empowers children to be
creative, imaginative and innovative by building bricks to bring their
creations to life. Our LEGO® CITY
franchise provides the ideal platform for creativity, imagination and play to
thrive. Young builders have the freedom to exercise their imagination for
endless hours of creative play and picture how life would be like in the LEGO® CITY universe if they had jobs in emergency
services, airport, train, construction and civilian services,” said Dick Yoong, Country Manager of LEGO
Malaysia.
The Adventure
Builders will begin their LEGO® CITY ADVENTURES journey by building
their vehicle based on their intended mission – where they have the option to
choose from four missions: police station, fire station, volcano explorer and airport.
They can either play the role of police to catch thieves, be a fireman, dig
lava out of the volcano or fill up the aircraft fuel before departing. With the
completion of a minimum of 2 activities, children are entitled to a
personalized certificate to be the hero of city adventures and a set of badges
stickers to complete their mini passport.
In addition to the missions, visitors can
also meet mascots from the LEGO® CITY universe as well as play
exciting activities including building bricks with LEGO® and exploring LEGO® CITY missions in the digital world on iPads.
As a part of the LEGO® CITY ADVENTURES event, LEGO® will be hosting an activity called
“Unleash your kid’s imagination”. This limited
period activity will require participants to leave a comment on the LEGO® CITY ADVENTURES event post on LEGO’s
official Facebook starting 25 May.
Participants can post a photo of any
LEGO® CITY element built by their child
with a caption not more than 30-words. The first 100 participants to bring
their children to the LEGO® CITY
ADVENTURES event at the Queensbay Mall and present their post to the event crew
have the opportunity to redeem a LEGO® mystery gift.
What’s Next
LEGO® Malaysia is on the lookout for the best LEGO® CITY builder through the LEGO® CITY ADVENTURES “Top Builders of the
Month” nationwide contest. Taking place in July till October 2016, this contest
will see children across the country using LEGO® CITY bricks to build and complete the
adventure shown on the LEGO® store’s
existing diorama display, and narrate their story using the ‘what happens in
between’ storyline.
Children can submit photos of their
creation via LEGO.com/cityadventures and a Facebook post with
#LEGOCityAdventuresMY and a 30-word story caption. The top builders winners
will be selected monthly with the winning builds showcased in selected LEGO® stores and on
The public also would have the
opportunity to be entitled to an attractive gift with the purchase promotion
running from June to August in all participating stores. They can get free
passport and sticker sets (6 sheets) with purchase of any LEGO® CITY product worth RM50 and above.
Availability and
Pricing
The richly detailed building sets from LEGO® CITY
ADVENTURES is currently available at LEGO® Certified Stores in Malaysia at The Curve in
Mutiara Damansara, Bangsar Village, Empire Subang, IOI City Mall in Putrajaya,
Setia City Mall and Queensbay Mall in Penang. They are also available at LEGOLAND
Malaysia Resort, Toys “R” Us, Hamleys, AEON, Isetan, Parkson and Box of Bricks.
The new collection is priced RM 24.90 onwards.
For more
information on this event, please visit Queensbay Mall Facebook page at https://www.facebook.com/QueensbayMall/ and LEGO® Certified Stores Facebook page at
www.facebook.com/LEGOCertifiedStoreMalaysia. To find out more about LEGO® CITY, please visit http://www.lego.com/en-us/city
6 comments:
Yay Lego! But why so far up in Penang? :(
I know that my lil ones will go berserk over Lego.
Heck!
I will go berserk over Lego myself. Haha
We need to keep kids imagination going and i think lego is a great way for kids to do that.. limit their time with technology!
My sister is a LEGO fans, but why Penang so far. =(
Just check out their website, this is really interesting not only for kids but for all legos lover.
I never play lego before.miss this during my childhood time.
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