L’Oréal Professionnel Hair Fashion Night Presenting Colour For Life

It was a fashionable star studded event at Pavilion Centre Court on 16^th May 2016. Once again, L’Oréal Professionnel, the No 1 professional hair care brand, surpassed the market by taking a creative approach combining Hair Fashion Night with Colour For Life (a local fund raising initiative for The Malaysian AIDS Foundation) bringing Hair Fashion Night Presenting Colour For Life from the 16^th May 2016 to 17^th May 2016.

Across the globe, Hair Fashion Night is the biggest night ever dedicated to hair trends and beauty whereby women from all over the world are able to get free trendy hair styles from the top L’Oreal Professionnel hair stylists using their latest styling products.

In conjunction with this noble event, L’Oreal Professionnel proudly launches the Style my Hair App, the brand’s new must-have mobile application. This application available for downloads in both Android and iPhone enable women to experience a total make-over (cut, colour and styling) on their own face while staying in tune with the latest hair trends. 

This makes Hair Fashion Night Presenting Colour For Life THE place for women to discover and test the latest hair trends and for their hairdressers to showcase their professional expertise, talent and passion. 

In addition, this is the perfect platform for women to have 1^st hand access to L’Oreal Professionnel’s hairdressers and their expertise. Beyond the styling session, hairdressers will be there to listen and recommend the best colour and cut according to women’s face shape, skin and desires, as well as the most adapted at-home products to replicate and maintain the look. According to Heng Thang Yih, General Manager, Professional Products Division, L’Oreal Malaysia, “Hair Fashion Night will also contribute to modernizing the image of Malaysia’s hair salons and showcasing that L’Oreal Professionel’s hairdressers are truly trendy and updated with the latest styles spotted in Fashion Weeks all over the world”. 

To make this campaign bigger and bolder, L’Oreal Professionnel collaborated with 8 renowned designers -all maestros in their respective fields. Besides the existing 5 renowned designers in our previous campaign namely Datuk Professor Dr Jimmy Choo Yeang Keat (OBE), Dato Tom Abang Saufi, Eric Choong, Winnie Sin and Royal Selangor we are extremely proud to have 3 new designers such as Melinda Looi, Sereni & Shentel and Samantha Lee on board. These designers have contributed their master pieces which are imprinted on recycle bags and these bags were available for sale at RM30.00.

They had also organized a a Charity Hair Cut Drive on the 17^th May 2016 where their professional hair stylists had cut and style the hair for the public to raise funds for The Malaysian AIDS Foundation. The public was very supporting this charity hair cut as they could enjoy free hair consultation and a professional haircut and styling at only RM30.00. What a great way to get a new makeover for yourself and at the same time you get to make a difference to the lives of the children living with HIV.

For more information on L’Oreal Professionnel, go to https://www.facebook.com/lorealprofessionnel.my/