Fonterra Foodservices
Malaysia has recently launched the second phase of its successful Anchor Say Cheese
campaign – an exclusive assortment of Anchor-branded desserts, a first of its kind
in the market.
Together with its
selected bakery partners, Fonterra Foodservices continues to delight customers with
limited-edition desserts created by Fonterra’s own in-house patisserie chefs using
top quality real butter, cream cheese, milk and cream from its highly popular Anchor
range.
Customers can now
expect the new range of desserts at selected bakeries across the country, with the
first roll out in Klang Valley at all RT Pastry branches.
While the last first
introduced Japanese-inspired desserts with a heavy use of Anchor Cream Cheese, the
new selection of desserts are more European themed and feature delicious sweet breads
as well.
The desserts include
Almond Rosa,a nutty almond butter sponge cake with a rich layer of cream cheese;
Cheeznie, a perfect combination of cheese and chocolate with cream cheese sandwiched
between two slices of decadent chocolate brownies and topped with chopped walnuts;
First Love, a sweet bread with a brown sugar cream cheese in the center sprinkled
with brown sugar for that added crunch, guaranteeing love at first bite and Lady
Marmalade, a sweet bread with an orange cream cheese filling topped with orange
candied peel.
L: Mr. Lu, owner of RT Pastry Subang Jaya
R: Ms. Linda Tan, Head of Fonterra Foodservices
Speaking at the launch
of Anchor Say Cheese campaign at RT Pastry, Ms. Linda Tan, Head of Fonterra Foodservices,
pointed out that the reason behind the campaign was to delight customers with Anchor’s
finest range of products.
Anchor, a leading
brand by Fonterra, is made from the freshest dairy produce from New Zealand and
in Malaysia, it is available via the Foodservices & retail channel. “As customers
are becoming more discerning, they are looking for more exclusive products to indulge
in. This is our way of bringing our Anchor brand directly to the consumers in the
most experiential way. Our bakery partners are highly supportive and have been long-term
users of our Anchor products, and this will also showcase their commitment to bringing
only the best to their customers,” said Ms. Linda Tan.
The timing coincides
with the start of festivities in Malaysia with the Hari Raya mood still in the air
and the celebratory spirit bringing people together.
“Our theme for
this year is “Connecting with Loved Ones” and what better way to spend time
with people we love most and sweeten the celebrations than over some delicious desserts!”
she added.
Each bakery partner
will whip up the delicious Anchor branded desserts using the original recipes and
training provided by Fonterra’s patisserie chefs, with a slight tweak to suit the
unique preferences of its customers.
“We are happy to once
again partner with Fonterra Foodservices for the second phase of the Anchor Say
Cheese campaign, after the immense success in sales during the first phase last
year.
Our customers loved
the Anchor signature range and it was selling out like hot cakes, literally. With
this new range, we look forward to delighting our customers further,” said Mr. Lu,
owner of RT Pastry Subang Jaya.
These exclusive Anchor’s
signature creations are available at selected bakeries throughout the country from
now until December 2016. Customers will also receive the limited edition Anchor
spoon with every purchase of two boxes of Anchor’s signature desserts. For those
residing in the Klang Valley, the desserts are available at all RT Pastry bakeries.
In addition to that, these signature desserts will also be available in all participating
bakeries including Bread History in Penang, The Bakers Hut in Seri Manjung, Born
n Breads in Ipoh, Patisfrance and Yeast Pastry in Malacca, Veluxe Cake House in
Skudai, Fung Seng in Muar, Port View Euro Bread in Kota Kinabalu, Taka in Kuching
and Hot Cross Bun in Miri.
The pricing for the desserts varies according to the
bakeries. The bread selection is available from RM3.20 onwards per piece and the
cake selection is available from RM6.90 onwards per piece. Get ready to embark on
an unforgettable sweet gastronomic journey across Malaysia with Anchor, as you taste
its delicious signature desserts.
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