Everything You Need to Know about Mamonde

First of all, congratulations to Mamonde for its first counter launch at AEON 1 Utama, chu ka he! I believe a lot of us are still very new to the brand, but in fact, Mamonde is the leading global premium cosmetic brand that offers a wide array of skincare, and makeup products to suit every woman’s daily needs. It belongs to the same mother company with our favourite brands like Laneige and Sulwhasoo - AmorePacific.

At the launch preview few months ago, members of the media and bloggers were given an immersive brand experience as they enter the ‘World of Mamonde’. The event commenced with an introduction of the brand followed by a walk to the 'Mamonde Garden'. At the garden, guests were given a detailed briefing on the R&D of Mamonde which covers the 5 key flowers used in Mamonde formulation, flower science technologies and its floral properties. The walk continues until they reach Mamonde’s product experience area and finally a 'Flower Beauty Class' that captivates participants with all things floral.

Margaret Chin, General Manager of AmorePacific Malaysia

“Mamonde’s skincare is the first of its kind in the cosmetics market as it uses only flowers as its key ingredient in the formulation for all its products,” said Margaret Chin, General Manager of AmorePacific Malaysia. “With the launch of Mamonde, AmorePacific Malaysia will have four brands under its company portfolio which includes Laneige, Sulwhasoo and Innisfree,” added Chin.

Among Mamonde’s star products include The First Energy Essence/Serum, Cover Powder Cushion, Age Control Power Eye Cream, Moisture Ceramide Cream, Lotus Micro Cleansing Foam, Rose Water Toner and Floral Hydro Cream.

Mamonde Brand Story “Inspired by Flowers”

The flower, a sign of beauty and a symbol of grace; is also magical with its ability to speak to the soul in a way which words cannot express. The blossoming flower, its colours and pleasant scent emits a natural inherent vitality and surging energy that lifts the mood and comforts the heart. But there’s much more to this extraordinary plant.

AmorePacific Research Institute discovered the close relation between flowers and a woman’s beauty. Advanced research was then carried out on various flowers; from the root to its stem and petals to discover the amazing power and energy that the flowers possess. Findings reveal that flowers contain moisturising and skin-nourishing ingredients that not only provide nourishment to the skin but also moisturize and balance oil production to maintain a vibrant skin.

Years of research concluded with the inception of a unique innovation and formulation that use floral extraction to re-invent beauty. AmorePacific named its innovation Mamonde, a brand that inspires feminine beauty with flowers through its flower science technology.

Mamonde brings women’s beauty into a bloom by instilling the wisdom of nature found in the flowers’ vitality into their products. It aspires to provide skincare solutions for every woman so that they may radiate in blossoming beauty.

Mamonde products are formulated with various types of flowers that possess the following properties:

 Vitalizing
o The Honeysuckle and the Evening Primrose both have amazing vitalizing properties that help maintain healthy skin. The Honeysuckle is an absorbent plant with its ability to absorb nutrition from barren soil to deliver nutrients fast to vital parts of its plant. Similarly for the skin, the Honeysuckle delivers nutrients found in the flower to the skin for a smoother and firmer skin that is vitalised from within. The Evening Primrose contains high concentration of fatty acid and other nutrients that is essential to improve cell structure and skin elasticity.

 Moisturizing & Hydrating

o Mamonde uses Demask Rose (Rose Water), Hibiscus, Narcissus and Peach Blossoms in its hydrating and moisturising range. The Rose water is extracted with super-high pressure to preserve its amazing properties of soothing and moisturising the skin. The Hibiscus, Narcissus and Peach Blossom on the other hand, contain natural hydrators and ceramide that offers flawless hydration. The Narcissus offers excellent moisturising benefits of up to 24 hours.

 Anti-aging

o The Camellia is a resilient plant that thrives in a wide range of weather conditions even through winter. Its resilience and other therapeutic properties help protect the skin from free radical damage and reduce the signs of aging for a youthful-looking skin

 Cleansing & Exfoliation

o The Lotus Flower has the ability to cleanse and purify while providing antioxidant protection. It contains natural alpha-hydroxy acids that help exfoliate the outer layer of the skin, allowing younger cells to rise to the surface of the skin to restore a youthful look.

 Brightening

o The Magnolia, an ancient type of flower which has been around for more than 100 million years, has numerous medicinal values. It also has an excellent effect in skin whitening and post-inflammatory pigmentation inhibition. The Water Lily is another plant with amazing benefits to the skin which include brightening the complexion as well as soothing irritated skin.

 Pore Care & Oil Balancing

o The Heartleaf Houttuynia and Sage are perfect for regulating sebum production and especially for the oily skin. Extracts of the Heartleaf Hottuynia also help tighten the pores that have enlarged and that have lost resilience. It offers instant contraction and it is also cooling to the skin.

The best part of Mamonde is its super affordable price range of its products, from RM6 to RM169, definitely one of the most affordable Korean brand.

For more information, visit https://www.facebook.com/Mamonde.MY/?fref=ts