Obermain Celebrates The Launch of New Concept and Flagship Store @ Mid Valley Megamall

It was an iconic Launching ceremony at Obermain’s new concept and flagship store in Malaysia at Mid Valley Megamall Kuala Lumpur recently. The launch was graced by the presence of Indonesian pop singer and heartthrob, Afgan, whose concert on 3 September in Kuala Lumpur sees Obermain as the main presenter. New Malaysian faces such as Daler Yusuf, Puteri Aishah, Daniel Woodroof and Amelia Henderson also joined in to celebrate this momentous occasion.

Afgan 

L to R: Che Puan Amelia Henderson, Puteri Aisha &  Daler Yusuf

 

Obermain is a renowned German footwear brand. The new Concept and Flagship Store is located at F-057, first floor of Mid Valley Megamall Kuala Lumpur, its Retro & Modern Industrial inspired décor invites customers into its luxurious space with warm setting for an ultimate shopping experience. The new store embraces the retro and the contemporary, masculinity and femininity, colours and textures all within its 1227 sq ft space.

L to R: Daniel Woodroof, Daler Yusuf, Rennie Lee, Afgan, Lance Fu, Puteri Aisha & Che Puan Amelia Henderson

 

Obermain’s new concept store is replete with the brand’s latest collection of men and women’s footwear, women’s carrywear, and small leather goods for men. Notably, the launch of this flagship also marks the debut of Obermain Men Apparel, further strengthening its presence in the fashion industry. Drawing inspiration from timeless pieces and classic designs, the debut collection features basic t-shirts, men’s formal and casual shirts. 

Che Puan Amelia Henderson

“Obermain strives to develop and produce high quality everyday wear by offering comfort that can be achieved through superior materials, finishing and detailing. Obermain apparel caters to the urban male in the age group between mid-20s to late 50s, a new generation of active lifestyle and discerning men who believe that looking good is all about self-respect. The timeless yet versatile pieces are also affordable, ranging between RM89 to RM229,” commented Mr. Chong King Foon, Chief Operating Officer of Transmarco Lifestyle Sdn Bhd.

In 1974, Obermain first launched its men’s footwear in Malaysia and has since established itself as stylish yet comfortable footwear, engineered with German technology. The women’s footwear category was later introduced in 2012 together with the reflex-zone-bed technology to gently stimulate the feet while you’re wearing them. A stimulation of the reflex-zone causes harmonic change between exertion and relaxation, and thus boosts general well-being. This brings about relaxed muscles, decreased stress, increased blood circulation, improved breathing and digestive system. A competent medic developed the reflex-zone-bed and it’s made out of soft natural material, which can be worn the whole day without causing overstimulation. 

Rennie Lee - GM of Mid Valley Megamall, Afgan & Lance Fu, GM of Transmarco Lifestyles Sdn Bhd, flanked by Models

 

In addition, selected Obermain shoes are made with the Obermain Active Flex technology, which gives them ultimate bendability. With bendable forefoot, the dynamic natural movement curve at the frontal area allows maximum multi-directional flexibility and provides comfort in every step that you take. Think of it as a mini reflexology session while you’re going about your day.

The flagship store houses the latest men’s shoes collection, which features four new ranges to suit every style and need. As for the women’s latest shoes collection, it offers a feminine touch to casual ensembles. I’ll share on more details on both collections with you in my next posts so do stay tuned. 

A fashion show featuring Obermain’s latest men and women’s collection as well as the men’s apparel, closes the event on a cheerful note for the brand’s new milestone.

For more information on Obermain, visit;

Facebook - Obermain Germany

Instagram - @Obermain.MY

Website - www.obermain.com