The New Laneige’s 2016 BB Cushion

Attention all Laneige’s fans, Laneige has launched the new Laneige’s 2016 BB Cushion in Mid July 2016 in Malaysia. The launch event was held at Ruyi & Lyn, Bangsar Shopping Centre where the invited media and guests were all dressed in futuristic theme before channel into a BB Cushion Evolution Time Tunnel at the entrance of the event.

 

The Laneige Snow BB Soothing Cushion was the first cushion-type BB product that AmorePacific exported globally in year 2012. This first generation BB Cushion was designed using the air pump technology. The air pump in the cushion contains air bubbles that functions to disperse a thin layer of BB liquid onto the skin with just a light pat. The puff is designed to absorb less moisture than any ordinary puff so that the face stays refreshed. Upon application, it gives the skin a refreshing, soothing and cooling sensation.

The Laneige Snow BB Soothing Cushion offers 5-in-1 benefits.  Then, in March 2014, Laneige changes the name of its cushion-type BB product from Snow BB Soothing Cushion to BB Cushion Whitening. The 2014 BB Cushion Whitening SPF50+ PA+++ feature 6-in-1 functions which include Brightening + UV Protection + Makeup Tint + Water-resistant + Soothing Effect + Moisturising Effect. It also protects the skin from darkening, thereby improving its whitening function. One of the key ingredients include MelaCrusherTM, Laneige’s patented bio-brightening technology that functions to deploy our skin’s natural melanin to destroy excessive melanin in the skin through the stimulation of our natural autophagy biological process. In 2015, Laneige launched its 6-in-1 anti-aging multi-function BB Cushion that complements its anti-aging skincare line Time Freeze.

And this year, Laneige has launched the new Laneige’s 2016 BB Cushions - Whitening and Pore Care BB Cushion underwent a facelift and reformulation.

Ms. Foong Winnie, Brand General Manager for Laneige Malaysia has addressed her welcome note to all of us.

Then, there was a very interesting product presentation and model showcase while Ms. Camiellia Choo, Beauty Trainer of Laneige Malaysia explained to us the new Laneige’s Whitening and Pore Care BB Cushion.
 

The new 3D Laneige’s Whitening and Pore Care BB Cushion has 3 main highlights below;

1)      SkinFit Cushion - Being strong and elastic, the ‘3DSkinFit’ allows you to pick up the desired amount of product easily and evenly with the puff. The BB liquid adheres lightly and thinly on to the skin allowing you to achieve a transparent makeup look. BB liquid does not flow over the edge of the puff even when it is pressed, keeping the puff sanitary and clean.

2)      Super Flex Lasting® - This is a new feature that intensifies the long-lasting effect of smooth and even skin texture by the anti-darkening film layer. The anti-darkening film layer functions to spread itself to cover the surface of the skin concealing facial wrinkles and protects makeup all day to maintain brightness.

3)      HydroIon Mineral Water - The new BB Cushion is now upgraded with Laneige’s signature HydroIon Mineral Water that contains 6 minerals ( Manganese, Magnesium, Zinc, Calcium, Potassium and Sodium) and 3 essential vitamins (A,C and E). With the presence of HydroIon Mineral Water, the BB Cushion now offers longer lasting moisturisation.

There are 2 types of the next generation BB Cushion below;

BB Cushion_Whitening (15g x 2), RM159

Retaining its 6-in-1 functionality while increasing the efficacy of its technology,  LANEIGE BB Cushion_Whitening is bound to give you the flawless dewy skin you desire. Below are the upgrades:

(1)Dual Whitening Technology for Brighter Skin

The upgraded LANEIGE BB Cushion_Whitening is formulated with Dual Whitening Care for you to achieve bright and clear skin from the inside out. It incorporates the patented SparklingCoat™ technology with the application of a Magic Pigment System. Laneige’s BB Cushion is the FIRST Cushion in the market that adopts colouring technology.

The pigment system uses micro-sized pearls with two different colour schemes i.e. white or silver. The white pigments offer bright glowy look while the silver offers moisturizing and radiant look. Apart from that the pigment system also deflects light by 360 degrees.

The Water Coating Technology uses micro-sized moisture coated pearls to offer a moist and smooth complexion for a natural dewy look.

Besides giving an outer glow, LANEIGE BB Cushion_Whitening brightens the skin on the inside too. Using the proprietary and core technologyi n the LANEIGE WhitePlusRenew line, the Melacrusher™ technology breaks down melanin membrane, which is the cause of skin discoloration and skin dullness.

(2) UV Protection

With SPF50+ PA+++ included in the BB Cushion, the skin receives a broad-spectrum protection from harmful UV rays.

(3) Water-Resistant

Its water-resistant feature excellently maintains the effects of a dewy skin despite sweat or sebum. This is especially suited for Malaysia’s humid tropical weather all year round!

BB Cushion_PoreControl (15g x 2), RM159

With the upgraded technology, one application is all you need to last you the whole day! The upgraded LANEIGE BB Cushion_PoreControl keeps your skin moisturized and looking semi-matte.

(1)Two-Step Oil Control System

Designed with a two-step oil control system that controls excess sebum,you can look fresh and keep your skin moisturized, even after a long day.

Step1: Selective Oil-Balancing Powder™

Absorbing only excess oil while balancing the moisture level, the powder keeps your skin surface matte without drying the skin.

Step 2: Pore Minisizing Technology

The Pore Minisizing technology from LANEIGE’s skincare line prevents excessive sebum secretion while moisturizing and strengthening the skin’s barrier.

(2) Blurring Effect

One common problem associated with enlarged pores is uneven skin texture which causes skin dullness.

Working like the blurring tool in a photo editing software, the Blurring Layer which is formed by soft powder, functions to cover dull skin, enlarged pores and uneven skin tone to portray a smooth-looking complexion with light reflection effects.

(3) UV Protection

WithSPF50+PA+++ included in the BB Cushion, the skin receives a broad-spectrum protection from harmful UV rays.

(4) Water-Resistant

The all-new LANEIGE BB Cushion_PoreControl provides long lasting makeup thanks to its anti-darkening powder(part of the proprietary Dual Powder Formula), that is resistant to sweat, sebum and heat.

(5) Semi-Matte Finish with Excellent Coverage

The powerful Dual Powder Formula of anti-darkening powder (also known as nylon powder) and sebum control powder (make of porous powder), regulates shine for a semi-matte and supple finish that leaves the skin looking soft and fresh all-day long.

If you tend to use too much products to cover up uneven skin, you’ll be glad to know that LANEIGE BB Cushion_PoreControl is now formulated with Cotton Candy Powder that features aporous and ultra-light texture while providing excellent coverage. With a light make up layer, your skin will feel more refreshed. It is even great to be used after a workout.

The new BB Cushion is available in 2 skin tone and 8 shades:

Neutral tone: 13, 21, 23, 31, 33, 35

Cool tone: 13C, 21C

The all new BB Cushion_Whitening and BB Cushion_PoreControl (inclusive of one refill) is already available at all LANEIGE boutiques and beauty counters starting mid-July 2016.

For more information on Laneige, visit:

Website : http://www.laneige.com/ | http://www.laneige.com.my/

Facebook : http://www.facebook.com/laneigemalaysia

Instagram: http://instagram.com/laneigemy