Durex, the world’s
No. 1 brand for condom has recently launched its thinnest ever condom without
compromising the protection against STIs. With Durex Invisible, the brand has
outdone itself with a strong commitment towards innovation. Designed with both
partners in mind, it promises to provide the most intimate experience that
soars above and beyond expectations, taking pleasure to new heights.
According to Matias Caride, Marketing Director of RB
Malaysia & Singapore, Durex’s latest condom addresses Malaysian
consumers’ low usage of condoms and the perception that a condom decreases
sensitivity during sex.
Based on the Durex
Sexual Wellbeing Global Survey 2011-2012, condom penetration in Malaysia market
comes in at only 5.3%, which is one of the lowest in the world.
“Many Malaysians
still prefer to go with traditional contraceptive techniques like the rhythm
method (periodic abstinence), withdrawal, or even choose not to use any form of
protection at all. Lack of knowledge and their belief in sexual myths also
contribute to this problem, as seen in the 2015 Malaysian Youth Sexual and
Reproductive Health (SRH) Survey. In fact, one of the main reasons is the perception
that wearing a condom decreases sensitivity during sex. However, all these only
increase the risk of contracting STIs through unprotected sex,” said Caride.
“In any type of
romantic relationship, making your significant other happy is one of the things
that give us great pleasure. It’s not just about the physical factor; acting
responsibly also goes to show how much love and respect you have for each
other. Hence, practicing safe sex plays an important role in making sure your
soulmate feels safe and cared for.
Durex, is a sexual
wellbeing brand, much larger and holistic than just a condom brand – apart from
sex, there are other wonderful aspects in a relationship, and we try to
encourage that as well. Moreover,
condoms help to reduce the risk of contracting STIs,” he added.
The WHO
(World Health Organisation), which work actively prevents and controls the
spread of sexually transmitted infections around the world, highlighted that
majority of STIs have mild or no symptoms. In the case of Malaysia, the fear of
being labelled has led to 10% of young Malaysians saying that they would rather
not seek medical attention even if they have been exposed to risk of STI. This
potentially leads to domino effect, where somebody get infected and they in
turn pass it on to somebody else.
As such, prevention through protected sex is
always better than cure. Consistent use of
condom provides substantial protection against the acquisition of many STIs,
including statistically significant reduction of risk against HIV, chlamydia,
gonorrhea, herpes, and syphilis.2, 3 & 4
“As the global
market leader, Durex always encourages adult couples to take proper steps
towards protection as part of its commitment towards safe, happy sex. This
‘peace of mind’ associated with the use of condoms not only protects your
physical health, but is also beneficial in one’s emotional and social
wellbeing. With its newest innovation, couples don’t have to worry about
compromising sexual health or intimacy,” Caride explained further.
Durex Invisible
features 5 unique innovations to make couples’ experiences more sensuous and
safer:
1.
Ultra-thin
Durex’s
thinnest ever, designed for a more natural feeling to heighten sensitivity.
2.
Naturally-soft
As soft as the
feeling of skin, so you can indulge in real pleasure.
3.
Amazing lubrication
With extra lube
for her ultimate comfort and enjoyment. No friction, no stickiness.
4.
Pleasurable fit
52mm nominal width
for a closer fit and enhanced intimacy.
5.
Pleasant scent
Natural woodsy
scent for a more pleasurable intimate experience.
Durex Invisible is
available at major pharmacies and leading online stores in two variants:
·
Extra Sensitive which comes in packs of
o 3 pieces that retails at a recommended
price of RM14.45 per pack; and
o 10 pieces at RM41.95 per pack; and
·
Extra Lubricated in a pack of
o 10 pieces at RM41.95 per pack.
For more information, kindly check out Durex
Malaysia’s website http://www.durex.com.my/or
Facebook page https://www.facebook.com/DurexMalaysia.
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