“Technology and the urbanized environment these days keep our
children from enjoying the mother-nature as we used to do when our generation
was growing up. Children are very active and may fall and sustain from injuries
while they are playing outdoors. More often than not, parents would prevent
such incident from occurring again. Instead of protecting their children at all
times and preventing them to participate in any outdoor activities, parents
should let children be children – allow them to be adventurous because it is
part of growing up. Hiruscar and Hiruscar Kids offer an efficient and convenient solution
to make sure adults and children don’t keep scars but only good memories from
their outdoor activities. Ultimately, the ‘My Hero-Scar’ campaign
aims to provide parents the assurance that while children can be active and
adventurous, they do not have to worry about children’s scars as they are well
taken care with Hiruscar and Hiruscar Kids,”
said Koon Yin Pang, Senior Manager,
Consumer Health Lead, Marketing Management, Consumer Health of DKSH Malaysia
Sdn Bhd.
Ms. Pang, Senior Manager, Consumer Health Lead, Marketing Management, Consumer Health of DKSH Malaysia Sdn Bhd. explains during the launch that we are all susceptible to cuts and little injuries in our everyday life that might lead to permanent scarring. However Hiruscar and Hiruscar Kids, young children and adults are able to enjoy the essential moments in life as these products help to break free from their scarring conditions.
Often, parents believe that their children are safer indoors.
Technology and an increasing range of home entertainment make it easy to keep children
from playing outdoors. According to a study done by the regional
parenting portal theAsianparent.com, 98% of
parents in Southeast Asia allow their children to use IT devices regularly.[1]
41% of these children aged between three and eight years old spend more than an
hour per sitting on their devices.[2]
(L-R) Dr. M.S Priyadarshini, industrial and
organizational psycologist and Ms. Pang
Koon Yin, Senior Manager, Consumer Health Lead, Marketing Management,
Consumer Health of DKSH Malaysia Sdn Bhd. officially launch the ‘My Hero-Scar’
campaign.
While
it is inevitable in today’s technology-driven world to ban
the use of devices, parents should nevertheless be aware of the negative
effects of an extensive use of electronic devices such as addiction or the
correlation of device usage with childhood obesity.[3]
In order to counter those risks, parents should consider more outdoor
activities for their children.
At the “My Hero-Scar” campaign, Dr. Priyadarshini explains that bumps and bruises for children are part of growing up. This should not stop parents from letting their children play outdoors as it has important physical and psychological advantages for a child’s development.
Dr M.S. Priyadarshini, an industrial and organizational
psychologist who is also a life skills development trainer explained that “Outdoor
activities have important physical and psychological advantages on a child’s
development. They stimulate for example a faster brain development. Children that play more outdoors are prone to be more
active and hence less likely to be overweight while growing up. Besides, they become
better learners, socialize more through group play and will therefore later on be
more capable of connecting to others.[4],[5]
Parents
are therefore advised to let their children play more outdoors and not to be
over-protective. It is part of growing up for
children to occasionally get cuts or minor injuries that might lead to scars if
left untreated. Apart from these incidences, adults and children can also acquire
scars from chickenpox, measles or mosquito bites.
According to Health Department director-general Datuk Dr Noor
Hisham Abdullah, Malaysia counted about 167 cases of chickenpox last year. The
prevalence of measles was even higher. Compared to the same period in 2015, the
prevalence of measles has increased of about 340%.[6]
About 18% of the children who have had chickenpox for example are likely to get
scars mainly on their faces, thorax, abdomen and back. This might affect the
child’s self-confidence and self-esteem.[7]
Therefore, the launch of ‘My-Hero Scar’ campaign is timely and useful to reach
out to Malaysians to help them learn and treat wounds and scars effectively.
It does not take much to have minor wounds and scrapes. A trip
over the stairs, mishandle a kitchen knife, small burns or any other life
events can leave small or large scars. Most of us have one or even more scars to
remind us of such situation. It is something common and Malaysians should be
informed that they can overcome scarring with treatment and by using the right
scar care product.
“With
Hiruscar and Hiruscar Kids, young kids and adults are able to enjoy the
essential moments in life and help break free from their scarring conditions”,
added Koon Yin.
Hiruscar and Hiruscar Kids can help both children and their
parents at every stage of life to break free from their scarring conditions as
it provides a simple, safe, convenient and
efficient way to relieve scarring. Regularly
applied on closed wounds, it helps your skin to recover to its previous
smoothness.
To find out more about the ‘My
Hero-Scar' campaign, visit Hiruscar official Facebook page at https://www.facebook.com/Hiruscar.Gel.Malaysia/ or log on to Hiruscar official
webpage at www.hiruscar.com.my.
[1] The
Asian Parent (Nov. 2014):Mobile Device Usage
Among Young Kids- A Southeast Asia Study, Online: https://s3-ap-southeast-1.amazonaws.com/tap-sg-media/theAsianparent+Insights+Device+Usage+A+Southeast+Asia+Study+November+2014.pdf,
p. 51
[2] The
Asian Parent (Nov. 2014):Mobile Device
Usage Among Young Kids- A Southeast Asia Study, Online: https://s3-ap-southeast-1.amazonaws.com/tap-sg-media/theAsianparent+Insights+Device+Usage+A+Southeast+Asia+Study+November+2014.pdf,
p. 51, p. 21
[3] The
Asian Parent (n.a.):“Mummy, phone please!” – Being smart about device use by
kids, Online: https://sg.theasianparent.com/device-use-by-kids-asia-parental-controls/,
Last consultation: 1 November 2016
[5] Clements, R. (2004): An Investigation of the Status of Outdoor Play, Contemporary Issues in
Early Childhood, Volume 5, Number 1, 2004, p. 68 -80
[6] AZIZ, F. (2016):
Measles cases in Malaysia up by
340 percent from last year,
Online: http://www.nst.com.my/news/2016/06/154792/measles-cases-malaysia-340-percent-last-year, Last consultation: 1 November 2016
Online: http://www.nst.com.my/news/2016/06/154792/measles-cases-malaysia-340-percent-last-year, Last consultation: 1 November 2016
[7]
Alexander K. C. & others (2006):Scarring resulting from chickenpox, Pub
Med, Online: https://www.ncbi.nlm.nih.gov/pubmed/11737678, Last consultation: 1
November 2016
i would like to find this one
ReplyDeleteI truly believe that children nowadays need to learn to play outside instead of stuck inside the house. Parents should be more open to that idea.
ReplyDeleteQuite weird as it may sound, I love my childhood scars. I show them off as a symbol of my playful, sporty childhood.
ReplyDeleteDidn't know about this brand until I read your post, thanks for the info sharing :)
ReplyDeleteThis is really useful to keep at home to "jaga pintu" especially for those with kids in the family. I'm going to get it, too.
ReplyDeletei used this...but i think my injury(deep cut) was quiet deep, so still got scar.....
ReplyDeleteseems like a great product but it'd be better if they can help to somehow make my old scar "almost" gone ^^ kids these days are just so blessed!
ReplyDelete